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B2B Sales #toptips 1 - Head Straight to the Top

When selling  your product or service to another business how do you go about making that first contact with a firm? So often people...

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Where does Presales Fit into your Content Strategy?

The metrics quoted by Hatami are enough to ensure you are fully utilising the presales team within your selling process. The four main...

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0 2 33

Why it's quality over quantity for B2B blog traffic

It's easy to be seduced by numbers in the game of B2B blogging. High volumes of traffic and lots of views make for a great picture - but,...

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Charlieapp: a brief review

I was alerted to this little app by a couple of people I met in the pub before Christmas. They mentioned that that they used a an app...

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0 1 10

Email Unsubscribers and Why They're Your Blessing in Disguise

In this world of data-driven marketing, we can quite often look at negative indicators of engagement as a sign of poor campaign...

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1 0 29

5 ways to create content marketing habits that last

Below are 5 great tips on how to create habits that last. These are:

  1. Gamify your life when building habits
  2. Share your goals with the people...
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0 0 5

Building Trust in a post-truth world

The post-truth phenomenon has become sufficiently deeply engrained that it was the Oxford Dictionaries Word of the Year. This leaves the...

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1 2 39

Here's why you should reveal your company's secrets

Transparency marketing is undeniably genius. I was only really made aware of it recently when on the receiving end of Buffer's...

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0 2 22

How Technology and Marketing Are Merging - The Rise of the CMT

Marco Antonio Cavallo writes in The CIO that marketing is becoming ever more technology-driven. So much so, in fact, that a new corporate...

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0 1 18

Facebook Looking to Improve Groups – New Opportunities to Consider

A useful reminder as to why online groups are so important - and indeed potentially valuable to businesses.

Back in 2008 I launched what...

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1 1 5

I know a change gonna come...

OK - let's start with a confession. I'm rehashing an old blog with this post. Not out of laziness, nor out of ego-stroking "told ya so"...

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unknownx500 gaudiramone

1 3 25

Walking into the perfect sales meeting.

How many times have you walked into a meeting with a prospective client and they knew exactly what you were going to present to them; had...

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What else can you do to close a deal? A lesson from Olympic success

The concept of marginal gains has been at the heart of numerous sporting successes. Most covered is British Cycling, albeit a contentious...

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0 1 22

Accenture's key ways to create a content stream

There are a number of interesting ideas in this piece from Mary Firth (Head of Content Marketing Services at Accenture Interactive) on...

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How to be as prolific as Isaac Asimov in 6 steps

Great article by Charles Chu in which he distills Isaac Asimov's writing on writing into 6 key pieces of advice to be as prolific as him.

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Predictions for Video Content 2017 and how one Corporate Finance firm is ahead of the rest...

There have been many articles in the last couple of months looking at how video content will continue to become even more important in...

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0 0 4

Getting ahead in Professional Services

The number one point of Content Marketing for Professional Services is to convince people that you can be, and should be trusted. So if...

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0 1 298

Are you having a Sales Kickoff? Account Review is Critical for 2017 Success

Every year January is packed with Sales Kick-offs (SKO) all over the world from SAP, IBM, Microsoft or Oracle. I have been fortunate to...

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2 2 16

Being human: What tech can never replace.

The claims that AI, Robotics, technology etc. will replace the humble human being have existed for quite a long time. However, it's 2017...

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1 2 72

A "potential" huge sigh of relief for all B2B marketers!

We've been having a lot of conversations over the past year in terms of how data legislation is going to impact marketing and prospecting...

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2 0 358

How to fail at cold emailing completely

So you’ve got a business to sell, and you can’t wait to approach lots of people to tell them about it. Here are some tips to guarantee...

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unknownx500 griffithchris

2 1 42

Less rules = Happier employees!

The focus of Dr Claire El Mouden's talk at our Passle Hero Academy next month is why KPIs don't work.

This struck a particular nerve with...

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Tom Tunguz on creating great content every day

Tom Tunguz writes nearly daily on his excellent data-driven blog tomtunguz.com. In the interview below, he's asked by Harry Stebbings how...

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4 6 1.2k

What does your content calendar look like?

Last year, I took a leaf out of LinkedIn's editorial calendars and created one specifically for the sales, leadership and marketing team...

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0 2 32

The Curious Case of Employee Advocacy Tools

Over the past few years, a number of employee advocacy tools have risen to prominence, which is no surprise given the obvious value in...

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0 2 18

Avoid guff and acronyms to get your message across

In today'sFinancial Times, business and management columnist Lucy Kellaway details her annual Gold Flannel Award winners for 2016. These...

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0 1 19

Video marketing - the promotion booster

Research shows that users prefer watching a video than reading a text and they are more likely to comment, like or share the content. 

The...

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1 2 702

Good marketers imitate, great marketers steal.... what marketers can learn from poets

Poetry might not be the first thing that pops to mind when you think about marketing. Yet, there has to be a reason why so many poets end...

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unknownx500 Felixe

1 0 17

Why KPIs and Annual Bonuses Don't Alter Behaviour

Here is a quick video of Dr Claire El Mouden, a behavioural scientist at the University of Oxford, who happens to be the keynote speaker...

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1 2 881

How President Eisenhower can help you create content...

Claire – our head of content marketing – sent us all an email yesterday with our content calendar for 2017.  Each month she has a...

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The Passle Hero Academy

We are launching our first Passle User Event on 1st February! It's designed for you to find out about best practice, network with other...

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Take these email marketing tips into the new year with you

51 essential tips - that seems like a lot of tips to digest and put into practice. 

But actually, these tips and tricks are really simple...

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