As the father of a Generation Alpha little darling, it's true that kids (8 and below) increasingly influence many of our household...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
I read with disappointment that UK tech firm Blippar has collapsed. It is always a shame to see great talent and ideas not pulling off...
The article below quotes a Salesforce stat saying that 85% of marketing content is never used. This is of no surprise to me as we see...
It has been my experience that salespeople will often acknowledge the role luck plays in a successful close (at least in private). ...
Having read a great article titled "Want to master the art of negotiation? You need emotional intelligence" by Helen Brand (CEO of ACCA)...
Another great piece in the CSO Insights Buyer Preference Survey shows that buyers want to be engaged by salespeople but 70% of buyers...
Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty. Here are the...
Michelle Obama spoke openly last week about how she still to this day feels impostor syndrome. If one of the most powerful and...
My colleague James Barclay wrote a post earlier this year about Social Maturity, citing the graph pulled together by the team at Tribal...
Unfortunately and unsurprisingly you cannot decide at HQ after a week of brainstorming and some group sessions to do 'Digital...
Imagine you are the only point of contact for every last one of your firm's clients. Within a complex or multinational organisation, you...
Brian Curran explains about customer behaviour very well here. But I want to think about this behaviour in the context of evolving ABM...
I recently read The Willpower Instinct by Dr Kelly McGonigal. The book specifically deals with how to make a change in your personal life...
The recent, often VC-driven "cult of the CEO" suggests that for a company to succeed, the leader must define a clear direction for their...
GDPR was not created to ban cold calling or cold emailing; its purpose is to protect individuals from the EU's data. There is, however, a...
"Efficiency is taught as an unalloyed goal in the business world." Professor Roger R. Martin, writer, strategy advisor & currently #1...
