SCORE! Quality thought leadership
LinkedIn know a fair bit about thought leadership so I thought it was interesting that they have an internal algorithm for assessing...
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#Rainmaker2019 - Becoming Leaders of Change
My first time attending Passle’s annual Rainmaker Conference and it’s been a treat!
All in all, it’s been a fantastic...
How to engage your wider firm to create powerful expert-led content
This morning we hosted our first ever Passle Super User Workshop with the aim to empower our client-network to share ideas, best...
How to deliver your insights and drive engagement from the people that matter
We were thrilled to host our first ever Passle Super User Workshop this morning, where our clients were able to hear from each other and...
A Podcast with Dan Bigham, International Cyclist, on enabling and driving results from Distributed Leadership
During this podcast I chat with Dan about how he has enabled distributed leadership within his cycling team to drive world class results....
It's Nearly Time for Rainmaker 2019: "Distributed Leadership" - and what a line up!
Rainmaker /ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or funds.
How to Bring Your Colleagues & Clients Together Offsite - The 2019 Brabners Charity Challenge
A complaint is a gesture of friendship
The post below is by James Reed, Chairman of REED recruitment; the sentiment that a complaint is a positive gesture makes real sense. It...
Spiranti & Passle: Innovation & how to do It according to the experts
Last Wednesday morning Will and I were lucky enough to host an intimate roundtable event with around 20 senior marketers coming together...
Being brave as marketers will see that law firms benefit, but even more importantly, so will the clients
I had the pleasure of attending the Lawyer magazines marketing summit at the end of last week. The first panel session was a...
How do you win at marketing in a Partner-led business? - A Summary #MLSUMMIT20
It was the first ever Marketing Leadership Summit last week run by The Lawyer. It brought together around 70 senior business...
The Lawyer Marketing Summit: 6 Predictions For The Future Of The Legal Industry & The 3 Keys To Success
I was lucky enough to be at The Lawyer Marketing Summit 2019 on Friday morning with around 75 other professionals from across the legal...
Amazon's lesson to Professional Services
Famously, Amazon redefined the purchasing experience for books, you can now order almost any book and receive it with in hours or days....
Are law firms a burning platform for change?
A burning platform can be best explained by the quote "jump or fry".
During The Lawyer Marketing Leadership Summit last week we were...
Legal thought leadership increases by 93% in five years
We published the 2019 Legal Industry Thought Leadership Report this week and, whilst there is a huge amount of data (33,000 insights and...
How do you win at marketing in a Partner-led business?
It's The Lawyer's first ever Marketing Leadership Summit which is being held today and tomorrow just West of London. When I first...
63% say they are “totally capable” of developing an RFP based on content they find themselves
New research from Forrester tells us that 68% of B2B buyers prefer to conduct online research on their own, with 63% of them doing so...
Do you know which of your colleagues have relationships with your clients? Hint - probably not!
Alison Hodivala Partner Director at Introhive and Brand Marketing Specialist Susanne Pugsley presented at PM Forum tonight hosted by Bird...
How to make the best Law Firm website
I wholeheartedly agree with this excellent article on the Law Gazette looking at the key elements of a law firm website. The experts...
LinkedIn Groups are Making a Return - Why should you use them?
I've noticed recently some posts appearing on my LinkedIn feed from my LinkedIn Groups that I am a member of. This is pretty...
LinkedIn QR code makes it easy to connect at events
At events and conferences, it can be annoying when you chat with someone who you would like to connect with or follow up with but they...
Having great word-of-mouth recommendations isn't an excuse to neglect your online presence.
I was reading the article in the Law Gazette below because Tom referenced it in his recent post. However, I was struck by the opening...
The four main hurdles to creating content and how to remove them
Every day, marketing managers are trying to get busy people in their firm to help with thought leadership and content marketing.
It's so...
How to find your Passle integration information
You've empowered your experts to create valued-added insights, great! They sit on your Passle page, are shared to social and sent 1-2-1...
Law firms must talk to their clients digitally or someone else will
A couple of months back, one of the world’s foremost law firms approached us to discuss how they could get their lawyers to make more...
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