Expert-to-expert Marketing Blog


Be emotional people!

Lots of content I read on B2B company websites bores me to tears. It all makes everyone sound the same. The USPs all seem to lack any...

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Personal Branding - by Bill Gates

"Bill Gates. What a nice chap! Did you know he made the largest ever charitable donation to develop and distribute vaccines for children?"

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The rise of Personal Authority

Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...

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Why Tags Matter

Tags are a way for a machine to know which words in an article most accurately represents the content of the post. They are used by many...

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Snapchat Is Where It's At

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

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