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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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For the past 5 years, we’ve analysed the digital performance of the top law firms in terms of their marketing. This involves counting...
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Most firms make thought leadership harder than it needs to be. Before law firms had heard of a CRM, relationship management was...
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The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...
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Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...
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This year we have seen the rapid return of in-person events, with many eager to get back in front of clients, colleagues, and prospects. ...
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A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...
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Had an amazing time at Marketing Leadership Dinner in Chicago hosted by Peppermint Technology this week. It was great to connect with...