9/29/2023 2:02:05 PM Professional service providers make great thought leaders By Passle Sometimes we hear from clients that they're concerned that publishing content frequently might diminish their reputation. Lawyers'...
9/29/2023 10:24:31 AM How to see what ads other companies run By Samuel Page A key part of the marketing mix, advertisements are an underused tool that holds loads of potential value for professional services...
9/27/2023 11:38:16 AM What it is really like to roll out Passle - Case Study Podcast By Yasmin Zand Samuel Page Passle clients tend to be much better advocates of what we provide than we are - especially when they are as switched on as Joe and...
9/26/2023 1:27:17 PM CMO Series EP114 - Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry By Alistair Bone Charlotte Knight Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve...
9/25/2023 8:51:45 AM Overcoming Perfectionism and Developing Thought Leadership By Passle It is no secret that writing can be a difficult and intimidating process. We work with a number of experts in Professional Service firms...
9/22/2023 1:44:49 PM Passle Enterprise or Digital Transformation Suite? By Tom Elgar Samuel Page Here at Passle, our ambition has been to produce a best-in-class content marketing platform specifically built for the needs of...
9/19/2023 9:01:31 PM What Type Of CMO Are You? By Will Eke There are multiple CMO-related articles swirling about on a seemingly daily basis within professional services and particularly within...
9/19/2023 11:54:20 AM CMO Series EP113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens By Will Eke Charlotte Knight The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated....
9/13/2023 1:33:40 PM Announcing our first CMO Series Webinar - Discover the Benefits of Composable Architecture for your Firm By Charlotte Knight We’re so excited to bring the CMO Series to a live audience this autumn in a new program of interactive webinars.
9/12/2023 1:29:35 PM CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
9/7/2023 11:50:42 AM CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
9/5/2023 10:59:39 AM CMO Series EP110 - Delivering Successful Research Projects: What Legal Marketers Need to Know By Charlotte Knight In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...