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Last Thursday I attended the PM forums first-ever virtual annual conference and it was a resounding success from speakers and content all...
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Professional Services Growth Live - Episode 3 - Social Media Marketing with Stefanie Marrone
With more and more target audiences for Professional Services firms active on social media like LinkedIn and Twitter, we sat down with...
The What, When, Why, Where & How Of Account-Based Marketing In Professional Services
I tuned in to a very interesting virtual talk yesterday by the self-named 'Grandmother of ABM' Bev Burgess who is the ABM practice lead...
Shifting from a 'Business Service' to a 'Trusted Advisor'
Trust is defined as a firm belief in the reliability, truth, or the ability of someone or something.
The opening keynote of the 2020 PM...
5 top tips for award-winning professional services marketing campaigns
At the virtual 2020 PM Forum conference, Sharon Collins of BDO talked us through how to create an award-winning marketing campaign....
Candidate Experience amidst COVID-19 - how can you get it right?
Candidate Experience is an area of priority for all businesses, however strong the brand. Attracting and engaging the best talent for...
Great professional services marketing: Spotlight on Biz Breakfast.
We see a lot of professional services content marketing. Some good and others, well, not so good. When we do see the good ones, it is...
How to cross-sell other services when providing a 'One-Stop Shop' for clients
There has been a strong push from the Big Four into the legal market over the last decade, and recently we are seeing law firms pushing...
Is your network silently shrinking?
Thanks to Jeremy Cuthbert of Brand and Marketing agency, Journey, for the simple but accurate observation that, though many of us have...
Hiring the best talent in this post COVID world has never looked more different
Hiring has been deeply impacted by COVID. In fact some aspects of hiring may never go back to what they were before the pandemic.
What exactly is unconscious bias in a hiring process?
When we talk about hiring, diversity and inclusion are both really important topics, and we can actively work to ensure that we...
Four ways to get back into the habit of creating content
During lockdown, there was a huge surge in the number of people creating content. On the Passle platform alone, experts were producing over
The Challenges Faced By Women In Law & Legal Tech.
Now I know what you are thinking, I can't possibly be an expert in this subject especially as i am a man and i don't actually work for a...
Leveraging your firm's knowledge for a greater share of voice and market
The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...
The most powerful button in Google Analytics
I attended PM Forum's webinar: Beyond vanity metrics.
This was led by Ciaran Rogers from Target Internet. Ciaran has over 20 years...
Marketing Effectively, Is A Bit Like Playing The Drums....
I came across this video from earlier in the year whereby Chris Angell likens learning how to play the drums successfully, to learning...
Salesforce tells employees: "work from home until Summer 2021"
As the world gradually prepares to enable employees to return to working in offices, Salesforce has announced that it's permitting its...
How leaders can trigger large scale change - lessons from the space race.
We're all facing huge changes now and there is a need for leaders to help their firms overcome paralysis and adapt. For leaders...
A Podcast - It's actually very simple and easy to do ... and it's extremely Authentic.
There are a few firms out there who have dipped their toes into the world of Podcasts. Every other firm I have spoken to is "talking...
How to conduct a best practice content campaign from start to finish (part 4 - packaging & distribution)
If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your...
Cooking Content with Psychological Safety
Psychological safety is the first of five characteristics listed under Google's research into 'What makes a successful team?'.
It is...
Hiring the best talent in a post COVID world
Hiring has been deeply impacted by COVID. In fact some aspects of hiring may never go back to what they were.
Businesses have had to let...
When it comes to Digital Transformation: This is your moment
Last week for our latest Professional Services Growth Live Webinar I joined Passle’s Sam Page and Stefanie Marrone (along with her French...
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