0 0 9

To differentiate: Hire for Attitude

Given that the brand of the firm and the brand of the individual are so interlinked in Professional Services, the individual lawyers...

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unknownx500 Peter G Trimming

1 1 19

Why it's worth getting everything on to HTTPS

HTTPS is a far more secure option for hosting your content than HTTP. The latter has remained popular due to its inherent simplicity and...

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unknownx500

2 0 6

As Albert Einstein says- 'Be passionately curious'

My clients often ask 'what should I write about' when it comes to showcasing what they know.  In the HBR article below Albert Einstein...

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unknownx500

0 1 387

Social Selling: How do I do that?

Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...

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0 0 9

Why do links still matter?

Links trump traffic when it comes to search engines. Dixon Jones at Majestic shared great tips on getting better backlinks and therefore...

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unknownx500

0 2 82

8 steps to social selling success

This morning I am in Birmingham at Digital Enterprise Fest.  Paul Lewis, B2B Social Selling Lead at Pitney Bowes is sharing his 8 steps...

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unknownx500

0 1 18

Tip: Download your LinkedIn Data before 31 May 2017

Here's a LinkedIn article I recently wrote about the changes LinkedIn is making to the information you can download from your LinkedIn...

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unknownx500

1 0 21

United PR disaster - Leaders use your own words!

The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...

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unknownx500

2 3 15

I saw this and thought of you.... Content-powered 'Account Based Marketing' in action

On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...

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unknownx500 JeepersMedia

0 1 29

Five hot content marketing tips for lawyers from LMA 2017

Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...

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unknownx500

0 0 12

Sharing content endorses its message but also the author and the Publisher's brand

I was thinking about the post-truth phenomenon last night and I realised something that hadn’t occurred to me before. In short, it is...

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unknownx500 Stefan Leijon

1 0 24

What is Account-Based Marketing?

A nice overview Slideshare of Account-Based Marketing - definitely worth 3 minutes of your time. Particularly the first dozen slides or so.

What Is Account Based Marketing?

0 0 11

If you were trying to raise capital and a bank looked at your Google Analytics, would they see growth?

Really enjoying my time at the Sage Summit and thought I would share an interesting point made by Tony Price and Nick Rowe from PwC. 

Tony...

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unknownx500

0 0 17

Digital Privacy in the B2B Landscape: GDPR and Data

“Prepare for the worst, and hope for the best” said Tom Wright at yesterday’s Digital Privacy in the B2B Landscape event. The event had a...

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0 2 4

The 'S' word - sales in professional services

Today is day two of the LMA here in Vegas and I attended a great panel with: 

  • Sheila Ardalan COO Summit Law Group
  • Jonathan Mattson Director...
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unknownx500

1 1 16

Show what you know. Build trust. Sell stuff.

I am not complicated and I do not think business is that complicated. There are many very important jobs - my brother is a surgeon, my...

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unknownx500

0 0 8

"Millenials have more faith in Google than they do a witness on the witness stand" - building trust in the 21st Century

How do we judge someone/form an opinion before we meet or even ever engage with them? How do you actually judge/research someone before a...

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unknownx500

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