On Thought leadership at Law Firms
Ben Girdlestone of Headland on creating strong thought leadership (aka content marketing) at Law Firms.
He emphasizes that it must...
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Podcast advice for the New Director of Business Development in a law firm
Mark Grant gives a great interview both on the day to day politics of a Business Development role in a law firm and much broader...
LinkedIn for Lawyers
At our last business we had a decent-sized patent portfolio. Each year we handed over many tens of thousands of the Queen's sterling to...
unknownx500
Is video the answer for your professional services firm?
Lee Frederiksen argues that given the value of a new client to a professional services firm that video is a channel that can not be...
unknownx500
Professional Services marketing and social media
The presentation is from 2011 so it is pretty dated. In particular the suggestion that you should use Blogger seems a bit outmoded.
...
Why lawyers should love Content Marketing
Adam Stock of Allen Matkins (a Bay Area law firm) explains why it is essential for law firms to use their vast institutional knowledge...
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