3/31/2021 12:00:00 AM Product Updates - The Admin Dashboard By Freddy Dobinson We've got some exciting new updates to share in Passle's Admin Dashboard. In the short video below, you will learn how to: Add new...
3/30/2021 2:01:12 PM Introducing the new Digital Transformation Suite! By Tom Elgar This morning we released our long-awaited product upgrade which means we can now show the world our new Digital Transformation Suite. ...
3/29/2021 3:03:11 PM Most companies are triangles but Professional Services are square. Their tech choices should reflect that. By Adam Elgar Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
3/29/2021 12:00:00 AM LinkedIn vs the company blog, where should your content go? By Samuel Page You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...
3/25/2021 5:34:29 PM Notes from the PSMG conference 2021 By Samuel Page The PSMG have once again provided one of the highlights of the Professional Services Marketing calendar with their 2021 conference. This...
3/23/2021 4:45:46 PM Pricing Vs Value- How Can Law Firms Find The Right Mix? By Will Eke I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs Value. ...
3/22/2021 4:50:08 PM To have an effective Thought Leadership process, it must be easy. By Tom Elgar Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...
3/22/2021 4:44:16 PM Defining thought leadership By Samuel Page Every year we conduct our legal thought leadership report into how the top law firms in the US and the UK compare for thought leadership....
3/19/2021 12:00:00 AM Celebrating Women’s History Month - Hedy Lamarr "The Mother of WiFi" By Passle As week two of Women’s History Month comes to an end, I would like to introduce you to a woman who made an impact on multiple industries....
3/18/2021 12:00:00 AM The Legal Marketing Association CMO Forum: The three keys to success in the 2020's By Eugene McCormick My colleague Ali Bone and I were fortunate to represent Passle at this week's LMA CMO Virtual Forum. It was an excellent panel discussion...
3/15/2021 10:56:27 AM Senior Attorneys – ditch the bow tie. Give your entire team of fee earners and fee enablers a voice… By James Barclay I wrote the post below a year ago. It has been a hell of a year. How we stay close to clients and reinforce our position as their...
3/12/2021 12:18:47 PM New York Annual 9th Annual CMO Forum - sponsored by Passle By Samuel Page It's our pleasure to sponsor the Northeast LMA for the 9th Annual CMO Forum. Click here for details and the registration information.
3/12/2021 12:00:00 AM Celebrating Women's History Month - Mary Lee Berners-Lee By Sophia Plowright Hailing from a family who celebrate women by naming them after Pankhurst family members, I am both honoured and excited to share some...
3/10/2021 12:00:00 AM Legal firms gain compounding returns from Thought Leadership By Tom Elgar Samuel Page One of the questions we are often asked at the end of our Proof of Value launch is, "What does Year Two look like? Is our current...
3/9/2021 3:00:05 PM The importance of diversity in content creation By Sarah Strachan Thousands of brilliant experts in professional service firms are using Passle to create regular content. Content is not only a brilliant...
3/9/2021 12:00:00 AM CMO Series EP 3 - Barney O'Kelly of Hagen Communications on the role of content in professional services By Samuel Page Connor Kinnear Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...