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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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On the back of Edelman's 2020 Thought Leadership Impact Report, the global PR experts have also released their 2020 Trust Barometer. With...
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At a fantastic Marketing Partner Forum session in Miami, I was lucky enough to sit in on New Techniques in Client Journey Mapping...
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In the final session at this year's Annual Marketing Partner Forum a panel of experts provided real examples of their experience with...
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It was a hugely entertaining and final session of the first day at the Marketing Partner Forum in Miami with the session:  Match Game:...
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The esteemed panel of Murray Coffey (Haynes and Boone), Doreen Fiorelli (Becker & Poliakoff), Ashraf Lakhani (Porter Hedges), David...
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Here in the sunshine of Miami, I am at The 27th Annual Marketing Partner Forum. Yesterday's session on Designing a Bespoke Martech...
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I stumbled across a really interesting insight piece when preparing for a meeting with a management consultancy and it lured me in with...
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Boston Consulting Group’s recent report Building an integrated marketing and sales engine for b2b reported that not only are b2b buyers...
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Sometimes launching a tech start up can be a stressful and gruelling challenge.  Worrying about everything from building a best in class...
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What truly motivates people to do their best work? Research shows that it may not just be money any longer. Feeling included in the...
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Edelman, the renowned PR agency and advisors to firms like Samsung, Microsoft Xbox, Unilever, HP, Shell, Johnson & Johnson, eBay,...
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It was fantastic to see another Atlantic crossing record smashed this week by three brothers from Scotland.It is unlikely for a...
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Last week here in New York the Legal Marketing Association (LMA) hosted a great event focused on The Rising Significance of CSR in Legal...
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Twice in the space of one month have I heard from an ex-prisoner about why they went to prison and how they got themselves out of the...
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One thing anyone who has watched a Premier League match over the last few years will notice is the non-stop of advertising: during the ad...
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January is the time of year when we decide to make big changes like going to the gym, giving up alcohol or reading more books. I am a...