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Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...
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Source, a research company, have analysed Thought Leadership in Professional Services, their area of specialism. Amongst many...
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Every CMO in professional services approaches their role from a unique perspective.On today’s episode of the CMO Series Podcast, we...
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When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
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The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
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Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...
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In professional services firms, demonstrating your firm's knowledge and value to the market is critical. Thought leadership sits at the...
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The video above is a great example of a typical question we get asked here a lot at Passle.Bringing any software into any firm is a...
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Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...
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Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...
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Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...
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While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...
