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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Over the weekend I counted the number of "personalised" emails that came into my inbox. There were 46..They broadly fell into 3 groups...
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As digital marketing has become more effective, it has become more prevalent - almost to the point of being all consuming.There can be no...
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Speaking to the head of corporate strategy at a major CRM vendor in Silicon Valley this week it was clear that cross-selling and...
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When creating content (writing posts) it's important to have a well thought out approach to control and governance of your online...
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I spent yesterday morning at this stunning venue (during a rare spell of sunshine) on top of the Gherkin where fellow B2B and B2C...
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One of the first posts I wrote here was about the power of practicing reciprocity. From an influence perspective, reciprocity is the act...
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It seems Google is skating on thin ice in its attempts to shield its targeted advertising business (worth $20bn) which relies on data...
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Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...
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Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...
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In 1997, Jeff Bezos, Amazon Chief Executive, published the original letter to Amazon's shareholders. Whilst at the time Amazon was, by...
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Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
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I’m currently in the room at TechTarget’s Worldwide ROI Summit listening to a panel discussion with Voula Hantziantonakis (TechTarget),...
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When you share content on LinkedIn you can name-check people to alert them that you think the thing you are sharing will be interesting...
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During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
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It's that time of year, marketing activities are reaping opportunities. For leads(accounts?) that are not ready to purchase or will not...
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This really is great news and very overdue. It seems the W3C are releasing standards that will mean we no longer have a nagging sense of...