PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

This week we were lucky to welcome Michael Rynowecer, Founder and President of The BTI Consulting Group, to our CMO Series Webinar....

Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm,...

  Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of...

Join us as we celebrate this season of Thanksgiving with our wonderful community of CMO Series Podcast friends.We’re lucky to be joined...

The LMASE Annual Conference didn't disappoint on many levels, but one talk that particularly struck a chord with me was the brilliant...

Research into what is happening in the world of legal marketing is essential as the legal industry evolves and marketing professionals...

Earlier this year, Thompson Reuters released their “State of Global Legal Marketing & BD” report. As a piece of research it is well worth...

The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.Today on the...

In the latest episode of the CMO Series REPRESENTS podcast, we delve into the critical mission of creating a safe and supportive...

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This...

In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a...

Every year, we undertake research aimed at helping professional service firms elevate their marketing and digital performance. Before we...