8/30/2023 6:28:26 PM Passle's approach to making generative AI easy to adopt at your firm. By Samuel Page James Barclay Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to...
8/29/2023 1:18:18 PM CMO Series EP109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing By Eugene McCormick Charlotte Knight Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...
8/24/2023 1:33:12 PM Keeping your content on brand, at scale By Tom Elgar Source, a research company, have analysed Thought Leadership in Professional Services, their area of specialism. Amongst many...
8/23/2023 1:17:10 PM CMO Series EP108 - Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset By Alistair Bone Charlotte Knight Every CMO in professional services approaches their role from a unique perspective.On today’s episode of the CMO Series Podcast, we...
8/23/2023 11:46:54 AM Why it is essential to have a Preference Center By Adam Elgar When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...
8/15/2023 2:44:47 PM CMO Series EP107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change By Alistair Bone Charlotte Knight The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
8/15/2023 10:59:08 AM Lateral War Rages Over CMOs In Law Firms By Will Eke Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...
8/11/2023 9:12:20 AM Cutting through the noise: 4 simple steps to deliver effective Content Marketing By Will Eke Samuel Page In professional services firms, demonstrating your firm's knowledge and value to the market is critical. Thought leadership sits at the...
8/11/2023 8:01:46 AM How do firms successfully roll out Passle? By Will Eke Samuel Page The video above is a great example of a typical question we get asked here a lot at Passle.Bringing any software into any firm is a...
8/10/2023 12:10:45 PM Taking the composable approach: Inside the build of a law firm website with Lewis Silkin By Charlotte Knight Sarah Strachan Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...
8/8/2023 12:29:05 PM CMO Series EP106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development By Agnieszka Chorzepa Charlotte Knight Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...
8/2/2023 2:44:23 PM Navigating an Enterprise Scale Website Build: Ankura's Story By Alistair Bone Charlotte Knight Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...
8/1/2023 1:27:35 PM CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development By Agnieszka Chorzepa Charlotte Knight While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...