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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...
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Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should be...
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I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...
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The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...
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Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...
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So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
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I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...
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When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...
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Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...
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Having joined Passle 6 months ago, I thought now was an opportune moment to reflect on what I had gotten into and what (if anything) I...
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I had the pleasure to meet Chris Bell this week, former Wasps Rugby Captain and now heads up player development at the club. It was...
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It's clear when listening to the brilliant speakers at the Great British Family Business 2017 event, that family businesses face many...
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I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...
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Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...
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Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...
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Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...