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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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It can difficult to be different in a crowded marketplace - is “strength and depth” really a unique proposition? Lucy Kellaway describes...
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A fantastic interview with Brian Honigman on content marketing, in which he predicts that micro-content will keep gaining importance in...
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Linkedin’s Calendar You might not know this, but LinkedIn has an editorial calendar, which is publicly available through...
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When people talk about brand or branding for law firms, it's generally from the client perspective. But what about the importance of...
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Great article by Shane Snow which can easily apply to marketing problems: List the assumptions you're making when approaching a...
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Another excellent article from Hinge Marketing's website, suggesting to take time to check your marketing strategy and make adjustments...
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Personally, I am a fan of LinkedIn’s advertising system, they make it incredibly easy to target very specific demographics,...
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This article does not argue a mathematical ROI exactly but it is a very interesting view of why organisations do social media...
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These numbers are a little old but it is a remarkable piece of information. The Top CPC is $47.07 for Attorney, $42 for Lawyer and $45...
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Twitter have removed background images. All gone it seems. Techcrunch speculate that this is to control the potential advertising...
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Newsletters can be a great way to remain in-touch with partners, clients and all the other parts of your ecosystem. And there are several...
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If the word 'networking' fills you with dread, you might be interested in this article, in which Stephen Furnari, via body language...
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I spoke at a law firm away day this week, where they shared their mission, vision and values with every member of staff. The contrast...
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Twitter has a new look on mobile. It has swapped it's URLs for clickable images and text. It makes sense for advertisers because richer...
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Interesting study results, demonstrating that while many people embrace the practical side of personalisation, it can also be a turn...