How to Deal With Hate on Social Media: Don't Feed the Trolls
If you have spent any amount of time on social media, you'll have heard of trolls.
Trolls are accounts that deliberately start...
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Leveraging Whole Brain Thinking to connect with your client better
Last week I had the pleasure of attending the Blunnell Idea Group Business Development Course in Atlanta.
The starting point for the...
Successful employee advocacy - Help your people understand "Why?" and enable them to create content
It can be a big challenge to introduce an employee advocacy programme to your organisation, especially for the Marketing and...
Mastering Resilience: The Rise of Workplace Wellbeing
This week's PM Forum London event saw Liam Terry, Partner at Pinsent Masons, and Sarah Thum-Bonanno, Business Psychologist at The...
A Passel of Possums
One of the lovely things about having kids is teaching them interesting stuff. And one of those things is Collective Nouns.
An...
The post-sale handover: A nightmare experience and how to avoid it
I write this in a frustrated tone after having spent the weekend moving into my new house in London. Without getting into the details, as...
More people read your LinkedIn posts than you think
There's an interesting rule of thumb that is useful for understanding the reach of a post on a social network like LinkedIn or...
Struggling for consistency with writing content? Give yourself a trigger.
Last night I was talking with one of our Passle users, a really nice guy called Tom Frearsome, who also helps us with our fitness and...
B2B Buyers do 70% of their research online
The piece below in Forbes identifies a dangerous and incorrect assumption - that B2B buyers are less likely to read content online when...
Passle Podcast - Benjamin White of Crafty Counsel on communicating with in house counsel.
Communicating with in-house lawyers is an important requirement for any law firm. During this podcast, we had the pleasure of discussing...
The marketer's blueprint for building the personal brand of fee earners.
As the Passle team continues to rapidly grow, so does the need for a bit of extra space. Our team headed off this morning to check out...
Performing under pressure - A lesson from sport
My former teammates at Great Britain Rowing have just returned from what is arguably one of the toughest regattas of the 4-year Olympic...
How to use TYPOGRAPHY to make your PowerPoint presentation look less rubbish?
In the previous article, we have explored how to use whitespace to improve your PowerPoint presentations. Let's now focus on typography,...
Three steps to a simpler and more powerful marketing calendar.
A content calendar is a powerful thing. It keeps you accountable, takes away uncertainty about what you are doing and is a good way of...
Merck lets go 2,000 sales reps as buyer's behaviours have changed
For a pharmaceutics giant like Merck to let go 2,000 sales reps is a huge shift away from their traditional in-person sales model and...
Politics and the English Language: Orwell's tips to communicate effectively
There is a lot to be said at the moment around how public figures are communicating and the manner in which they use language to blur...
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