Sep 28, 2020 The Art Of Influence & The Power Of Persuasion. By Will Eke Last Thursday I attended the PM forum's first-ever virtual annual conference and it was a resounding success from speakers and content...
Sep 25, 2020 Professional Services Growth Live - Episode 3 - Social Media Marketing with Stefanie Marrone By Samuel Page James Barclay With more and more target audiences for Professional Services firms active on social media like LinkedIn and Twitter, we sat down with...
Sep 25, 2020 The What, When, Why, Where & How Of Account-Based Marketing In Professional Services By Will Eke I tuned in to a very interesting virtual talk yesterday by the self-named 'Grandmother of ABM' Bev Burgess who is the ABM practice lead...
Sep 25, 2020 Shifting from a 'Business Service' to a 'Trusted Advisor' By Charles Cousins Trust is defined as a firm belief in the reliability, truth, or the ability of someone or something. The opening keynote of the 2020 PM...
Sep 24, 2020 5 top tips for award-winning professional services marketing campaigns By Charles Cousins At the virtual 2020 PM Forum conference, Sharon Collins of BDO talked us through how to create an award-winning marketing campaign. The...
Sep 23, 2020 Candidate Experience amidst COVID-19 - how can you get it right? By Passle Candidate Experience is an area of priority for all businesses, however strong the brand. Attracting and engaging the best talent for...
Sep 21, 2020 Great professional services marketing: Spotlight on Biz Breakfast. By Alistair Bone We see a lot of professional services content marketing. Some good and others, well, not so good. When we do see the good ones, it is...
Sep 21, 2020 How to cross-sell other services when providing a 'One-Stop Shop' for clients By Charles Cousins There has been a strong push from the Big Four into the legal market over the last decade, and recently we are seeing law firms pushing...
Sep 21, 2020 Is your network silently shrinking? By Tom Elgar Thanks to Jeremy Cuthbert of Brand and Marketing agency, Journey, for the simple but accurate observation that, though many of us have...
Sep 18, 2020 Hiring the best talent in this post COVID world has never looked more different By Passle Hiring has been deeply impacted by COVID. In fact some aspects of hiring may never go back to what they were before the pandemic. ...
Sep 17, 2020 What exactly is unconscious bias in a hiring process? By Passle When we talk about hiring, diversity and inclusion are both really important topics, and we can actively work to ensure that we create...
Sep 15, 2020 The Challenges Faced By Women In Law & Legal Tech. By Will Eke Now I know what you are thinking, I can't possibly be an expert in this subject especially as i am a man and i don't actually work for a...
Sep 11, 2020 The most powerful button in Google Analytics By Sarah Strachan I attended PM Forum's webinar: Beyond vanity metrics. This was led by Ciaran Rogers from Target Internet. Ciaran has over 20 years...
Sep 10, 2020 Marketing Effectively, Is A Bit Like Playing The Drums.... By Will Eke I came across this video from earlier in the year whereby Chris Angell likens learning how to play the drums successfully, to learning...
Sep 09, 2020 How leaders can trigger large scale change - lessons from the space race. By Samuel Page We're all facing huge changes now and there is a need for leaders to help their firms overcome paralysis and adapt. For leaders needing...
Sep 09, 2020 Salesforce tells employees: "work from home until Summer 2021" By Passle As the world gradually prepares to enable employees to return to working in offices, Salesforce has announced that it's permitting its...