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BBC Cuts Ruined My Fluffy American Pancakes!

I was as angry as the other 120k people who signed a petition this week against the cancellation of recipes from the BBC website (mainly...

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Our 3 top marketing automation tips to boost the sales funnel

When you think of marketing automation, do you think of complicated workflows, funnels, reporting, analytics? Stop, you're over...

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Be emotional people!

Lots of content I read on B2B company websites bores me to tears. It all makes everyone sound the same. The USPs all seem to lack any...

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Buying has changed! So should your Content Strategy...

58% of the buyer journey is complete before your customer even contacts you! An interesting statistic from the good folks at Hubspot and...

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Bank Holiday B2B Marketing? Perhaps not.

We have a Public Holiday here in Britain this weekend which (this being Britain) has opened the doors to endless conversations about the...

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How To Educate Your Target Audience with Quality Content

As technology continues to improve we find ourselves with an abundance of content. This in part is driven by the glut of different...

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Employee Advocacy and Passle's newsletter generator

There have been some exciting changes to Passle's newsletter generator in this last release. We've created an "internal" version which is...

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Is your Product or Company so Good it Sells Itself?

It was my eldest kid's 7th birthday party at the weekend which I had agreed could end in a mass water fight, adult versus the kids! We...

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Is Twitter's character extension enough to retain and grow users?

When I heard the news that Twitter would be rolling out changes to their 140 character policy, my first reaction was "great!" We've all...

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Profinder - a new LinkedIn service brings clients & vendors together

LinkedIn's new Profinder service, recently launched in the US and not yet available in the UK, is potentially a very powerful business...

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'The working week is far too long for it to just be about money': 5 questions for Doug Mackay

Doug Mackay is the Managing Director at Collingwood, I decided to ask him a few questions on content marketing and the recruitment...

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Personal Branding - by Bill Gates

"Bill Gates. What a nice chap! Did you know he made the largest ever charitable donation to develop and distribute vaccines for children?"

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Me and your marketing emails – it’s complicated!

I get a lot of emails, work ones, social ones and lots that promise millions of dollars via the Ugandan lottery or assistance with...

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What your Social Media profile photo says about your personality

I'm intrigued and excited at the potential for what we can learn about a person just from their Social Media profile photo.

As part of my...

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Personalised content, yes please!

I absolutely love this new campaign from Radiocentre. We have been talking about personalised content for a good 4/5 years now, but...

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Executing a Content Strategy is a Marathon not a Sprint!

For those of you who don't know, Casey Neistat is a producer, social media celebrity, and co-founder of the tech company Beme.

Since March...

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A social media management tool for success..

As many of you know, I'm a bit of a Buffer evangelist. Buffer, for those not in the know, is a social media management tool. I think it...

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ROI from Video Content Marketing: not just a trend

Video marketing will no doubt boost your results, be it client testimony, product demonstration or to event promotion. It enhances the...

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The rise of Personal Authority

Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...

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Crowd-sourced writing tips from the @Wadds network

Friend and Ketchum colleague Stephen Waddington has a wide network of extraordinary thinkers and writers in the PR business, and as he...

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'Listen': 5 questions for Jo Macauley-Weeks

Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...

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Content is Benefiting the Unregulated Legal Sector

This article suggests that a high volume of legal business is derived from online searches. Whilst there are progressive law firms such as

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Marketing Automation is ruining your customer relationships

B2B Marketing is competitive -  we all know that. You just have look at any of the Lumascapes available online and you'll notice just how...

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Amazon takes on YouTube, allowing content creators to upload video

A little late in the day to 'challenge' the mighty YouTube, but great to see the equally mighty Amazon going in this direction. ...

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Feedback fatigue - Dear B2C, please stop spoiling referrals & feedback for the rest of us…..

As a customer of lots of different B2C companies, I find the current crusade to get feedback and referrals more than a little bit...

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Text on Laptop or Desktop is still King for Business Content

One of the things that you can easily see looking at the traffic statistics on Passle, a solely B2B network, is how our traffic tracks...

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The traditional accountancy firm is broken..Innovate or Fail! Generation gap makes for a bumpy road!

Innovate or Fail!

The partners of all accountancy practices should be reading this. The days of being able to provide services the way...

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How to Measure Campaign Effectiveness

Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...

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Life is meaningless... Don't seek happiness... Define yourself by what you love... Great video content works

Recently I was reminded of the following stat: 

By 2017 seventy four percent of all internet traffic will be video (source)

This led me to...

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Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

If you are going to invest in a Marketing Automation platform such as HubSpot, it really does make sense to get best use from it. In this...

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How to determine your social media marketing budget

A recent study has revealed that many companies are quickly increasing social media marketing budgets. Currently, the average business...

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A sneak peak at the new Instagram Business Profiles

At long last, Instagram will come with analytics, as part of their new business profiles. There have been a few apps on the market to...

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Promotional material: less tat more value

Heard a rather good talk by Gordon Glenister of British Promotional Merchandise at the B2B Marketing Expo today. After spending two days...

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Game on?

Games? You want to spend my marketing budget on building a game? Have you gone mad?

Firstly a confession, I’m a bit of a casual gamer. I...

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Tele-sales: your number's up

Have you ever wondered what you can or can’t do in relation to your marketing efforts to target consumers? 

Truth be told, there’s a lot...

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Stop focussing on Google. It's all about your prospects

A great infographic here from Barry Feldman looking at an SEO checklist with a big focus on making it compelling and engaging the reader....

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Can Industrial Manufacturers Benefit from Inbound Marketing?

A great post from Hubspot from way back in 2013. Detailing the difficulties of persuading prospects from a technical and more traditional...

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Why Tags Matter

Tags are a way for a machine to know which words in an article most accurately represents the content of the post. They are used by many...

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Snapchat Is Where It's At

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

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The Art of Personalised Segmentation

Visitor expectations have risen dramatically in the context of consuming information online. 

Mapping out user journeys is a great way to...

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Marketing as Digital Transformation

One of the standard objections we hear from our potential clients, often the marketing team, is that their fee earners are uniquely...

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Startup HandMeDowns

There are many ways for a startup to scale and grow their business. Unfortunately there is no manual available which documents the steps...

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The age of Innocent copycats is over: welcome artisans

An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...

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Top Tips for Increased Social Media Video Views

Some great tips that I learned the hard way in previous roles but had great results with. Worth checking out to see how you can really...

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Trust thy Marketing team!

Working in the world of content marketing means I spend a lot of time meeting and chatting to Marketing teams. There are some fabulously...

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How to get Legal to say yes to your content quicker

Working for larger organisations poses a challenge in getting content churned out at the speed of digital. A three-month approval process...

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Micro-Moments - breaking down the buyers journey

Very interesting article on how the proliferation of mobile search is breaking down the traditional 'Buyers Journey' into Micro Moments,...

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Ridiculously good content is not enough

The content marketing landscape is evolving so rapidly that the rules of yesterday are not the rules of today.  As Sujan Patel points...

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'80% of legal website traffic is to biographies'

Biographies. 

We all (I assume) love writing them as much as going to the dentist's. Unless you're one of those teeth-overachievers. No...

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The importance of measuring content by business goals

Measuring content and its ROI is always a challenge.  Too much emphasis is placed on visits. page-views, social media likes and shares...

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Why You Should Consider Adding Video to Your Emails

Research has identified that only 25% of marketers have used video in their email marketing. Video gives your email more of a human...

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Thoughtful

If you have a small company and you do not have enough money to make big adverts then maybe you could do something more creative and...

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Have you got the secret to killer sales results?

Yes, there is one.

But it's not about having the killer idea or the killer team or the killer technology... although undoubtedly all of...

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B2B readers bucking the mobile trend?

Reading about Facebook's marked success moving to mobile made me have a look at the OS of the readers of Passle content. 

Our users...

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