PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

To quote our Podcast guest  "To be a successful lawyer in the 21st century you need both world-class legal skills and the ability to be a...

Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...

I love the quote below by Mo Bunnell who specializes in helping experts in professional Service firms with their business development or...

In this episode of the podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler to discuss technology and the...

Create content that will resonate with your clients - we must say this 100 times a week here at Passle.  The follow up question is...

The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

I am writing this post on the Passle app, using the dictation tool on my iPhone. It is incredibly easy and unlike when I first talked...

Virtual meetings are now a big part of working life and even with a return to the workplace in sight, they are likely to continue. Doing...

A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and...

In this episode of the podcast, Eugene McCormick is joined by Kimberley Rennick, Chief Marketing & Business Development Officer for the...

At the start of his book "How Brands Grow" Professor Byron Sharp draws parallels between the world of early medicine and the marketing...

This week I was lucky enough to be joined by Felix Packard on the Passle Podcast to talk about what it's like to work at Passle in our...