7/27/2023 11:33:47 AM Composable - the future of digital infrastructure for professional services firms By Adam Elgar Samuel Page AlixPartners is a consultancy company with over 2,500 employees that works with companies “when it really matters”. So we were...
7/25/2023 12:12:09 PM CMO Series EP104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing By Charlotte Knight There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that...
7/20/2023 7:19:00 PM LMA Podcast: AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It? By Freddy Dobinson LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that...
7/18/2023 2:39:25 PM CMO Series EP103 - Áine Bryn of Marsh McLennan UK on Demonstrating the Strategic Credibility of the Marketing Function By Charlotte Knight On today’s episode of the CMO Series, we shed light on an often-misunderstood aspect of professional services firms - the marketing...
7/17/2023 4:47:25 PM Reed Smith smoothly adopt & build momentum with Passle By Sarah Strachan Connor Kinnear James Barclay Samuel Page +1 more... Show less Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
7/11/2023 12:26:21 PM CMO Series EP102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know By Charlotte Knight James Barclay Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of...
7/11/2023 9:51:11 AM CMO Series Live: Inside the Build of a Law Firm Website By Sarah Strachan A few weeks ago I was delighted to host a panel session at our inaugural CMO Series Live event in London. If anyone has been involved in...
7/10/2023 2:25:57 PM What Trigger's Broom can teach us about website infrastructure By Adam Elgar I was reminded of the "Trigger's Broom" sketch from Only Fools and Horses recently and it made me realise that quite apart from being...
7/5/2023 9:28:24 AM Hassans rollout textbook adoption of Passle with support from Client Success By Sarah Strachan Eugene McCormick Samuel Page We've been fortunate to work closely with Hassans since February 2020, when they trialled Passle through 5-week Proof of Value resulting...
7/5/2023 9:15:19 AM PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Named after one of Spain's most beloved beers Cruzcampo, Passle’s latest release is packed with exciting new features and enhancements...
7/5/2023 8:35:53 AM CMO Series EP101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO By Charlotte Knight Eugene McCormick Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's...
7/4/2023 2:49:52 PM CMO Series Live: The Data Down-Low: How Weightmans Transformed Data for BD By Passle Last month, I have the pleasure of being joined on stage by Sarah-Jane Howitt, Director of Business Development & Marketing at Weightmans...