19 Nov, 2024 CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence By Charles Cousins Charlotte Knight Samuel Page This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie...
12 Nov, 2024 EP 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team By Charlotte Knight Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to...
29 Oct, 2024 EP7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online By Charlotte Knight Sonali Badul A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise....
16 Oct, 2024 EP6 - CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites By Charlotte Knight Sonali Badul A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell,...
09 Oct, 2024 EP5 - CMO Series Digital Masterclass: Julie Chodos and Duncan Shaw on What it Takes to Build a World-Class Digital Presence By Charlotte Knight Sonali Badul In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at...
05 Sep, 2024 EP4 - CMO Series Digital Masterclass: How to Build Your Website with a Unique Point of Difference By Charlotte Knight A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...
14 Aug, 2024 EP3 CMO Series Digital Masterclass: How Thought Leadership Determines Digital Success By Charlotte Knight Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...
13 Aug, 2024 What General Counsel want to see on your firm's website By Samuel Page Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...
08 Aug, 2024 EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand By Charlotte Knight Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online...
06 Aug, 2024 Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence By Charlotte Knight Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help...
06 Aug, 2024 Research: Legal Marketing Leadership Survey 2024 By Charlotte Knight Samuel Page We are really excited to be publishing the US & UK Legal Marketing Leadership Survey 2024, examining the evolving priorities of legal...
06 Aug, 2024 Lawyers Must Become Thought Leaders to Win Battle for Clients, New Research Reveals By Samuel Page Charlotte Knight Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows. Three...
11 Jun, 2024 CMO Series EP145 - John Neidecker of Norris McLaughlin on The Evolving Role Of Thought Leadership In Legal Marketing By Charles Cousins Charlotte Knight Sonali Badul The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top...
30 Apr, 2024 CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice By Alistair Bone Charlotte Knight Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the...
19 Mar, 2024 CMO Series EP135: Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey By Will Eke Charlotte Knight Samuel Page Mapping the clients’ buying journey is key to successfully aligning content to meet their needs. Someone with extensive experience...
13 Feb, 2024 CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand By Will Eke Charlotte Knight Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting...