Expert-to-expert Marketing Blog


Pitch perfect?

It can difficult to be different in a crowded marketplace - is “strength and depth” really a unique proposition? Lucy Kellaway describes...

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The value of social shares

This article does not argue a mathematical ROI exactly but it is a very interesting view of why organisations do social media marketing.

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Twitter - all white now

Twitter have removed background images. All gone it seems.

Techcrunch speculate that this is to control the potential advertising real...

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Surviving the Summer Lull

You’re struggling to get back on track after a week off, half your staff is missing, and your inbox has gone mysteriously quiet. The...

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Marketing rookie mistakes

I love the what-I-thought-I-knew types of posts. Here's Lesya Liu reflecting back on what her preconceptions about blogging and social...

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A guide to social media in Hong Kong

Useful pointers for anyone trying to make waves in that market. I'm particularly interested by Weibo!

In today's technology-dense world, smartphones and the Internet are common in any big city, but did you know Hong Kong boasts one of the...…

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Email etiquette

The tools we use for work might have drastically changed in the last few decades, but sometimes being 'old-fashioned' isn't a negative.

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