PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...

The LMA Town Hall was back with this year’s President Brenda Plowman at the helm.  I have no idea how she does it - right now she is...

A website project can be some of the most difficult work professional services marketers will face in their careers, they are risky,...

I was lucky enough to attend the LMA Mid-Atlantic Conference last week, the first event of its kind in DC for three years. There were so...

Thought leadership programs that run efficiently and deliver impact for their firms have conquered the 4 pillars of successful thought...

Where does one start when trying to round up the LMA Southwest Conference? There were many hot topics covered and some great sessions...

Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership...

Yesterday, it was so refreshing to attend a jam-packed day of networking and enlightening sessions at the LMA Mid-Atlantic Region...

We’re thrilled to bring you the first episode in a new series: The Passle People Podcast.On the series, our Talent and HR Lead, Sarah...

It was fantastic to catch up with so many old friends in DC yesterday at the Legal Marketing Association Mid-Atlantic Conference.  We...

The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...

Jasvent Singh from Accenture wrote in November 2020 about how Headless Architecture was replacing the "monolith commerce systems" in...

Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...

Whether you are planning your family holiday or setting out objectives for a work project, we are all strategising on a regular basis....

Introducing our latest Hero in our Spotlight Series. Join us in celebrating the pioneering work of one of legal marketing and BD’s...

Successful deployment of marketing technologies is not always straightforward, especially in a law firm. However you can do several...