1-2-3 Snowball! How to help your Lawyers be Successful at Business Development?
I'm in Atlanta, Georgia and it's great to be listening to the session "Driving Growth: Building Your Ability to Lead the Lawyers to Bring...
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The benefits of establishing an online presence
On Friday I joined the Passle Client Success Team to Deloitte to deliver a quick session on how to create content using Passle. This was...
How to 3x the LinkedIn engagement of your firm
One of the classic objections to going ahead with Passle is maybe best characterised as "let’s not run before we can walk".
The idea...
How to set up a Key Client Strategy
Legal clients are looking for suppliers who intimately understand their business and their sector. As Neale Fisher of Croft Bender, an...
Is bigger just better in law?
I was fortunate enough to meet with the senior partners of two companies last week, one a corporate financier and the other a large law...
The Business Development Guide to Innovate Finance Global Summit 2019
In order to drive the most value and maximise your return on investment from any event, it is important to turn up prepared and with a...
How to drive successful sector marketing - Baker Botts LLP and Acritas
Elizabeth Duffy (Acritas) and Gillian Ward (Baker Botts LLP) lead an engaging session exploring how to build a successful sector...
LMA 2019: Marijuana, legal changes and the power of content marketing.
I just sat in another great talk around how to grow a niche market in a mid-sized law firm at the Legal Marketing Association Annual...
How to drive CRM use - Reed Smith, Osler, Hoskin & Harcourt, Smart & Biggar/Fetherstonhaugh and Introhive
Driving change in any organisation is always a challenge, especially in global organisations that operates in teams of teams.
During...
LMA 2019: The next big thing is 'Service 'Metamorphosis
I am fortunate to be at the Legal Marketing Association Conference in Atlanta again this year and just attended the 2019 edition of the '
Getting Agile - Scrum? Kanban? Whatever works for you
It has been a number of years now that the 'agile' approach to software development has been widely accepted, not just by development...
Leveraging Content: Notes from the LMA
As LMA 2019 kicks off, I thought it would be a good idea to republish this post from LMA 2018 as a reminder of the excellent content we...
Why is Passle logo an octopus?
As Passle's lead designer, I get asked frequently: why have you chosen an octopus to be your logo?
Well, in short, they are some damn...
How real is a Virtual Dementia Tour (VDT) experience?
I have worked in the field of UX, Customer Experience and Online Learning for about fifteen years now, and am always keen to learn more...
Recapping Rainmaker - Kenny Logan on leadership & environment
Last year we ran Rainmaker, our annual conference that brings together leaders from across the business, sporting and public world to...
Letting everyone know which way the current is flowing
Clients occasionally ask for the data about their own employees reading their content to be removed from the data about external readers....
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