Expert-to-expert Marketing Blog

I was as angry as the other 120k people who signed a petition this week against the cancellation of recipes from the BBC website (mainly...

I enjoyed this post by Jason Quey which echoes many of my own feelings. Clients are often asking us for tips to create the optimal Passle...

When you think of marketing automation, do you think of complicated workflows, funnels, reporting, analytics? Stop, you're over...

Last week, I wrote about how the reach of content was declining as the UK Spring Bank Holiday and US Memorial Day approached. We had...

Lots of content I read on B2B company websites bores me to tears. It all makes everyone sound the same. The USPs all seem to lack any...

58% of the buyer journey is complete before your customer even contacts you! An interesting statistic from the good folks at Hubspot and...

We have a Public Holiday here in Britain this weekend which (this being Britain) has opened the doors to endless conversations about the...

As technology continues to improve we find ourselves with an abundance of content. This in part is driven by the glut of different...

There have been some exciting changes to Passle's newsletter generator in this last release. We've created an "internal" version which is...

It was my eldest kid's 7th birthday party at the weekend which I had agreed could end in a mass water fight, adult versus the kids! We...

When I heard the news that Twitter would be rolling out changes to their 140 character policy, my first reaction was "great!" We've all...

LinkedIn's new Profinder service, recently launched in the US and not yet available in the UK, is potentially a very powerful business...

Doug Mackay is the Managing Director at Collingwood, I decided to ask him a few questions on content marketing and the recruitment...

"Bill Gates. What a nice chap! Did you know he made the largest ever charitable donation to develop and distribute vaccines for children?"

I get a lot of emails, work ones, social ones and lots that promise millions of dollars via the Ugandan lottery or assistance with...

I'm intrigued and excited at the potential for what we can learn about a person just from their Social Media profile photo.

As part of my...

I absolutely love this new campaign from Radiocentre. We have been talking about personalised content for a good 4/5 years now, but...

I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online.

I...

For those of you who don't know, Casey Neistat is a producer, social media celebrity, and co-founder of the tech company Beme.

Since March...

Click through to download the full report (which includes the top 10 performers) or read the key findings in the infographic below. You...

As many of you know, I'm a bit of a Buffer evangelist. Buffer, for those not in the know, is a social media management tool. I think it...

Video marketing will no doubt boost your results, be it client testimony, product demonstration or to event promotion. It enhances the...

Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...

Friend and Ketchum colleague Stephen Waddington has a wide network of extraordinary thinkers and writers in the PR business, and as he...

Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...

This article suggests that a high volume of legal business is derived from online searches. Whilst there are progressive law firms such as

B2B Marketing is competitive -  we all know that. You just have look at any of the Lumascapes available online and you'll notice just how...

1. Have you added tags to your videos?

So simple yet so vital, these metatags help people find your content and increase the likelihood of...

A little late in the day to 'challenge' the mighty YouTube, but great to see the equally mighty Amazon going in this direction. ...

As a customer of lots of different B2C companies, I find the current crusade to get feedback and referrals more than a little bit...

One of the things that you can easily see looking at the traffic statistics on Passle, a solely B2B network, is how our traffic tracks...

Innovate or Fail!

The partners of all accountancy practices should be reading this. The days of being able to provide services the way...

Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...

Recently I was reminded of the following stat: 

By 2017 seventy four percent of all internet traffic will be video (source)

This led me to...

An interview with an anonymous social media exec on Digiday raised a question a lot of us have begun to ponder: is the value of online...

If you are going to invest in a Marketing Automation platform such as HubSpot, it really does make sense to get best use from it. In this...

A recent study has revealed that many companies are quickly increasing social media marketing budgets. Currently, the average business...

At long last, Instagram will come with analytics, as part of their new business profiles. There have been a few apps on the market to...

Heard a rather good talk by Gordon Glenister of British Promotional Merchandise at the B2B Marketing Expo today. After spending two days...

My main takeaway from Nicky Kriel's Social selling talk at the B2B marketing expo, is that sales people should spend more time on the...

You know a great article, when choosing a paragraph to Passle and comment on becomes harder than writing a full length blog post.

This one...

Terry M. Isner, President, Marketing and Business Development at Jaffe, was kind enough to answer a few questions about branding, and why...

'Sales and marketing is the same thing,' Mark Hunter begins, 'and the two need to work on bringing the quality of the list together - I...

Games? You want to spend my marketing budget on building a game? Have you gone mad?

Firstly a confession, I’m a bit of a casual gamer. I...

Have you ever wondered what you can or can’t do in relation to your marketing efforts to target consumers? 

Truth be told, there’s a lot...

A great infographic here from Barry Feldman looking at an SEO checklist with a big focus on making it compelling and engaging the reader....

A great post from Hubspot from way back in 2013. Detailing the difficulties of persuading prospects from a technical and more traditional...

Tags are a way for a machine to know which words in an article most accurately represents the content of the post. They are used by many...

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

Visitor expectations have risen dramatically in the context of consuming information online. 

Mapping out user journeys is a great way to...

In the world of marketing, the role of social media is in a constant state of change. It seems every year there appears a new platform...

There are many ways for a startup to scale and grow their business. Unfortunately there is no manual available which documents the steps...

We've had the option to react to posts using Facebook Reactions for just over two months. Are we reacting with 'Love', 'Wow', 'Haha',...

An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...

Some great tips that I learned the hard way in previous roles but had great results with. Worth checking out to see how you can really...

Working in the world of content marketing means I spend a lot of time meeting and chatting to Marketing teams. There are some fabulously...

Working for larger organisations poses a challenge in getting content churned out at the speed of digital. A three-month approval process...

Very interesting article on how the proliferation of mobile search is breaking down the traditional 'Buyers Journey' into Micro Moments,...

The content marketing landscape is evolving so rapidly that the rules of yesterday are not the rules of today.  As Sujan Patel points...

"Content Marketing is not relevant for me I built my business without it - it's all about relationships"

Emily Morris at Acanthus...

Biographies. 

We all (I assume) love writing them as much as going to the dentist's. Unless you're one of those teeth-overachievers. No...

"Isn't it time we stopped talking about USPs and talk about the value we add to the process instead?" -Tracey Barrett, BlueSky PR

That...

Measuring content and its ROI is always a challenge.  Too much emphasis is placed on visits. page-views, social media likes and shares...

Research has identified that only 25% of marketers have used video in their email marketing. Video gives your email more of a human...

5 Critical Success Factors (CSF) for big data analytics projects from a leading practitioner- HOTELS.COM. 

Analytics are too often the...

If you have a small company and you do not have enough money to make big adverts then maybe you could do something more creative and...

Yes, there is one.

But it's not about having the killer idea or the killer team or the killer technology... although undoubtedly all of...

You are probably sick of hearing these words: 'disruption' and 'innovation', perhaps you're even wondering what they really mean. As with...

Reading about Facebook's marked success moving to mobile made me have a look at the OS of the readers of Passle content. 

Our users...