0 0 10

#EdgeLegal: Leave a digital trail

"We are all professional buyers ourselves", says Dustyn Smith from ON24, pointing out that research plays a huge role in purchase...

Read More…
unknownx500

2 2 36

Top tips for digital transformation in law firms by Kalev Peekna and Dan Tines

Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should be...

Read More…

0 2 17

Getting Lawyers to "do" Business Development

I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...

Read More…
unknownx500

0 2 30

How to get your lawyers to raise their profile and engage in BD activities with Hogan Lovells Fusion

The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...

Read More…
unknownx500

0 1 5

MarTec and Content Marketing to get More Budget - Nancy Furman Paul (Bloomberg Law)

Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...

Read More…
unknownx500

4 6 979

Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...

Read More…
unknownx500

2 1 23

The Rise of AI in Communications

I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...

Read More…
unknownx500

4 3 1.9k

Best tools to find relevant images for your content.

When it comes to sharing your content onto the social networks, it is no surprise that the accompanying imagery has a big impact in terms...

Read More…

2 5 1k

Search content vs social content: and why you need both

Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...

Read More…

0 1 23

The freedom (or pressure) of creativity in marketing

We know that nowadays customers are overwhelmed by advertisements and promotions. They receive a lot of information, every minute of the...

Read More…

2 2 11

What companies can learn from Family Businesses - my takeaway from Great British Family Business 2017

It's clear when listening to the brilliant speakers at the Great British Family Business 2017 event, that family businesses face many...

Read More…
unknownx500

1 3 27

Delivering Content to The "Right" People

I'm currently spending the day at The Great British Family Business event run by Paul Andrews and the Family Business United team. It's...

Read More…
unknownx500

1 2 18

GDPR: what can you do to prepare as a marketer?

Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...

Read More…

0 1 10

The world hasn't had enough of experts

Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...

Read More…

2 2 60

B2B Selling Online Starts with Listening

Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...

Read More…
unknownx500 FindYourSearch

1 2 44

6 video types that are proven to work for professional services firms.

Smart interview below with Brain Gribben of Olswang on how video could be used by the legal sector to increase new business... 

I would,...

Read More…
unknownx500

1 1 18

3 ways of using Passle for social selling

With social selling being encouraged across all industries, I'm looking at 3 ways in which I can boost my efforts using Passle:

1. Passle...

Read More…
unknownx500

1 3 39

You need to pay attention to word-of-mouth marketing

When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....

Read More…

1 5 48

Where Content Marketing ends and Social Selling begins

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...

Read More…
unknownx500

0 1 17

GDPR - The Elephant in the Room.

Setting an ominous tone at #EdgeRecruit, Guy Rubin (in picture) tackled the contentious topic of GDPR and the impact it's set to have on...

Read More…
unknownx500

1 1 38

GDPR: the end of recruitment as we know it

'Who here has heard of GDPR? For those of you with your hands down, I'm about to ruin your day' - so says Guy Rubin, founder and CEO at...

Read More…
unknownx500

1 3 31

Do you make time to prospect every day?

This article provides a fantastic reminder to all of us that you must find the time every day to prospect

In addition to prospecting I...

Read More…
unknownx500

0 0 25

Seven Personality Traits of Top Salespeople

This is an oldie that I first read years back. It is a remarkably accurate and incisive list. It shows where the budding salesperson...

Read More…
unknownx500

1 0 31

User experience: best practice is a moving target

Great talk from James Saunders at On the Edge's Marketing within the Recruitment Sector event, on user experience.

He highlights that...

Read More…
unknownx500

1 0 18

"You have got to be present"

I was at a meeting with a Business Development manager at a major software firm this morning and he used the expression above. It rather...

Read More…
unknownx500 kevin dooley

0 1 19

Delivering award winning campaigns using a content hub strategy

Content is at the heart of everything we do on the web.

It is content that seeds interest through social media, it is content that gets...

Read More…
unknownx500

0 0 16

Video yourself speaking - it's horrible but illuminating

'Would you be my guinea pig?' Of course I said - always keen to help. Should probably have known better - the next minute I am up in...

Read More…
unknownx500

0 0 13

Marketing on dating apps?

Apparently companies are now using dating apps as a target for their marketing campaigns - genius!

Let's say you have identified a...

Read More…
unknownx500

0 1 10

Pinterest for Business: The Definitive Marketing Guide

If your goal is to increase traffic to your website, look no further than Pinterest. Pinterest shares that about five percent of all...

Read More…
unknownx500

1 1 7

Great communications for people that don't have time to write.

The link below is a budget update that I received from the Oxford-based accountant Critchleys. It's a really good piece of content in...

Read More…
unknownx500

1 0 16

Do chatbots make humans more, well, chatty?

Here at Passle we use Drift to power the instant chat box on our website. While it does offer a bot functionality, we make sure that it...

Read More…
unknownx500

0 0 14

The rise of conversational content interfaces?

I was intrigued by this article's format, which mixes a standard article with conversational interjections. Truthfully though, I found...

Read More…
unknownx500

2 1 206

How do you do event marketing after GDPR?

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

Read More…
unknownx500

0 2 15

'Lead within your own skin' - Time for Authenticity

Who are the leaders that have influenced and inspired you during your career? 

It is likely that there will be a handful of individuals...

Read More…
unknownx500

1 0 34

Snapchat for B2Bs?

An interesting take on some potential use cases for Snapchat in the B2B space. For me, the major hindrance lies in the fact that the...

Read More…
unknownx500 AdamPrzezdziek

0 0 37

Healthy brain = productive day

Here at Passle we are a pretty active group of people. From triathletes and runners, to football and occasional ping pong, we all enjoy...

Read More…

0 0 10

33 B2B Lead Conversions Ideas

There's a great list over on Business2Community with 33 strategies and ideas for conversions. My top 5 out of the list would be:

  • Checklists
Read More…
unknownx500

1 0 0

2 AI tools for startups on a budget

I've recently encountered two exciting artificial intelligence (AI) projects I'd like to share:

1. Jukedeck

Get AI to design your video...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.