5/31/2023 10:33:36 AM Episode 96: Mariana Loose of Alston & Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm By Charlotte Knight Charles Cousins Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces...
5/26/2023 2:26:05 PM Storytelling Builds Brand and Culture By Will Eke Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...
5/25/2023 6:34:52 PM A Purposeful Approach to Successful Law Firm Content Creation - Furia Rubel Communications, Inc. By James Barclay In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content...
5/23/2023 2:23:09 PM CMO Series EP95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD By Charlotte Knight Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
5/18/2023 2:00:15 PM CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate By Charlotte Knight By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
5/18/2023 1:34:31 PM Building a Platform for Content Marketing Success By Charlotte Knight This insightful article by technology experts, 3chillies, shares how Passle helps make creating, publishing, distributing, and reporting...
5/18/2023 12:48:34 PM How can lawyers be great at sales? By James Barclay Many lawyers baulk at the word sales. Most law firms do not even use the word sales - but of course, that is exactly what 'business...
5/18/2023 10:37:13 AM CMO Series Live: The agenda is here! By Natasha Sandamas Today we officially enter the one month countdown for CMO Series Live, and I'm thrilled to be able to share a first glance at the agenda....
5/17/2023 9:17:53 PM Keep On Amplifying: Recap of LMA Annual Conference 2023 By Passle The LMA Mid-Atlantic region had a casual catch up today to recap on the brilliant conference nearly a month ago. Chris Fritsch led the...
5/17/2023 12:52:06 PM CMO Series Martech Breakdown EP2 - Kyle Alexander of Upper Sigma on Salesforce in Professional Services Firms By Tom Elgar Samuel Page Salesforce has become the pre-eminent CRM in the world. Nearly 150,000 companies use the cloud platform every day for their client...
5/16/2023 12:29:32 PM CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders By Charlotte Knight Yasmin Zand Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of color in...
5/15/2023 5:17:48 PM Yasmin's story - a day in the life of a Client Success Consultant at Passle Inc By Sarah Marwood To support us in our quest to hire a new member to our Client Success team, I sat down with our wonderful Yasmin Zand to learn about her...
5/11/2023 11:28:07 AM CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing By Charlotte Knight Alistair Bone Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on...
5/9/2023 1:02:07 PM CMO Series EP92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing By Charlotte Knight Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and...
5/8/2023 5:33:47 PM LMA 23: Driving Successful & Impactful Content Marketing By Yasmin Zand Freddy Dobinson Eugene McCormick THE CHALLENGE: In the legal industry, great attorneys are considered experts in their respective fields. Through sharing their knowledge...
5/4/2023 11:58:56 AM CMO Series EP91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody By Charlotte Knight Eugene McCormick Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending...