Apr 28, 2017 CII Report Explains Why Broker Firms Should Maximise Digital Sales Opportunities By Passle The report released today by The CII, Konsileo and PKF considers the future of broking. The conclusion is similar to that of other...
Apr 28, 2017 To differentiate: Hire for Attitude By Tom Elgar Given that the brand of the firm and the brand of the individual are so interlinked in Professional Services, the individual lawyers...
Apr 25, 2017 Why it's worth getting everything on to HTTPS By Adam Elgar HTTPSman in the middle" attacks. is a far more secure option for hosting your content than HTTP. The latter has remained popular due to...
Apr 24, 2017 As Albert Einstein says- 'Be passionately curious' By James Barclay My clients often ask 'what should I write about' when it comes to showcasing what they know. In the HBR article below Albert Einstein...
Apr 24, 2017 Making the most of Social Media in Insurance and beyond from InsTech London and Passle By Passle We are delighted to be joining InsTech London on 24th April. The event will be presenting some of the leading companies using social...
Apr 24, 2017 Social Selling: How do I do that? By Eugene McCormick Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...
Apr 21, 2017 Starting with Account-Based Marketing? The 6 steps to make it a success. By Freddy Dobinson Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
Apr 16, 2017 Account Based Marketing with Military Grade Intelligence Positioning via AIG By Passle Last week I had the pleasure to attend an AIG seminar. AIG are a group of elite influencers from the British military and estimate there...
Apr 13, 2017 Why do links still matter? By Passle Links trump traffic when it comes to search engines. Dixon Jones at Majestic shared great tips on getting better backlinks and therefore...
Apr 13, 2017 8 steps to social selling success By James Barclay This morning I am in Birmingham at Digital Enterprise Fest. Paul Lewis, B2B Social Selling Lead at Pitney Bowes is sharing his 8 steps...
Apr 13, 2017 90% of decision makers say they never respond to a cold outreach By Passle I am at the Digital Enterprise Fest in Birmingham today, listening to Paul Lewis at Pitney Bowes discuss social selling. Lewis sensibly...
Apr 12, 2017 United PR disaster - Leaders use your own words! By James Barclay The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...
Apr 11, 2017 "You find inspiration in all sorts of places": 5 Questions for Mike Reader By Passle Earlier this month, I shared a link to a podcast in which I asked Mike Reader 5 questions on business strategy and content marketing. You...
Apr 10, 2017 96% of website visitors are just researching - sell less, earn more By Eugene McCormick Quite a startling statistic from Kissmetrics which begs the question, if 96 of every 100 people coming to your website are seeking...
Apr 10, 2017 I saw this and thought of you.... Content-powered 'Account Based Marketing' in action By James Barclay On a flight over to the US I sat with my colleagues Connor and David and mainly listened as they put together a plan on how we could get...
Apr 10, 2017 Sharing content endorses its message but also the author and the Publisher's brand By Adam Elgar I was thinking about the post-truth phenomenon last night and I realised something that hadn’t occurred to me before. In short, it is...