7/27/2022 2:53:02 PM The digital marketing landscape for law firms | Insiders Club webinar By Natasha Sandamas For the past 5 years, we’ve analysed the digital performance of the top law firms in terms of their marketing. This involves counting...
7/26/2022 1:15:57 PM Push vs Pull - Content Marketing in Professional Services By Samuel Page Most firms make thought leadership harder than it needs to be. Before law firms had heard of a CRM, relationship management was...
7/26/2022 10:31:31 AM CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm By Charlotte Knight Charles Cousins The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
7/25/2022 3:39:35 AM The future of Content Marketing in professional services(?) By Samuel Page The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...
7/19/2022 1:40:20 PM CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO By Samuel Page Alistair Bone Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm. Someone who has experience...
7/15/2022 3:32:26 PM The Passle Event Plan: How to Position Yourself as the 'Center of Influence' at your Events By Freddy Dobinson Yasmin Zand Sarah Strachan James Barclay Olivia Backon +2 more... Show less This year we have seen the rapid return of in-person events, with many eager to get back in front of clients, colleagues, and prospects. ...
7/14/2022 3:33:48 PM CMO Series EP51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career By Charlotte Knight Eugene McCormick A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
7/12/2022 1:25:07 PM CMO Series EP50 - Celebrating 50 episodes with our picks from the past year By Charlotte Knight Charles Cousins Will Eke Alistair Bone Eugene McCormick Connor Kinnear +3 more... Show less We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
7/5/2022 8:54:41 AM CMO Series EP49 - Murray Coffey on building the next generation of successful legal professionals By Charlotte Knight Charles Cousins Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...
7/1/2022 5:44:09 PM How to host an EPIC Event: Summary from the Marketing Leadership Dinner in Chicago By Freddy Dobinson Had an amazing time at Marketing Leadership Dinner in Chicago hosted by Peppermint Technology this week. It was great to connect with...