Expert-to-expert Marketing Blog

Over the past eight years, we’ve advised thousands of top professional services companies and thousands of individual professionals on...

You've just spent some time and effort creating an Insight be it a blog, video, podcast - the next step is to get it out in front of the...

Brilliant webinar with Ronan Dunne (EVP & Group President, Verizon Consumer Group) , Gary Kennedy (Chairman, Greencore Group Plc),...

I know, I know, I missed out last weeks good news but this week is really worth it because I fixed the upstairs waste pipe and even...

Whether you are building your brand or trying to drive conversations with clients, demonstrating your knowledge is critical for...

Last week's Mental Health Awareness campaign focused on kindness.  Right now it seems kindness is more important than ever.

As Julia...

Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...

The 10 part docu-series 'The Last Dance' couldn't have aired at a better time. Having no live sport to watch and exceeding my...

When was the last time you really stepped away from work and took some time just for yourself? Shut out all the noise - the email, the...

Beyond being in the biggest digital transformation of the century we are also likely to be in the single biggest human behavioural change...

This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...

I have been speaking to a range of lawyers over the past two months ranging from junior all the way up to senior lawyers and when I mean...

Our clients are very sensitive about their brand, and about the brands of the companies they represent, so one of the first things we...

Every time we launch Passle with a new team or business, we do so with an initial onboarding competition. The rationale behind this is to...

Ari Kaplan, an attorney, author, and leading legal industry analyst has been sharing interviews with industry leaders shaping the next...

Happy Friday everyone!  I know the good news is late this week but it is worth the wait as there are some real crackers below.

The...

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

Recovery tactics are at the top of everyone's priorities list at the moment. At the risk of falling into my own trap and talking to the...

Last year, we undertook a detailed evaluation of the top 200 UK law firms and their online presence. The research was focused on...

Passle, like many firms, is now looking at how to embrace the best bits of remote & office-based working. In asking around the team I...

During this 16 minute conversation I had the pleasure of speaking with Nigel Jones who previously held management and leadership roles...

Communication is being made 'easier' for us every day by technology and during these unprecedented times, this is critical whilst we all...

Whilst it has been recognised that there is enormous value in providing insight to clients through the form of content, this has lead to...

It's already April and it's likely that many people in a business won't have taken much of their annual leave yet. Holidays are important...

Engaging your people and organising office social events is just as important during these remote working times and here at Passle we ran...

Better late than never.....here is my round-up of the good news stories in the 8th week of lockdown.

Dutch farmer writes a message of hope...

When running a content programme, many clients ask who is best positioned to write good content. The initial thought is to get senior...

It is interesting watching firms having to adapt, embrace change and pivot their business models in the professional services arena...

No lunches, no posh spreads at a breakfast briefing, no conferences, no sports event invitations, no quick cheeky glass of wine together...

We've seen lots of different marketing responses from professional services firms to the Covid-19 outbreak, some have adapted better than...

I was reading this article today on the rebrand of the Global Management Consulting firm - from A.T. Kearney to Kearney.  One quote...