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Cross-selling in law firms isn’t a knowledge problem, it’s an execution problem. Most lawyers know it matters, but few do it consistently...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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When we conducted Passle's General Counsel research in 2023, the finding that landed hardest was not the one about time spent, or even...
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Last year, I was asked to sign off on a loan extension for £1m ($1.4m) for a business I’m involved in. It was a UK government Covid loan...
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"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." Red Adair The world's most famous...
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For years, open rates have been the go-to metric for legal marketing professionals measuring the success of their email campaigns, both...
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We’re pleased to share the official speaker lineup for CMO Series Live 2026. This year's program brings together senior leaders who have...
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The window for being an AI "early adopter" has closed. That's the blunt message from Thomson Reuters' latest research and for Marketing...
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The piece below from Law.com this week captures well the mood we are seeing across professional services firms of different sizes. Firm...
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Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. ...
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Our latest sprint is named after the New Zealand beer, Steinlager. This release introduces CrossPitch Network Search, along with updates...
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High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance...
