The Perfect Sales Pitch- Is there such a thing?
Having been both directly and indirectly involved in the selling of products and services in a variety of industries over the past 15...
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Keep your prospects close; and your clients even closer. Marvel delivers a business masterclass with Avengers: Endgame!
After revisiting a few of my Marvel favourites, I had the delight of eagerly watching Avengers: Endgame over the weekend. It absolutely...
Should you create a podcast?
We are increasingly talking to our clients about podcasting. Check out the podcast in the article below. In summary, Ste...
A minority of businesses are founded and led by women. Why? And what can we do about it?
I was privileged to attend the CMS equIP #LeadHers event last night to support female entrepreneurs. The night featured a really...
57% of Salespeople missed their target in 2018
If your sales team fell short last year - you might not be the only one. In fact, the majority of salespeople failed to hit target in...
Cross-selling isn't sales, it's enhancing your client's wealth
The Professional Services sector has in each discipline, a number of very large firms because there is an inherent advantage to being...
5 things to check for your next marketing campaign
For many of us in Marketing, this is now the business end of the year. Plans and budgets have been prepared, strategies decided, now it's...
PSMG Roundtable: Thought Leadership in a changing world
Jenna Peaty and I were lucky enough to facilitate a roundtable event last week in association with the Professional Services Marketing...
1-2-3 Snowball! How to help your Lawyers be Successful at Business Development?
I'm in Atlanta, Georgia and it's great to be listening to the session "Driving Growth: Building Your Ability to Lead the Lawyers to Bring...
How to 3x the LinkedIn engagement of your firm
One of the classic objections to going ahead with Passle is maybe best characterised as "let’s not run before we can walk".
The idea...
The Business Development Guide to Innovate Finance Global Summit 2019
In order to drive the most value and maximise your return on investment from any event, it is important to turn up prepared and with a...
Is bigger just better in law?
I was fortunate enough to meet with the senior partners of two companies last week, one a corporate financier and the other a large law...
How to set up a Key Client Strategy
Legal clients are looking for suppliers who intimately understand their business and their sector. As Neale Fisher of Croft Bender, an...
How to drive successful sector marketing - Baker Botts LLP and Acritas
Elizabeth Duffy (Acritas) and Gillian Ward (Baker Botts LLP) lead an engaging session exploring how to build a successful sector...
How to drive CRM use - Reed Smith, Osler, Hoskin & Harcourt, Smart & Biggar/Fetherstonhaugh and Introhive
Driving change in any organisation is always a challenge, especially in global organisations that operates in teams of teams.
During...
LMA 2019: Marijuana, legal changes and the power of content marketing.
I just sat in another great talk around how to grow a niche market in a mid-sized law firm at the Legal Marketing Association Annual...
LMA 2019: The next big thing is 'Service 'Metamorphosis
I am fortunate to be at the Legal Marketing Association Conference in Atlanta again this year and just attended the 2019 edition of the '
Getting Agile - Scrum? Kanban? Whatever works for you
It has been a number of years now that the 'agile' approach to software development has been widely accepted, not just by development...
Leveraging Content: Notes from the LMA
As LMA 2019 kicks off, I thought it would be a good idea to republish this post from LMA 2018 as a reminder of the excellent content we...
Why is Passle logo an octopus?
As Passle's lead designer, I get asked frequently: why have you chosen an octopus to be your logo?
Well, in short, they are some damn...
How real is a Virtual Dementia Tour (VDT) experience?
I have worked in the field of UX, Customer Experience and Online Learning for about fifteen years now, and am always keen to learn more...
Recapping Rainmaker - Kenny Logan on leadership & environment
Last year we ran Rainmaker, our annual conference that brings together leaders from across the business, sporting and public world to...
Letting everyone know which way the current is flowing
Clients occasionally ask for the data about their own employees reading their content to be removed from the data about external readers....
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