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Pitch perfect?

It can difficult to be different in a crowded marketplace - is “strength and depth” really a unique proposition? Lucy Kellaway describes...

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The Advantages of Having an Editorial Calendar

Linkedin’s Calendar

You might not know this, but LinkedIn has an editorial calendar, which is publicly available through searching...

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So, what do you do?

One of the thorniest problems we have, working in FM, is how to explain what we do.

On the one hand, if we illustrate it with...

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Apply lateral thinking to creatively solve problems

Great article by Shane Snow which can easily apply to marketing problems:

  1. List the assumptions you're making when approaching a...

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Have you used Passle?

AccountingWeb are calling for user experiences of this social media tool

Passle (pronounced pass-ul) was recently described on AccountingWEB blog by Fran Kidd as “a micro blogging portal designed to help...…

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Organic reach versus paid reach on LinkedIn

Personally, I am a fan of LinkedIn’s advertising system, they make it incredibly easy to target very specific demographics,...

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Don't tweet whilst drunk: Lessons from the 'Social Media guide for MPs'

It has come to light that the Chartered Institute of Public Relations has produced bespoke guidance for MPs on their use of social media.

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The value of social shares

This article does not argue a mathematical ROI exactly but it is a very interesting view of why organisations do social media marketing.

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Twitter - all white now

Twitter have removed background images. All gone it seems.

Techcrunch speculate that this is to control the potential advertising real...

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"No hipsters were injured" - The social media taste test

Over the weekend, the London Fire Brigade (LFB) Twitter account was criticised for making light of a serious blaze which caused damage to...

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How to use the Newsletter Generator

Newsletters can be a great way to remain in-touch with partners, clients and all the other parts of your ecosystem. And there are several...

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How to survive lawyer networking events

If the word 'networking' fills you with dread, you might be interested in this article, in which Stephen Furnari, via body language...

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How all companies can benefit from digital marketing

Have you searched your company/products lately in Google? If you are struggling to find it in the search engine, so are your...

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Values - the DNA of how you're distinctive

I spoke at a law firm away day this week, where they shared their mission, vision and values with every member of staff. The contrast...

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Twitter moving beyond 140?

Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...

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Ad personalisation: cool or creepy?

Interesting study results, demonstrating that while many people embrace the practical side of personalisation, it can also be a turn...

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Surviving the Summer Lull

You’re struggling to get back on track after a week off, half your staff is missing, and your inbox has gone mysteriously quiet. The...

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Do you have clients or do you have customers? Why?

I was part of a panel discussion recently at a law firm away day. We were asked whether law firms should refer to their clients or...

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Is your brand truly differentiated in the eyes of your customers?

Differentiation is one of the hardest areas of business to master - both in terms of strategy and also implementation.

The attached...

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'Humanizing' accountants websites

I like the thought process in this piece, the thought process is that accountants websites should demonstrate the talent of the people...

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A surprising benefit of thought leadership

I could list all the well-known benefits of being percieved as a thought leader or an organisation of thought leaders - I'm not going...

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Service firms should focus on their ideal clients

Sensible advice from Randy Shattuck, particularly for SMEs - being picky might seem dangerous in the short term but it's a strategy that...

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Marketing rookie mistakes

I love the what-I-thought-I-knew types of posts. Here's Lesya Liu reflecting back on what her preconceptions about blogging and social...

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A guide to social media in Hong Kong

Useful pointers for anyone trying to make waves in that market. I'm particularly interested by Weibo!

In today's technology-dense world, smartphones and the Internet are common in any big city, but did you know Hong Kong boasts one of the...…

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Email etiquette

The tools we use for work might have drastically changed in the last few decades, but sometimes being 'old-fashioned' isn't a negative.

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The great innovation debate

There's been a lot of debate recently about how innovative law firms are (they're not, in case you're wondering). This article about...

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Misconceptions on customer service could be losing law firms business

After reviewing results gathered through research commissioned earlier this year by Business of Law (a subsidiary of publishing giant...

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‘Stay hungry. Stay foolish’: 5 things you might not know about the history of blogging

1. Early bloggers were called ‘escribitionists’

Early bloggers tended to keep journals or diaries electronically. For some reason the...

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How consumers are crying for greater personalisation of ads

Consumers now more than ever are being bombarded with endless marketing communications that each struggle to stand out from the pack....

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