PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Yesterday, David Ackert ran an insightful panel focused on Business Development Strategies for law firms into 2023. David was joined by 3...

In professional services firms, being able to demonstrate your firm's knowledge and value to the market is key. Thought leadership sits...

Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...

Here at Passle we are often approached by marketing teams within professional services firms that are after a solution to their lack of...

Join Robyn Addis as she chats this week with CEO of Passle, James Barclay. James shares his insights on what he’s seeing across the legal...

Yesterday, I was able to spend my morning attending an LMA panel discussion in NYC held by their business development SIG. The discussion...

Thought leadership sits right at the core of successful professional services marketing. In services-based industries, the ability of a...

In this special edition of the CMO Series, Jennifer Green welcomes Robyn Addis, Chief Operating Officer & Chief Marketing and Business...

There are two kinds of email marketing programs at professional services firms: Email marketing programs that work, positioning their...

The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...

Had a terrific time with the Katten Muchin Rosenman LLP team in Chicago yesterday. Joining the agenda as part of their Senior Associate...

For any lawyer, thought leadership is an effective way to build your profile online that accurately demonstrates your knowledge and...

Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...

There is a broad shift in approach to building enterprise technology; with a move away from "The massive, monolithic enterprise software...

The Hero Spotlight Series celebrates the marketing and business development professionals leading the way. This time, we’re shining a...