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B2B Sales #toptips 1 - Head Straight to the Top

When selling  your product or service to another business how do you go about making that first contact with a firm? So often people...

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Building Trust in a post-truth world

The post-truth phenomenon has become sufficiently deeply engrained that it was the Oxford Dictionaries Word of the Year. This leaves the...

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Walking into the perfect sales meeting.

How many times have you walked into a meeting with a prospective client and they knew exactly what you were going to present to them; had...

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Accenture's key ways to create a content stream

There are a number of interesting ideas in this piece from Mary Firth (Head of Content Marketing Services at Accenture Interactive) on...

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How to be as prolific as Isaac Asimov in 6 steps

Great article by Charles Chu in which he distills Isaac Asimov's writing on writing into 6 key pieces of advice to be as prolific as him.

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The number one point of Content Marketing for Professional Services is to convince people that you can be, and should be trusted. So if...

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Less rules = Happier employees!

The focus of Dr Claire El Mouden's talk at our Passle Hero Academy next month is why KPIs don't work.

This struck a particular nerve with...

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What does your content calendar look like?

Last year, I took a leaf out of LinkedIn's editorial calendars and created one specifically for the sales, leadership and marketing team...

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The Curious Case of Employee Advocacy Tools

Over the past few years, a number of employee advocacy tools have risen to prominence, which is no surprise given the obvious value in...

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The Passle Hero Academy

We are launching our first Passle User Event on 1st February! It's designed for you to find out about best practice, network with other...

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