PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

To kick off the 29th Annual Marketing Partner Forum I sat in on an excellent workshop lead by Pamela Cone. It was focused on...

Just over a week ago, the Passle team was fortunate enough to attend the Thomson Reuters Marketing Partners Forum in Florida. Not only...

One thing we all know to be true is that change can be very difficult for many of us. Even when the outcome is so clearly promised to be...

The new Legal Marketing Association President - and great friend of Passle - Brenda Plowman did a great job hosting the first LMA Town...

In 2021 we saw law firm merger activity increase after the pandemic slowed things down in 2020, and industry experts are predicting an...

In today's competitive market, Business Development is key to a successful career as a lawyer. Anyone striving to become a partner is...

Focus on the long-term, not short-term Generally, we all overestimate what we can do in the short term, and underestimate what is...

Again in 2022, the Edelman Trust report poses interesting questions for business leaders. Last year the effects of the pandemic...

Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have...

Last week, I spent part of my Thursday afternoon attending the “Three Things We Learned in 2021” live webinar presented by some of the...

Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs. Firms are finding...

Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing...