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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Last Thursday I attended the PM forum's first-ever virtual annual conference and it was a resounding success from speakers and content...
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With more and more target audiences for Professional Services firms active on social media like LinkedIn and Twitter, we sat down with...
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I tuned in to a very interesting virtual talk yesterday by the self-named 'Grandmother of ABM' Bev Burgess who is the ABM practice lead...
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Trust is defined as a firm belief in the reliability, truth, or the ability of someone or something.The opening keynote of the 2020 PM...
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At the virtual  2020 PM Forum conference, Sharon Collins of BDO talked us through how to create an award-winning marketing campaign. The...
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Candidate Experience is an area of priority for all businesses, however strong the brand. Attracting and engaging the best talent for...
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We see a lot of professional services content marketing. Some good and others, well, not so good. When we do see the good ones, it is...
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There has been a strong push from the Big Four into the legal market over the last decade, and recently we are seeing law firms pushing...
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Thanks to Jeremy Cuthbert of Brand and Marketing agency, Journey, for the simple but accurate observation that, though many of us have...
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Hiring has been deeply impacted by COVID. In fact some aspects of hiring may never go back to what they were before the...
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When we talk about hiring, diversity and inclusion are both really important topics, and we can actively work to ensure that we create...
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Now I know what you are thinking, I can't possibly be an expert in this subject especially as i am a man and i don't actually work for a...
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I attended PM Forum's webinar: Beyond vanity metrics. This was led by Ciaran Rogers from Target Internet. Ciaran has over 20 years...
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I came across this video from earlier in the year whereby Chris Angell likens learning how to play the drums successfully, to learning...
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We're all facing huge changes now and there is a need for leaders to help their firms overcome paralysis and adapt. For leaders needing...
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As the world gradually prepares to enable employees to return to working in offices, Salesforce has announced that it's permitting its...