Jan 31, 2017 B2B Sales #toptips 1 - Head Straight to the Top By Connor Kinnear When selling your product or service to another business how do you go about making that first contact with a firm? So often people...
Jan 30, 2017 Where does Presales Fit into your Content Strategy? By Passle The metrics quoted by Hatami are enough to ensure you are fully utilising the presales team within your selling process. The four main...
Jan 30, 2017 5 ways to create content marketing habits that last By Passle Below are 5 great tips on how to create habits that last. These are: Gamify your life when building habitsShare your goals with the...
Jan 26, 2017 Building Trust in a post-truth world By Adam Elgar The post-truth phenomenon has become sufficiently deeply engrained that it was the Oxford Dictionaries Word of the Year. This leaves the...
Jan 26, 2017 Here's why you should reveal your company's secrets By Passle Transparency marketing is undeniably genius. I was only really made aware of it recently when on the receiving end of Buffer's...
Jan 26, 2017 How an Oxford academic shaped our product and why people like it. By Tom Elgar When we first launched the Passle Beta we were keen to get feedback and so we went around the corner to find some test users....
Jan 25, 2017 “I skate to where the puck is going to be, not where it is.” By Passle I've always said I'm a pretty terrible cook. If I appeared on Master Chef I would probably be serving Gregg Wallace some form of...
Jan 24, 2017 The world hasn't had enough of experts: 96% of US B2B buyers want more expert insights By Passle Some really interesting insights have been pulled together from different surveys by eMarketer (including Clutch, an Ascend2 study, and...
Jan 24, 2017 LinkedIn is retiring the Relationship Tab: here is an alternative! By Passle LinkedIn is going to be retiring the Relationship tab soon and is urging users to either download them or upgrade to their Sales...
Jan 23, 2017 Walking into the perfect sales meeting. By Freddy Dobinson How many times have you walked into a meeting with a prospective client and they knew exactly what you were going to present to them; had...
Jan 23, 2017 What else can you do to close a deal? A lesson from Olympic success By Passle The concept of marginal gains has been at the heart of numerous sporting successes. Most covered is British Cycling, albeit a contentious...
Jan 23, 2017 How to talk and how to listen - have better conversations... By James Barclay I am not good a new year's resolutions but every year I do make the same one: Try to listen more and talk less. The reason this is a...
Jan 20, 2017 Accenture's key ways to create a content stream By Tom Elgar There are a number of interesting ideas in this piece from Mary Firth (Head of Content Marketing Services at Accenture Interactive) on...
Jan 19, 2017 How to be as prolific as Isaac Asimov in 6 steps By Passle Great article by Charles Chu in which he distills Isaac Asimov's writing on writing into 6 key pieces of advice to be as prolific as him....
Jan 18, 2017 How to involve your team in a business vlog with zero skills By Passle Below you can find Passle's 7th vlog - a fairly impressive feat when you consider my video skills at the start consisted of uploading...
Jan 18, 2017 'Think of your desk as your own business': 5 Questions for Chloe Whitelock By Passle PIE Recruitment recently won an award for Best Recruitment Agency Blog. I couldn't resist asking Chloe Whitelock, Marketing Manager at...