Expert-to-expert Marketing Blog

"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...

Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should be...

I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...

The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...

Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...

I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...

When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...

Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...

Having joined Passle 6 months ago, I thought now was an opportune moment to reflect on what I had gotten into and what (if anything) I...

I had the pleasure to meet Chris Bell this week, former Wasps Rugby Captain and now heads up player development at the club. 

It was...

We know that nowadays customers are overwhelmed by advertisements and promotions. They receive a lot of information, every minute of the...

It's clear when listening to the brilliant speakers at the Great British Family Business 2017 event, that family businesses face many...

I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...

Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...

Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...

Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...

Smart interview below with Brain Gribben of Olswang on how video could be used by the legal sector to increase new business... 

I would,...

With social selling being encouraged across all industries, I'm looking at 3 ways in which I can boost my efforts using Passle:

1. Passle...

When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....

I came across this fun and free customer service quiz. It was mostly a bit of fun, answering questions like 'How do you help an old lady...

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...

Setting an ominous tone at #EdgeRecruit, Guy Rubin (in picture) tackled the contentious topic of GDPR and the impact it's set to have on...

'Who here has heard of GDPR? For those of you with your hands down, I'm about to ruin your day' - so says Guy Rubin, founder and CEO at...

This article provides a fantastic reminder to all of us that you must find the time every day to prospect. 

In addition to prospecting I...

This is an oldie that I first read years back. It is a remarkably accurate and incisive list. It shows where the budding salesperson...

Great talk from James Saunders at On the Edge's Marketing within the Recruitment Sector event, on user experience.

He highlights that...

I was at a meeting with a Business Development manager at a major software firm this morning and he used the expression above. It rather...

If you have not done so this morning - check your Twitter account to ensure that hackers have not changed your Twitter logo or changed...

Content is at the heart of everything we do on the web.

It is content that seeds interest through social media, it is content that gets...

'Would you be my guinea pig?' Of course I said - always keen to help. Should probably have known better - the next minute I am up in...

This is the difference between winning and losing at content marketing.  Every day I see examples of companies who write 4 pieces of...

Apparently companies are now using dating apps as a target for their marketing campaigns - genius!

Let's say you have identified a...

I was recently with the sales team of a multinational software company to discuss online profile and making the most of their outbound...

If your goal is to increase traffic to your website, look no further than Pinterest. Pinterest shares that about five percent of all...

The link below is a budget update that I received from the Oxford-based accountant Critchleys. It's a really good piece of content in...

Here at Passle we use Drift to power the instant chat box on our website. While it does offer a bot functionality, we make sure that it...

I was intrigued by this article's format, which mixes a standard article with conversational interjections. Truthfully though, I found...

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

There's been a trend in recent years for companies to talk the talk of empowerment and feminism in their marketing campaigns, but without...

Unless your head has been buried under the sand for the past 12 months, you will probably be aware that the insurance world is undergoing...

My post last week was not my best.  I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit...

Irony, it seems, is central to European policy making. 

I decided to do some research on the effects of The General Data Protection...

Who are the leaders that have influenced and inspired you during your career? 

It is likely that there will be a handful of individuals...

An interesting take on some potential use cases for Snapchat in the B2B space. For me, the major hindrance lies in the fact that the...

Executing a successful content strategy comprises of several layers of content that requires the involvement of the entire organisation...

Here at Passle we are a pretty active group of people. From triathletes and runners, to football and occasional ping pong, we all enjoy...

There's a great list over on Business2Community with 33 strategies and ideas for conversions. My top 5 out of the list would be:

• Checklists

I've recently encountered two exciting artificial intelligence (AI) projects I'd like to share:

1. Jukedeck

Get AI to design your video...