Expert-to-expert Marketing Blog

LinkedIn know a fair bit about thought leadership so I thought it was interesting that they have an internal algorithm for assessing...

My first time attending Passle’s annual Rainmaker Conference and it’s been a treat! 

All in all, it’s been a fantastic...

This morning we hosted our first ever Passle Super User Workshop with the aim to empower our client-network to share ideas, best...

We were thrilled to host our first ever Passle Super User Workshop this morning, where our clients were able to hear from each other and...

During this podcast I chat with Dan about how he has enabled distributed leadership within his cycling team to drive world class results....

Rainmaker /ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or funds.

Last Friday a few of the Passle team (Adam, Cam, and myself) headed up to the Lake District to take on the 2019 Brabners Charity Challenge.

The post below is by James Reed, Chairman of REED recruitment; the sentiment that a complaint is a positive gesture makes real sense. It...

Last Wednesday morning Will and I were lucky enough to host an intimate roundtable event with around 20 senior marketers coming together...

I had the pleasure of attending the Lawyer magazines marketing summit at the end of last week.  The first panel session was a...

It was the first ever Marketing Leadership Summit last week run by The Lawyer.  It brought together around 70 senior business...

I was lucky enough to be at The Lawyer Marketing Summit 2019 on Friday morning with around 75 other professionals from across the legal...

Famously, Amazon redefined the purchasing experience for books, you can now order almost any book and receive it with in hours or days....

A burning platform can be best explained by the quote "jump or fry".

During The Lawyer Marketing Leadership Summit last week we were...

We published the 2019 Legal Industry Thought Leadership Report this week and, whilst there is a huge amount of data (33,000 insights and...

It's The Lawyer's first ever Marketing Leadership Summit which is being held today and tomorrow just West of London.  When I first...

New research from Forrester tells us that 68% of B2B buyers prefer to conduct online research on their own, with 63% of them doing so...

Alison Hodivala Partner Director at Introhive and Brand Marketing Specialist Susanne Pugsley presented at PM Forum tonight hosted by Bird...

I wholeheartedly agree with this excellent article on the Law Gazette looking at the key elements of a law firm website. The experts...

I've noticed recently some posts appearing on my LinkedIn feed from my LinkedIn Groups that I am a member of.  This is pretty...

At events and conferences, it can be annoying when you chat with someone who you would like to connect with or follow up with but they...

I was reading the article in the Law Gazette below because Tom referenced it in his recent post. However, I was struck by the opening...

Every day, marketing managers are trying to get busy people in their firm to help with thought leadership and content marketing.

It's so...

You've empowered your experts to create valued-added insights, great! They sit on your Passle page, are shared to social and sent 1-2-1...

A couple of months back, one of the world’s foremost law firms approached us to discuss how they could get their lawyers to make more...