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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
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The LMA Town Hall was back with this year’s President Brenda Plowman at the helm.  I have no idea how she does it - right now she is...
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A website project can be some of the most difficult work professional services marketers will face in their careers, they are risky,...
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I was lucky enough to attend the LMA Mid-Atlantic Conference last week, the first event of its kind in DC for three years. There were so...
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Thought leadership programs that run efficiently and deliver impact for their firms have conquered the 4 pillars of successful thought...
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Where does one start when trying to round up the LMA Southwest Conference? There were many hot topics covered and some great sessions...
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Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership...
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Yesterday, it was so refreshing to attend a jam-packed day of networking and enlightening sessions at the LMA Mid-Atlantic Region...
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We’re thrilled to bring you the first episode in a new series: The Passle People Podcast.On the series, our Talent and HR Lead, Sarah...
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It was fantastic to catch up with so many old friends in DC yesterday at the Legal Marketing Association Mid-Atlantic Conference.  We...
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The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...
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Jasvent Singh from Accenture wrote in November 2020 about how Headless Architecture was replacing the "monolith commerce systems" in...
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Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
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Whether you are planning your family holiday or setting out objectives for a work project, we are all strategising on a regular basis....
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Introducing our latest Hero in our Spotlight Series. Join us in celebrating the pioneering work of one of legal marketing and BD’s...
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Successful deployment of marketing technologies is not always straightforward, especially in a law firm. However you can do several...