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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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It seems that in the current job market, there are far more jobs than job-seekers, particularly in technology. This is enabling...
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In this episode of the podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler.Will and Despina discuss business...
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This is stating the obvious but how we behave online should reflect how we behave offline. It has been over 20 years since I helped run...
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Everyone has a personal brand, the well-exercised Jeff Bezos quote describes it as "what others say about you when you're not in the...
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In professional services firms, there can sometimes be dissonance in what the business 'wants' from the BD and Marketing function and...
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I attended the recent PM Forum virtual event this week and whilst there was some great content and speakers showcasing their skills but...
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The pandemic has forced many brands to try their hand at content marketing. According to Edelman (one of the world's largest PR firms) &...
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In this episode of the podcast, Will Eke is joined by Julia Bennett, CMO at Brown Rudnick.Will and Julia discuss the missing piece in law...
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We're pleased to announce another new online event, in partnership with Lexology, where we'll be exploring how leading firms are engaging...
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Blockbuster, Kodak, Atari, Rodney Wayne, and Motorola. You have no doubt heard of at least one or all of these names before. They were...
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Surely this is a first! A heartwarming, silly, self-aware and authentic bit of content marketing by one of the Big Four. Have a watch.
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Just over a week ago I returned from The (somewhat delayed) 28th Marketing Partner Forum held at the fabulous Ritz Carlton, Dana Point,...
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It was hard not to get dragged in by the promise of the women's U.S. Open final this weekend.  Rather than being the clichéd underdog...
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Over the last 18 months, many of us have had to grapple with behavioural change. Whether it is learning how to work from home or live...