Jan 27, 2020 Edelman Trust Barometer 2020 - Why does it matter? By Samuel Page On the back of Edelman's 2020 Thought Leadership Impact Report, the global PR experts have also released their 2020 Trust Barometer. With...
Jan 27, 2020 Client retention strategies - how DLA Piper saved tens of millions of dollars by analyzing what their clients really want By James Barclay At a fantastic Marketing Partner Forum session in Miami, I was lucky enough to sit in on New Techniques in Client Journey Mapping...
Jan 24, 2020 Lessons in expert reputation management by Hogan Lovells and their results in innovation By Passle In the final session at this year's Annual Marketing Partner Forum a panel of experts provided real examples of their experience with...
Jan 23, 2020 What is the Hardest Thing at a Law Firm? By Connor Kinnear It was a hugely entertaining and final session of the first day at the Marketing Partner Forum in Miami with the session: Match Game:...
Jan 23, 2020 Why a commitment culture is best deployed when launching a new legal practice By Passle The esteemed panel of Murray Coffey (Haynes and Boone), Doreen Fiorelli (Becker & Poliakoff), Ashraf Lakhani (Porter Hedges), David...
Jan 23, 2020 How law firms are deciding on the tech they buy to support their bespoke martech strategies - a view from The Marketing Partner Forum By James Barclay Here in the sunshine of Miami, I am at The 27th Annual Marketing Partner Forum. Yesterday's session on Designing a Bespoke Martech...
Jan 22, 2020 The T-Shaped Lawyer By Will Eke I stumbled across a really interesting insight piece when preparing for a meeting with a management consultancy and it lured me in with...
Jan 22, 2020 The role and successful attributes of digital content in BCG's b2b integrated marketing and sales engine By Passle Boston Consulting Group’s recent report Building an integrated marketing and sales engine for b2b reported that not only are b2b buyers...
Jan 22, 2020 Learnings from Miami and How Law Firms can Retain their Clients By Connor Kinnear Sometimes launching a tech start up can be a stressful and gruelling challenge. Worrying about everything from building a best in class...
Jan 22, 2020 Is meaning replacing money as the new motivation in the workplace? By Passle What truly motivates people to do their best work? Research shows that it may not just be money any longer. Feeling included in the...
Jan 20, 2020 What should your thought leadership look like in 2020 according to Edelman & LinkedIn By Samuel Page Edelman, the renowned PR agency and advisors to firms like Samsung, Microsoft Xbox, Unilever, HP, Shell, Johnson & Johnson, eBay,...
Jan 20, 2020 Creating content doesn't have to be an Atlantic effort. By Charles Cousins It was fantastic to see another Atlantic crossing record smashed this week by three brothers from Scotland.It is unlikely for a...
Jan 20, 2020 Doing good is good for business - truly represent your values By James Barclay Last week here in New York the Legal Marketing Association (LMA) hosted a great event focused on The Rising Significance of CSR in Legal...
Jan 17, 2020 From prisoner to ironman triathlete - why people need empathy and a second chance By Passle Twice in the space of one month have I heard from an ex-prisoner about why they went to prison and how they got themselves out of the...
Jan 13, 2020 Being forefront of mind for your customers By Eugene McCormick One thing anyone who has watched a Premier League match over the last few years will notice is the non-stop of advertising: during the ad...
Jan 13, 2020 What dry January and sustainable content strategy have in common By Passle January is the time of year when we decide to make big changes like going to the gym, giving up alcohol or reading more books. I am a...