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To differentiate: Hire for Attitude

Given that the brand of the firm and the brand of the individual are so interlinked in Professional Services, the individual lawyers...

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Why it's worth getting everything on to HTTPS

HTTPS is a far more secure option for hosting your content than HTTP. The latter has remained popular due to its inherent simplicity and...

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As Albert Einstein says- 'Be passionately curious'

My clients often ask 'what should I write about' when it comes to showcasing what they know.  In the HBR article below Albert Einstein...

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Social Selling: How do I do that?

Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...

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Why do links still matter?

Links trump traffic when it comes to search engines. Dixon Jones at Majestic shared great tips on getting better backlinks and therefore...

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8 steps to social selling success

This morning I am in Birmingham at Digital Enterprise Fest.  Paul Lewis, B2B Social Selling Lead at Pitney Bowes is sharing his 8 steps...

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United PR disaster - Leaders use your own words!

The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...

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What is Account-Based Marketing?

A nice overview Slideshare of Account-Based Marketing - definitely worth 3 minutes of your time. Particularly the first dozen slides or so.

What Is Account Based Marketing?

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Digital Privacy in the B2B Landscape: GDPR and Data

“Prepare for the worst, and hope for the best” said Tom Wright at yesterday’s Digital Privacy in the B2B Landscape event. The event had a...

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Show what you know. Build trust. Sell stuff.

I am not complicated and I do not think business is that complicated. There are many very important jobs - my brother is a surgeon, my...

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unknownx500

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