2 3 4

Be emotional people!

Lots of content I read on B2B company websites bores me to tears. It all makes everyone sound the same. The USPs all seem to lack any...

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unknownx500 HeyDanielle

0 0 4

Bank Holiday B2B Marketing? Perhaps not.

We have a Public Holiday here in Britain this weekend which (this being Britain) has opened the doors to endless conversations about the...

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unknownx500 ohefin

0 0 0

Personal Branding - by Bill Gates

"Bill Gates. What a nice chap! Did you know he made the largest ever charitable donation to develop and distribute vaccines for children?"

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0 0 0

A social media management tool for success..

As many of you know, I'm a bit of a Buffer evangelist. Buffer, for those not in the know, is a social media management tool. I think it...

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1 1 2

The rise of Personal Authority

Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...

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unknownx500

2 0 53

'Listen': 5 questions for Jo Macauley-Weeks

Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...

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unknownx500

0 1 7

Feedback fatigue - Dear B2C, please stop spoiling referrals & feedback for the rest of us…..

As a customer of lots of different B2C companies, I find the current crusade to get feedback and referrals more than a little bit...

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unknownx500 IntangibleArts

2 3 40

The traditional accountancy firm is broken..Innovate or Fail! Generation gap makes for a bumpy road!

Innovate or Fail!

The partners of all accountancy practices should be reading this. The days of being able to provide services the way...

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unknownx500

1 2 17

How to Measure Campaign Effectiveness

Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...

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unknownx500

2 1 6

Promotional material: less tat more value

Heard a rather good talk by Gordon Glenister of British Promotional Merchandise at the B2B Marketing Expo today. After spending two days...

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unknownx500

3 1 411

Game on?

Games? You want to spend my marketing budget on building a game? Have you gone mad?

Firstly a confession, I’m a bit of a casual gamer. I...

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unknownx500 mutednarayan

4 1 22

Tele-sales: your number's up

Have you ever wondered what you can or can’t do in relation to your marketing efforts to target consumers? 

Truth be told, there’s a lot...

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unknownx500

1 3 0

Why Tags Matter

Tags are a way for a machine to know which words in an article most accurately represents the content of the post. They are used by many...

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unknownx500 Internet Archive Book Images

3 5 20

Snapchat Is Where It's At

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

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unknownx500

1 1 0

The Art of Personalised Segmentation

Visitor expectations have risen dramatically in the context of consuming information online. 

Mapping out user journeys is a great way to...

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unknownx500

2 0 8

Marketing as Digital Transformation

One of the standard objections we hear from our potential clients, often the marketing team, is that their fee earners are uniquely...

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unknownx500 wwward0

2 1 13

Startup HandMeDowns

There are many ways for a startup to scale and grow their business. Unfortunately there is no manual available which documents the steps...

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unknownx500

0 1 3

Top Tips for Increased Social Media Video Views

Some great tips that I learned the hard way in previous roles but had great results with. Worth checking out to see how you can really...

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unknownx500

2 1 5

Thoughtful

If you have a small company and you do not have enough money to make big adverts then maybe you could do something more creative and...

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unknownx500

0 0 10

B2B readers bucking the mobile trend?

Reading about Facebook's marked success moving to mobile made me have a look at the OS of the readers of Passle content. 

Our users...

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unknownx500

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