5/31/2022 3:38:04 PM CMO Series EP43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands By Charlotte Knight Charles Cousins Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...
5/26/2022 9:33:31 PM What Makes A Great Team? By Will Eke There was a big ending to the premiership at the weekend and for those of you that watched it, it could quite easily have gone either...
5/26/2022 6:15:51 PM Insiders Club Webinar: Transform the way your attorneys position themselves online in just 5 weeks By Natasha Sandamas Yasmin Zand Freddy Dobinson Olivia Backon +1 more... Show less Wednesday 15 June : 4PM UK | (11AM EST) In this webinar brought to you by our brilliant Client Success team, they will be taking you...
5/26/2022 4:48:26 PM Driving Tra(i)nsformation - The Opportunity Cost of Getting Your Time Back when Creating Content By Freddy Dobinson 12 minutes... that was the length of time it took me to get from London Liverpool Street Station to Paddington Station on the Elizabeth...
5/26/2022 10:38:02 AM Minutes: The metric you should be using to judge your thought leadership performance By Samuel Page No single metric can give you an idea of the health of your thought leadership program. But this one comes close. The most common...
5/25/2022 5:40:37 PM 8 Ways Passle Puts You First on Your Path To Becoming Partner By Passle Passle makes thought leadership easy for lawyers, but what does that mean for someone who is a current or aspiring partner in a law firm?...
5/24/2022 12:22:01 PM CMO Series EP42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today's environment By Charlotte Knight Connor Kinnear Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the...
5/23/2022 8:49:52 PM Getting Your Passle Steps N*Sync By Passle Passle enables easy content creation and sharing. Passle creates an impressive symphony of thought leadership, with strings held together...
5/22/2022 8:34:36 PM Legal podcasts: An untapped marketing strategy By Ruth Nossek The great thing about podcasts is that they don't have to be expensive to create and distribute. A podcast can provide relevant and...
5/20/2022 9:34:49 AM Writing content - who should be the real Author? By Passle I recently sat in on a panel titled 'Do What You Do Best & Outsource the Rest', along with other attendees from small to mid-size law...
5/19/2022 9:21:57 PM Why Feedback Matters By Will Eke We always stress the importance of feedback for our clients and imparticular for our strategic and operational contacts here at passle....
5/19/2022 4:19:14 PM Why it pays off to use plain simple language in your copy By Gaya Gajewska There is a common misconception that using plain language in your copy dumbs down content and therefore offends the intelligent readers,...
5/19/2022 8:34:13 AM Business Development is just helping people By James Barclay I love this definition: "Business Development is cultivating opportunities to help people" given by Katrina Johnson when she talks with...
5/19/2022 8:27:37 AM Newsletters, Newsletters, Newsletters - Differentiating your B2B Newsletter from the Crowd 📩 By Yasmin Zand Creating content is a powerful habit to develop. Clients will begin to seek your expertize, cross-referencing their own perspectives, and...
5/17/2022 11:45:54 AM 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
5/17/2022 8:44:04 AM Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up By Charles Cousins Charlotte Knight Samuel Page There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...