Expert-to-expert Marketing Blog

The report released today by The CII, Konsileo and PKF considers the future of broking. 

The conclusion is similar to that of other...

Given that the brand of the firm and the brand of the individual are so interlinked in Professional Services, the individual lawyers...

HTTPS is a far more secure option for hosting your content than HTTP. The latter has remained popular due to its inherent simplicity and...

My clients often ask 'what should I write about' when it comes to showcasing what they know.  In the HBR article below Albert Einstein...

We are delighted to be joining InsTech London on 24th April. The event will be presenting some of the leading companies using social...

Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...

Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...

Last week I had the pleasure to attend an AIG seminar. AIG are a group of elite influencers from the British military and estimate there...

Links trump traffic when it comes to search engines. Dixon Jones at Majestic shared great tips on getting better backlinks and therefore...

This morning I am in Birmingham at Digital Enterprise Fest.  Paul Lewis, B2B Social Selling Lead at Pitney Bowes is sharing his 8 steps...

I am at the Digital Enterprise Fest in Birmingham today, listening to Paul Lewis at Pitney Bowes discuss social selling. Lewis sensibly...

The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...

Earlier this month, I shared a link to a podcast in which I asked Mike Reader 5 questions on business strategy and content marketing. You...

Quite a startling statistic from Kissmetrics which begs the question, if 96 of every 100 people coming to your website are seeking...

On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...

Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...

I was thinking about the post-truth phenomenon last night and I realised something that hadn’t occurred to me before. In short, it is...

A nice overview Slideshare of Account-Based Marketing - definitely worth 3 minutes of your time. Particularly the first dozen slides or so.

Really enjoying my time at the Sage Summit and thought I would share an interesting point made by Tony Price and Nick Rowe from PwC. 

Tony...

I'm about to head off to the Sage Summit for the first time and came across Joanne's post on confidence in networking. I tend to find...

In our second podcast, we asked Mike Reader, National Director of Strategic Development at Pick Everard, 5 questions on business and...

The Spanish Tourist Office has launched a new digital campaign aimed at creating “digital ambassadors”. The campaign entitled...

“Prepare for the worst, and hope for the best” said Tom Wright at yesterday’s Digital Privacy in the B2B Landscape event. The event had a...

Today is day two of the LMA here in Vegas and I attended a great panel with: 

• Sheila Ardalan COO Summit Law Group
• Jonathan Mattson Director...

I am not complicated and I do not think business is that complicated. There are many very important jobs - my brother is a surgeon, my...

How do we judge someone/form an opinion before we meet or even ever engage with them? How do you actually judge/research someone before a...