Expert-to-expert Marketing Blog

It can difficult to be different in a crowded marketplace - is “strength and depth” really a unique proposition? Lucy Kellaway describes...

A fantastic interview with Brian Honigman on content marketing, in which he predicts that micro-content will keep gaining importance in...

Linkedin’s Calendar

You might not know this, but LinkedIn has an editorial calendar, which is publicly available through searching...

When people talk about brand or branding for law firms, it's generally from the client perspective. But what about the importance of...

One of the thorniest problems we have, working in FM, is how to explain what we do.

On the one hand, if we illustrate it with...

Great article by Shane Snow which can easily apply to marketing problems:

1. List the assumptions you're making when approaching a...

Great advice for promoting rather than spamming, check it out!

Another excellent article from Hinge Marketing's website, suggesting to take time to check your marketing strategy and make adjustments...

AccountingWeb are calling for user experiences of this social media tool

Personally, I am a fan of LinkedIn’s advertising system, they make it incredibly easy to target very specific demographics,...

This article does not argue a mathematical ROI exactly but it is a very interesting view of why organisations do social media marketing.

These numbers are a little old but it is a remarkable piece of information. The Top CPC is $47.07 for Attorney, $42 for Lawyer and $45...

Twitter have removed background images. All gone it seems.

Techcrunch speculate that this is to control the potential advertising real...

Newsletters can be a great way to remain in-touch with partners, clients and all the other parts of your ecosystem. And there are several...

If the word 'networking' fills you with dread, you might be interested in this article, in which Stephen Furnari, via body language...

Have you searched your company/products lately in Google? If you are struggling to find it in the search engine, so are your...

I spoke at a law firm away day this week, where they shared their mission, vision and values with every member of staff. The contrast...

Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...

Interesting study results, demonstrating that while many people embrace the practical side of personalisation, it can also be a turn...

You’re struggling to get back on track after a week off, half your staff is missing, and your inbox has gone mysteriously quiet. The...

I was part of a panel discussion recently at a law firm away day. We were asked whether law firms should refer to their clients or...

Differentiation is one of the hardest areas of business to master - both in terms of strategy and also implementation.

The attached...

I like the thought process in this piece, the thought process is that accountants websites should demonstrate the talent of the people...

Sensible advice from Randy Shattuck, particularly for SMEs - being picky might seem dangerous in the short term but it's a strategy that...

I love the what-I-thought-I-knew types of posts. Here's Lesya Liu reflecting back on what her preconceptions about blogging and social...

Useful pointers for anyone trying to make waves in that market. I'm particularly interested by Weibo!

The tools we use for work might have drastically changed in the last few decades, but sometimes being 'old-fashioned' isn't a negative.

There's been a lot of debate recently about how innovative law firms are (they're not, in case you're wondering). This article about...

I was reading an article where 16 experts shared what they felt were the biggest content marketing mistakes. I was struck by Ann...

Clarify your message

One of the challenges of marketing a management consultancy practice is that many people won’t know what it is...

1. Early bloggers were called ‘escribitionists’

Early bloggers tended to keep journals or diaries electronically. For some reason the...

Consumers now more than ever are being bombarded with endless marketing communications that each struggle to stand out from the pack....