PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...

Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...

Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online...

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help...

We are really excited to be publishing the US & UK Legal Marketing Leadership Survey 2024, examining the evolving priorities of legal...

Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows. Three...

The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top...

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the...

Mapping the clients’ buying journey is key to successfully aligning content to meet their needs.  Someone with extensive experience...

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting...

Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...

Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...

Tackling a website project of any size is no mean feat. Ripping up the playbook and building an enterprise-scale website from scratch is...

AlixPartners is a consultancy company with over 2,500 employees that works with companies “when it really matters”. So we were...

Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on. On today’s episode of the CMO...