"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should be...
I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...
The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...
Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...
When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...
Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...
Having joined Passle 6 months ago, I thought now was an opportune moment to reflect on what I had gotten into and what (if anything) I...
I had the pleasure to meet Chris Bell this week, former Wasps Rugby Captain and now heads up player development at the club. It was...
It's clear when listening to the brilliant speakers at the Great British Family Business 2017 event, that family businesses face many...
I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...
Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...
Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...
Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...
