PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to...

Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...

Source, a research company, have analysed Thought Leadership in Professional Services, their area of specialism. Amongst many...

Every CMO in professional services approaches their role from a unique perspective.On today’s episode of the CMO Series Podcast, we...

When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...

Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...

In professional services firms, demonstrating your firm's knowledge and value to the market is critical. Thought leadership sits at the...

The video above is a great example of a typical question we get asked here a lot at Passle.Bringing any software into any firm is a...

Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...

Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...

Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...

While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...