PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic...

Our latest sprint is named after the Japanese beer 'Asahi'. In this sprint, we focused on enhancements to our new product CrossPitch AI,...

In a time when business leaders are navigating heightened political division, evolving workplace expectations, and the urgent call for...

Here at Passle, we speak to professional service firms on a daily basis and it seems that every managing partner of every professional...

Earlier this year, Passle interviewed 150 CMOs at law firms and discovered that 84% of them believe cross-selling is a missed opportunity...

Learn how to build trust, influence, and resilience needed to move senior stakeholders from passive approval to active support in this...

If you are a lawyer in today’s crowded content ecosystem, “thought leadership” isn’t just a buzzword—it’s your chance to build trust and...

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and...

84% of law firms say they’re missing out on cross-selling, despite 99% agreeing it’s their biggest opportunity for growth. The result? An...

Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight....

“Upwards of two-thirds of Gen Z males are open to having a romantic relationship with an AI partner”. This was just one of the bombshells...