4/27/2021 12:00:00 AM CMO Series EP 5 - Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD By Charles Cousins To quote our Podcast guest "To be a successful lawyer in the 21st century you need both world-class legal skills and the ability to be a...
4/26/2021 4:51:28 PM The #1 tip for improving your thought leadership results By Samuel Page Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...
4/26/2021 12:00:00 AM Rainmakers win deals before clients are ready to buy By James Barclay I love the quote below by Mo Bunnell who specializes in helping experts in professional Service firms with their business development or...
4/23/2021 12:00:00 AM CMO Series EP 2 - Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms By Eugene McCormick In this episode of the podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler to discuss technology and the...
4/19/2021 12:00:00 AM Not sure what content to write - Ask your clients By James Barclay Create content that will resonate with your clients - we must say this 100 times a week here at Passle. The follow up question is...
4/19/2021 12:00:00 AM Leveraging your firm's knowledge for a greater share of voice and market By Samuel Page Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...
4/16/2021 10:10:53 AM Dictation or podcast? By Adam Elgar I am writing this post on the Passle app, using the dictation tool on my iPhone. It is incredibly easy and unlike when I first talked...
4/13/2021 12:00:00 AM How do you keep the audience engaged in online meetings? Top tips from Orlaith Carmody By Charles Cousins Virtual meetings are now a big part of working life and even with a return to the workplace in sight, they are likely to continue. Doing...
4/12/2021 12:00:00 AM Podcast EP 14 - supporting marketing activities with expert content By Freddy Dobinson Samuel Page A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and...
4/6/2021 12:00:00 AM CMO Series EP 4 - Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021 By Eugene McCormick Samuel Page In this episode of the podcast, Eugene McCormick is joined by Kimberley Rennick, Chief Marketing & Business Development Officer for the...
4/6/2021 12:00:00 AM The discipline of marketing By Samuel Page At the start of his book "How Brands Grow" Professor Byron Sharp draws parallels between the world of early medicine and the marketing...
4/6/2021 12:00:00 AM Life at Passle as a Junior Developer with Felix Packard By Passle This week I was lucky enough to be joined by Felix Packard on the Passle Podcast to talk about what it's like to work at Passle in our...