Nov 30, 2021 How Passle optimises for SEO By Tom Elgar Passle promotes content for the search engines in three ways: Technical: As a SAAS product, we are able at Passle to iterate our...
Nov 30, 2021 Delivering Digital Transformation in Professional Services firms By Adam Elgar Professional Services firms contain a wide variety individuals with different personalities and skills. When addressing how to deliver...
Nov 23, 2021 CMO Series EP18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent By Samuel Page In this episode of the podcast, Will Eke is joined by Beth Huffman to discuss how to approach talent as a marketing leader in a law firm....
Nov 23, 2021 Provide something of value. Top tips for engaging thought leadership from Young Entrepreneurs Council. By Olivia Backon Creating content that showcases your own insight on a topic can seem daunting…despite your expertise on a subject and ability to...
Nov 19, 2021 Law firm Marketing and Business Development Leaders look back at 2021 - key takeaways from 'Ask Us Anything' Webinar.... By Passle I was lucky enough to spend my Friday afternoon attending the “Ask Us Anything - CMBDO Panel” which was led by Stefanie Marrone, an...
Nov 16, 2021 CMO Series EP 17 - Amy Shepherd of Ballard Spahr on care & leadership as a legal CMO By Will Eke Samuel Page In this episode of the podcast, Will Eke is joined by Amy Shepherd, Chief Marketing and Business Development Officer at Ballard Spahr....
Nov 15, 2021 Success in Legal Marketing and the Role of Content By Cam Dobinson Alistair Bone Last week, we were very excited to host a roundtable at The Lawyer's Marketing Leadership Reunited event in London. For many, including...
Nov 09, 2021 CMO Series EP 16 - James Stapleton of Blank Rome on calculating ROI of marketing and BD activities By Sarah Connolly Eugene McCormick In this episode of the podcast Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank...
Nov 05, 2021 Nov 5th is Love Your Lawyer Day! By James Barclay In the UK Nov 5th is famous for an attempt by Guy Fawkes to blow up Parliament but apparently, it is also 'Love your Lawyer Day'! At...
Nov 03, 2021 CMO Series EP 15- Carolyn Manning of Mintz on the importance of a firm’s brand By Eugene McCormick Samuel Page In this episode of the podcast, Eugene McCormick is joined by Carolyn Manning, Chief Marketing and Business Development Officer at Mintz....
Nov 01, 2021 Boston LMA - Know your Reporters By James Barclay Last Wednesday it was our pleasure to Sponsor the Boston Legal Marketing Association Meet the Reporters virtual event hosted by Lily...