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Our latest sprint is named after the cocktail ‘White Russian’. In this sprint, we have focused on providing access to managing the...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year,...
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Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...
Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...
Morris James has built its approach to digital marketing around showcasing the knowledge of its lawyers. Dawn Sheiker, director of client...
Thompson Coburn LLP is a prominent U.S. law firm with a strong presence in Chicago, Dallas, Los Angeles, New York, Southern Illinois, St....
Morris, Manning & Martin (MMM), named the most influential law firm in Georgia, are known for blending the extensive resources of a large...
Seeing our platform making a real difference to our clients is always rewarding. One such success story is with Goulston & Storrs, a...
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Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...
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Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In...
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In this special edition of the CMO Series Podcast, Natasha Sandamas, Events Marketing Manager, joins the series to reflect on Passle’s...
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As the landscape of legal services evolves, so does the significance of effective communication strategies. Today, Eugene McCormick is...
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Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp,...
