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Empower your Experts and Grow your Business - Sales and Marketing Insights



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#EdgeLegal: Leave a digital trail

"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...

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The world hasn't had enough of experts

Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...

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3 ways of using Passle for social selling

With social selling being encouraged across all industries, I'm looking at 3 ways in which I can boost my efforts using Passle:

1. Passle...

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"You have got to be present"

I was at a meeting with a Business Development manager at a major software firm this morning and he used the expression above. It rather...

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Marketing on dating apps?

Apparently companies are now using dating apps as a target for their marketing campaigns - genius!

Let's say you have identified a...

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Snapchat for B2Bs?

An interesting take on some potential use cases for Snapchat in the B2B space. For me, the major hindrance lies in the fact that the...

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Healthy brain = productive day

Here at Passle we are a pretty active group of people. From triathletes and runners, to football and occasional ping pong, we all enjoy...

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33 B2B Lead Conversions Ideas

There's a great list over on Business2Community with 33 strategies and ideas for conversions. My top 5 out of the list would be:

  • Checklists
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