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#EdgeLegal: Leave a digital trail

"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...

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unknownx500

2 2 36

Top tips for digital transformation in law firms by Kalev Peekna and Dan Tines

Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should be...

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How to get your lawyers to raise their profile and engage in BD activities with Hogan Lovells Fusion

The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...

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unknownx500

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MarTec and Content Marketing to get More Budget - Nancy Furman Paul (Bloomberg Law)

Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...

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unknownx500

2 1 23

The Rise of AI in Communications

I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...

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unknownx500

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Delivering Content to The "Right" People

I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...

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unknownx500

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The world hasn't had enough of experts

Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...

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1 1 18

3 ways of using Passle for social selling

With social selling being encouraged across all industries, I'm looking at 3 ways in which I can boost my efforts using Passle:

1. Passle...

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unknownx500

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GDPR - The Elephant in the Room.

Setting an ominous tone at #EdgeRecruit, Guy Rubin (in picture) tackled the contentious topic of GDPR and the impact it's set to have on...

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unknownx500

1 1 35

GDPR: the end of recruitment as we know it

'Who here has heard of GDPR? For those of you with your hands down, I'm about to ruin your day' - so says Guy Rubin, founder and CEO at...

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unknownx500

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Seven Personality Traits of Top Salespeople

This is an oldie that I first read years back. It is a remarkably accurate and incisive list. It shows where the budding salesperson...

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unknownx500

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"You have got to be present"

I was at a meeting with a Business Development manager at a major software firm this morning and he used the expression above. It rather...

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unknownx500 kevin dooley

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Marketing on dating apps?

Apparently companies are now using dating apps as a target for their marketing campaigns - genius!

Let's say you have identified a...

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unknownx500

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The rise of conversational content interfaces?

I was intrigued by this article's format, which mixes a standard article with conversational interjections. Truthfully though, I found...

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unknownx500

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How do you do event marketing after GDPR?

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

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unknownx500

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Snapchat for B2Bs?

An interesting take on some potential use cases for Snapchat in the B2B space. For me, the major hindrance lies in the fact that the...

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unknownx500 AdamPrzezdziek

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Healthy brain = productive day

Here at Passle we are a pretty active group of people. From triathletes and runners, to football and occasional ping pong, we all enjoy...

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33 B2B Lead Conversions Ideas

There's a great list over on Business2Community with 33 strategies and ideas for conversions. My top 5 out of the list would be:

  • Checklists
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unknownx500

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