PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

It seems that in the current job market, there are far more jobs than job-seekers, particularly in technology. This is enabling...

In this episode of the podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler. Will and Despina discuss business...

This is stating the obvious but how we behave online should reflect how we behave offline. It has been over 20 years since I helped run...

Everyone has a personal brand, the well-exercised Jeff Bezos quote describes it as "what others say about you when you're not in the...

In professional services firms, there can sometimes be dissonance in what the business 'wants' from the BD and Marketing function and...

I attended the recent PM Forum virtual event this week and whilst there was some great content and speakers showcasing their skills but...

The pandemic has forced many brands to try their hand at content marketing. According to Edelman (one of the world's largest PR firms) &...

In this episode of the podcast, Will Eke is joined by Julia Bennett, CMO at Brown Rudnick. Will and Julia discuss the missing piece in...

We're pleased to announce another new online event, in partnership with Lexology, where we'll be exploring how leading firms are engaging...

Blockbuster, Kodak, Atari, Rodney Wayne, and Motorola. You have no doubt heard of at least one or all of these names before. They were...

Surely this is a first! A heartwarming, silly, self-aware and authentic bit of content marketing by one of the Big Four. Have a watch.

Just over a week ago I returned from The (somewhat delayed) 28th Marketing Partner Forum held at the fabulous Ritz Carlton, Dana Point,...

It was hard not to get dragged in by the promise of the women's U.S. Open final this weekend.  Rather than being the clichéd underdog...

Over the last 18 months, many of us have had to grapple with behavioural change. Whether it is learning how to work from home or live...