PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

It can difficult to be different in a crowded marketplace - is “strength and depth” really a unique proposition? Lucy Kellaway describes...

A fantastic interview with Brian Honigman on content marketing, in which he predicts that micro-content will keep gaining importance in...

Linkedin’s Calendar You might not know this, but LinkedIn has an editorial calendar, which is publicly available through searching...

When people talk about brand or branding for law firms, it's generally from the client perspective. But what about the importance of...

Great article by Shane Snow which can easily apply to marketing problems: List the assumptions you're making when approaching a...

Great advice for promoting rather than spamming, check it out!

Another excellent article from Hinge Marketing's website, suggesting to take time to check your marketing strategy and make adjustments...

Personally, I am a fan of LinkedIn’s advertising system, they make it incredibly easy to target very specific demographics, businesses,...

This article does not argue a mathematical ROI exactly but it is a very interesting view of why organisations do social media marketing. ...

These numbers are a little old but it is a remarkable piece of information. The Top CPC is $47.07 for Attorney, $42 for Lawyer and $45...

Twitter have removed background images. All gone it seems. Techcrunch speculate that this is to control the potential advertising real...

If the word 'networking' fills you with dread, you might be interested in this article, in which Stephen Furnari, via body language...

I spoke at a law firm away day this week, where they shared their mission, vision and values with every member of staff. The contrast...

Interesting study results, demonstrating that while many people embrace the practical side of personalisation, it can also be a turn...

Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...

You’re struggling to get back on track after a week off, half your staff is missing, and your inbox has gone mysteriously quiet. The...