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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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To kick off the 29th Annual Marketing Partner Forum I sat in on an excellent workshop lead by Pamela Cone. It was focused on...
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Just over a week ago, the Passle team was fortunate enough to attend the Thomson Reuters Marketing Partners Forum in Florida. Not only...
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One thing we all know to be true is that change can be very difficult for many of us. Even when the outcome is so clearly promised to be...
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The new Legal Marketing Association President - and great friend of Passle - Brenda Plowman did a great job hosting the first LMA Town...
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In 2021 we saw law firm merger activity increase after the pandemic slowed things down in 2020, and industry experts are predicting an...
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In today's competitive market, Business Development is key to a successful career as a lawyer. Anyone striving to become a partner is...
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Focus on the long-term, not short-termGenerally, we all overestimate what we can do in the short term, and underestimate what is possible...
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Again in 2022, the Edelman Trust report poses interesting questions for business leaders. Last year the effects of the pandemic...
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Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have...
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Last week, I spent part of my Thursday afternoon attending the “Three Things We Learned in 2021” live webinar presented by some of the...
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Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs. Firms are finding...
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Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing...