Expert-to-expert Marketing Blog

Over the weekend I counted the number of "personalised" emails that came into my inbox. There were 46..

They broadly fell into 3 groups...

As digital marketing has become more effective, it has become more prevalent - almost to the point of being all consuming.

There can be no...

Speaking to the head of corporate strategy at a major CRM vendor in Silicon Valley this week it was clear that cross-selling and...

When creating content (writing posts) it's important to have a well thought out approach to control and governance of your online...

I spent yesterday morning at this stunning venue (during a rare spell of sunshine) on top of the Gherkin where fellow B2B and B2C...

One of the first posts I wrote here was about the power of practicing reciprocity. From an influence perspective, reciprocity is the act...

Choose your launch sector for Content creation wisely

When we launch at a new client we will typically ask our clients to choose a sector...

It seems Google is skating on thin ice in its attempts to shield its targeted advertising business (worth $20bn) which relies on data...

Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...

Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...

In 1997, Jeff Bezos, Amazon Chief Executive, published the original letter to Amazon's shareholders. Whilst at the time Amazon was, by...

Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...

I’m currently in the room at TechTarget’s Worldwide ROI Summit listening to a panel discussion with Voula Hantziantonakis (TechTarget),

When you share content on LinkedIn you can name-check people to alert them that you think the thing you are sharing will be interesting...

During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...

It's that time of year, marketing activities are reaping opportunities. For leads(accounts?) that are not ready to purchase or will not...

This really is great news and very overdue. It seems the W3C are releasing standards that will mean we no longer have a nagging sense of...

It is by now widely accepted that millennials spend a good chunk of their lives online, scrolling through Facebook and uploading photos...

Yesterday I sat through a brilliant talk at the LMA conference in New Orleans. It was a panel discussion involving Kim Perret (Chief...

Legal marketing is still very young at heart, because up until the 1970s, it was more or less illegal to advertise or market to potential...

The room upstairs in the Hyatt Regency, New Orleans is packed to the rafters with no seats left so I am sat on the ground listening to

The effect of GDPR on the social networks and other large data-dependent services like ad-targeting and search has been even thrust even...

Expertise, knowledge and experience set your organisation aside from the competition. Leveraging this expertise in sales and marketing...

Everything is in place. You’ve selected your key account. The stakeholders within the account have been identified and even mapped onto an

I came across this pretty eye-opening piece of statistics around the true cost of content from the below webinar (a study by...

I'm excited to be flying out to "The Big Easy" (New Orleans) on Sunday afternoon to attend the Legal Marketing Association annual...

It's fair to say that Zuck and Co have had a rough time of it of late with regards to the data and privacy discussion. Not without good...

Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...

Last night I had dinner with a friend who works in finance.  When browsing LinkedIn she saw that a very negative story about her...