May 29, 2024 CMO Series EP143 - Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing By Cam Dobinson Charlotte Knight In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us...
May 29, 2024 This is exactly why lawyers should create thought leadership By Charles Cousins Samuel Page Dan Geey is a Partner in the Sports Group at Sheridans, working with a variety of clubs and athletes helping them with transfers and...
May 22, 2024 CMO Series REPRESENTS - Empowered but Exhausted: A Sneak Preview of #EmpoweredWomenEvent 2024 with Susan Freeman By Alistair Bone Charlotte Knight In our International Women’s Day episodes, we often heard, “Women can have it all, just not all at once.” This sentiment highlights...
May 21, 2024 CMO Series EP142 - Sivan Koenig Galinsky of BFKN on Crafting an Award-Winning Website in a Mid-Size Firm By Charles Cousins Charlotte Knight Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is...
May 21, 2024 Passle's Marketing Internship Program By Samuel Page Each year at Passle, an intern joins our marketing team to learn more about the craft of marketing, get some experience of what it is...
May 14, 2024 CMO Series EP141 - Brad Vynalek & Jennifer Rupkey of Quarles & Brady on Harmonizing Firm Leadership and BD By Ed Lovatt Charlotte Knight Developing a joined-up approach to legal business development is essential for any firm. On this episode of the CMO Series, Brad Vynalek,...
May 10, 2024 Exploring Generative AI's Impact on Legal Marketing By Julia Howard The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
May 10, 2024 PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest sprint is named after the San Francisco beer ‘Anchor Steam’. In this sprint, we've concentrated on enhancements tailored for...
May 07, 2024 CMO Series EP140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? By Cam Dobinson Charlotte Knight “Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD...