Sep 04, 2014 Individual Lawyers Need to Blog, Not the Law Firm By Tom Elgar One of our new clients had linked the blog output of their Partners to their bonuses. The result, twice as much content! Sadly twice...
Sep 01, 2014 The organisational dilemma for marketers in professional service firms By Tom Elgar An excellent paper from Evert Gummesson. It particularly explores the complexity exemplified in the statement "you don't employ the...