PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I enjoyed this post by Jason Quey which echoes many of my own feelings. Clients are often asking us for tips to create the optimal Passle...

Last week, I wrote about how the reach of content was declining as the UK Spring Bank Holiday and US Memorial Day approached. We had...

Lots of content I read on B2B company websites bores me to tears. It all makes everyone sound the same. The USPs all seem to lack any...

I was as angry as the other 120k people who signed a petition this week against the cancellation of recipes from the BBC website (mainly...

We have a Public Holiday here in Britain this weekend which (this being Britain) has opened the doors to endless conversations about the...

As technology continues to improve we find ourselves with an abundance of content. This in part is driven by the glut of different...

There have been some exciting changes to Passle's newsletter generator in this last release. We've created an "internal" version which is...

It was my eldest kid's 7th birthday party at the weekend which I had agreed could end in a mass water fight, adult versus the kids! We...

Doug Mackay is the Managing Director at Collingwood, I decided to ask him a few questions on content marketing and the recruitment...

"Bill Gates. What a nice chap! Did you know he made the largest ever charitable donation to develop and distribute vaccines for...

For those of you who don't know, Casey Neistat is a producer, social media celebrity, and co-founder of the tech company Beme. Since...

Click through to download the full report (which includes the top 10 performers) or read the key findings in the infographic below. You...

As many of you know, I'm a bit of a Buffer evangelist. Buffer, for those not in the know, is a social media management tool. I think it...

Video marketing will no doubt boost your results, be it client testimony, product demonstration or to event promotion. It enhances the...

Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...

Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...