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Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...
In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content...
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Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
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By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
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This insightful article by technology experts, 3chillies, shares how Passle helps make creating, publishing, distributing, and reporting...
Many lawyers baulk at the word sales. Most law firms do not even use the word sales - but of course, that is exactly what 'business...
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Today we officially enter the one month countdown for CMO Series Live, and I'm thrilled to be able to share a first glance at the agenda....
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The LMA Mid-Atlantic region had a casual catch up today to recap on the brilliant conference nearly a month ago. Chris Fritsch led the...
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Salesforce has become the pre-eminent CRM in the world. Nearly 150,000 companies use the cloud platform every day for their client...
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Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of color in...
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To support us in our quest to hire a new member to our Client Success team, I sat down with our wonderful Yasmin Zand to learn about her...
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Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on...
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Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and...
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THE CHALLENGE: In the legal industry, great attorneys are considered experts in their respective fields. Through sharing their knowledge...
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Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending...
