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Passle Best Practice: The FinTech Collective

I was asked today about what the best practice is for using Passle. The answer is that this depends on your business and your target...

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Long Survey Fails; Quick Surveys Win

A lot of companies totally miss the boat on not just our attention spans, but also on our willingness to spend time for a favor. Let's...

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Bing at 21%

It seems Bing has been quietly growing into a real competitor to Google. $1B contribution to earnings is a massive step forward. 

Being...

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How to offer Value with your Content

HubSpot provide a great example to follow when building your content strategy. 

At an event last week on 'Marketing to the C-suite' one of...

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How many times should you touch your prospects?

Not sure about the headline! 

This week two different events led me to think about the role of content in sales.

First I listened to Tim...

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Blogger’s block? 7 tricks to move past it!

Some days, nothing is more threatening than a blank Word page with a blinking cursor. You’re on a deadline, you need to have written...

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Your Guide to Email Design...

In my role at CANDDi I'm constantly reviewing our client's email campaigns to ensure they have inserted the CANDDi coded hyperlinks into...

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Is your Brand Unique?

Stumbled upon this article and the issue of uniqueness struck a chord. Many organisations see 'brand' as a visual identity issue. In...

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Spring clean your social media accounts!

The northern hemisphere is thawing out of winter, which means it’s time to give your social media accounts a spring clean! You know what...

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Why quantity leads to quality (sometimes)

One of the excuses we frequently hear from professional services firms on their lack of blog content is that they are concentrating on...

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Account-Based Marketing Comes to LinkedIn

You might have noticed Account-Based Marketing (ABM) getting a lot of lip-service recently. ABM is a strategy that targets specific...

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What do you think about 'Key Words'?

There seems to me to be a lot of snake-oil sold around SEO (Search Engine Optimisation).  SEO emails are a bit like the Nigeria scam...

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Building your Leadership in the Gym

What role does physicality take in human social status? This takes me back to my own research paper on ‘mate preferences and optimal...

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The Recommendation Revolution (you may like...)

Have you ever sat down to watch Netflix and been slightly concerned by some of the choices that flash up in the “recommended for you...

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Don't Neglect Mobile Search

The decrease in screen size on mobile devices, as opposed to desktop, brings a whole new set of search marketing challenges and even more...

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What can Twitter do for law firms?

Ben Davies at Econsultancy looked at the Twitter accounts of the top 10 UK law firms and found that out of these only two tweeted a reply...

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Small talk not sales spiel

Whilst it may not be possible for everyone to take branded USBs, pens or even branded foldable shopping bags this article gives some very...

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Is your title up to scratch?

Adrian Cordiner at Prozely has created a nifty blog title generator. It might not solve all your title woes, as it errs on the side of...

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