Expert-to-expert Marketing Blog

There are some amazing firms using Passle to showcase their expertise. Below I take a sample of a few posts from across the Passle...

Our fantastic Marketing Director Sam Page sat down with Will Eke to talk about his first year in Sales at Passle.

We look at what it's...

The way you market online should aim to replicate what your successful client-meetings look like. Ultimately you want to deliver a...

I was lucky enough to attend the PM Annual Conference yesterday and Christie Guimond (Co-founder of She Breaks the Law) gave a...

The shift to buying sophisticated Professional Services entirely online just took a significant step forward. Paro is a marketplace for...

After being thoroughly drenched no less than 3 times before I had even started my day in the office yesterday, I was delighted to be able...

At the start of this year, we decided to add another string to our content marketing bow here at Passle and launch a podcast.

We did this...

I was sat with a client last week who talked about their changing brand and social media policies, along with how they want their team to...

Two psychologists, David Dunning and Justin Kruger observed that people that lack knowledge and experience tend to overestimate their...

This morning in our regular coaching session with Tom Frearson we were shown the video below of Carol Dweck's Ted Talk explaining...

It is very easy when you become very expert in a particular field, to only see the world from your position of knowledge. Indeed, it is...

If you have spent any amount of time on social media, you'll have heard of trolls. 

Trolls are accounts that deliberately start...

Last week I had the pleasure of attending the Blunnell Idea Group Business Development Course in Atlanta. 

The starting point for the...

It can be a big challenge to introduce an employee advocacy programme to your organisation, especially for the Marketing and...

This week's PM Forum London event saw Liam Terry, Partner at Pinsent Masons, and Sarah Thum-Bonanno, Business Psychologist at The...

One of the lovely things about having kids is teaching them interesting stuff. And one of those things is Collective Nouns. 

An...

I write this in a frustrated tone after having spent the weekend moving into my new house in London. Without getting into the details, as...

There's an interesting rule of thumb that is useful for understanding the reach of a post on a social network like LinkedIn or...

Last night I was talking with one of our Passle users, a really nice guy called Tom Frearsome, who also helps us with our fitness and...

The piece below in Forbes identifies a dangerous and incorrect assumption - that B2B buyers are less likely to read content online when...

Communicating with in-house lawyers is an important requirement for any law firm. During this podcast, we had the pleasure of discussing...

As the Passle team continues to rapidly grow, so does the need for a bit of extra space. Our team headed off this morning to check out...

My former teammates at Great Britain Rowing have just returned from what is arguably one of the toughest regattas of the 4-year Olympic...

A content calendar is a powerful thing. It keeps you accountable, takes away uncertainty about what you are doing and is a good way of...

For a pharmaceutics giant like Merck to let go 2,000 sales reps is a huge shift away from their traditional in-person sales model and...

In the previous article, we have explored how to use whitespace to improve your PowerPoint presentations. Let's now focus on typography,...

There is a lot to be said at the moment around how public figures are communicating and the manner in which they use language to blur...