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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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To quote our Podcast guest  "To be a successful lawyer in the 21st century you need both world-class legal skills and the ability to be a...
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Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...
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I love the quote below by Mo Bunnell who specializes in helping experts in professional Service firms with their business development or...
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In this episode of the podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler to discuss technology and the...
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Create content that will resonate with your clients - we must say this 100 times a week here at Passle.  The follow up question is...
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The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...
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I am writing this post on the Passle app, using the dictation tool on my iPhone. It is incredibly easy and unlike when I first talked...
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Virtual meetings are now a big part of working life and even with a return to the workplace in sight, they are likely to continue. Doing...
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A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and...
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In this episode of the podcast, Eugene McCormick is joined by Kimberley Rennick, Chief Marketing & Business Development Officer for the...
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At the start of his book "How Brands Grow" Professor Byron Sharp draws parallels between the world of early medicine and the marketing...
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This week I was lucky enough to be joined by Felix Packard on the Passle Podcast to talk about what it's like to work at Passle in our...