Mar 31, 2021 Product Updates - The Admin Dashboard By Freddy Dobinson We've got some exciting new updates to share in Passle's Admin Dashboard. In the short video below, you will learn how to: Add new...
Mar 30, 2021 Introducing the new Digital Transformation Suite! By Tom Elgar This morning we released our long-awaited product upgrade which means we can now show the world our new Digital Transformation Suite....
Mar 29, 2021 Most companies are triangles but Professional Services are square. Their tech choices should reflect that. By Adam Elgar Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
Mar 29, 2021 LinkedIn vs the company blog, where should your content go? By Samuel Page You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...
Mar 25, 2021 Notes from the PSMG conference 2021 By Samuel Page The PSMG have once again provided one of the highlights of the Professional Services Marketing calendar with their 2021 conference.This...
Mar 23, 2021 Pricing Vs Value- How Can Law Firms Find The Right Mix? By Will Eke I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs Value. ...
Mar 22, 2021 To have an effective Thought Leadership process, it must be easy. By Tom Elgar Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...
Mar 22, 2021 Defining thought leadership By Samuel Page Every year we conduct our legal thought leadership report into how the top law firms in the US and the UK compare for thought leadership....
Mar 19, 2021 Celebrating Women’s History Month - Hedy Lamarr "The Mother of WiFi" By Passle As week two of Women’s History Month comes to an end, I would like to introduce you to a woman who made an impact on multiple industries....
Mar 18, 2021 The Legal Marketing Association CMO Forum: The three keys to success in the 2020's By Eugene McCormick My colleague Ali Bone and I were fortunate to represent Passle at this week's LMA CMO Virtual Forum. It was an excellent panel discussion...
Mar 15, 2021 Senior Attorneys – ditch the bow tie. Give your entire team of fee earners and fee enablers a voice… By James Barclay I wrote the post below a year ago. It has been a hell of a year. How we stay close to clients and reinforce our position as their...
Mar 12, 2021 New York Annual 9th Annual CMO Forum - sponsored by Passle By Samuel Page It's our pleasure to sponsor the Northeast LMA for the 9th Annual CMO Forum. Click here for details and the registration information.
Mar 12, 2021 Celebrating Women's History Month - Mary Lee Berners-Lee By Sophia Plowright Hailing from a family who celebrate women by naming them after Pankhurst family members, I am both honoured and excited to share some...
Mar 10, 2021 Legal firms gain compounding returns from Thought Leadership By Tom Elgar Samuel Page One of the questions we are often asked at the end of our Proof of Value launch is, "What does Year Two look like? Is our current...
Mar 09, 2021 The importance of diversity in content creation By Sarah Strachan Thousands of brilliant experts in professional service firms are using Passle to create regular content. Content is not only a brilliant...
Mar 09, 2021 CMO Series EP 3 - Barney O'Kelly of Hagen Communications on the role of content in professional services By Samuel Page Connor Kinnear Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...