0 0 12

Passle Best Practice: The FinTech Collective

I was asked today about what the best practice is for using Passle. The answer is that this depends on your business and your target...

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unknownx500

2 1 1

Long Survey Fails; Quick Surveys Win

A lot of companies totally miss the boat on not just our attention spans, but also on our willingness to spend time for a favor. Let's...

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0 2 1.6k

Combating Content Overload – be SMART about it

There is a lot of content out there, no matter what your interest or niche a simple Google (other search engines are available) search...

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unknownx500 Johnragai-Moment Catcher

0 1 4

How Valuable are your Reporting Metrics?

I've been thinking a lot about content engagement recently. I'm as guilty as anyone for checking analytics to make sure there's that...

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0 1 0

Search algorithm as we know it

Thankfully we already know that Content and Links are the most powerful signals along with RankBrain.  However, its always nice to have...

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1 1 5

Is it the beginning of the end for social analytics?

At the start, social media was undoubtedly a tool for connecting those that may otherwise have remained disconnected. The ability to...

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0 1 6

Technology Marketing: Crying out for a fresh perspective

A very interesting report here from the Content Marketing Institute, looking at the increasing adoption of content marketing in B2B...

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0 0 628

Bing at 21%

It seems Bing has been quietly growing into a real competitor to Google. $1B contribution to earnings is a massive step forward. 

Being...

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0 0 9

How to offer Value with your Content

HubSpot provide a great example to follow when building your content strategy. 

At an event last week on 'Marketing to the C-suite' one of...

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0 0 2k

How to become a brand-watching sleuth

I’m starting to get a reputation among my colleagues for being a sleuth when it comes to social mentions of Passle. I love taking...

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2 5 2k

How Crappy Clickbait Headlines can Harm your Business

Each week, my colleagues and I receive data on how many clicks our blog posts have received from our weekly newsletter. A healthy dose of...

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0 1 27

Smarter Customers Need Smarter Businesses!

"66% of consumers switched brands due to poor customer service"

Today I read an article about the future of customer service. It stated...

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unknownx500 Gonmi

0 1 5

Are Twitter Chats Worth Considering?

A number of our clients ask us about taking part in Twitter chats and whether they are worth considering in the b2b space. Twitter chats...

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0 4 11

Learn How to Trump Your Competitors on LinkedIn

I was very fortunate to be joined on a webinar by the very knowledgeable Emily Miller from LinkedIn Tutors. She specialises in helping...

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1 3 38

How many times should you touch your prospects?

Not sure about the headline! 

This week two different events led me to think about the role of content in sales.

First I listened to Tim...

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0 1 1.4k

Can Facebook Work For B2B?

Facebook is marketers platform of choice for B2C, but what part can it play in B2B marketing. There are no shortage of case studies...

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0 1 76

Clever marketing - Hogan Lovells

Hogan Lovells have created a 'business school' that equips its young lawyers with the skills needed to start-up businesses. 

This is not...

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0 2 3

The growing skills gap in PR and marketing

We're running an event later today for CNS Group on the growing skills gap in IT and the options to tackle this. According to analysts,...

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0 0 1.1k

The 60 second guide to customer and employee advocacy

You hear a word once and then it’s everywhere: customer advocacy, employee advocacy,… What does it actually mean?

In one word: championship!

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3 0 594

Blogger’s block? 7 tricks to move past it!

Some days, nothing is more threatening than a blank Word page with a blinking cursor. You’re on a deadline, you need to have written...

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Your Guide to Email Design...

In my role at CANDDi I'm constantly reviewing our client's email campaigns to ensure they have inserted the CANDDi coded hyperlinks into...

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0 2 10

Social media is not a platform for selling

I think Morrisons are spot on in their view that social media is not for selling.

Social media is absolutely about being helpful and...

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1 1 3

Is your Brand Unique?

Stumbled upon this article and the issue of uniqueness struck a chord. Many organisations see 'brand' as a visual identity issue. In...

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0 1 0

Spring clean your social media accounts!

The northern hemisphere is thawing out of winter, which means it’s time to give your social media accounts a spring clean! You know what...

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2 1 30

How David Ogilvy got clients - unconventionally

Ogilvy was a true trail blazer and proclaimed as the Father of Advertising. My particular favourite quote of his was:

'The best ideas come...

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0 3 33

Our Customers Don't Use Social Media - So Why Would We?

A firm belief in many companies is their potential customers do not use social media. A conclusion is usually derived from:

1) We don't...

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0 1 2

Why a Comprehensive Content Strategy Includes Podcasting

I didn't believe podcasts could add much value but having read about how easy they are to set up and how the content can be created (e.g....

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0 1 1.7k

Promoted Social Posts Useless In B2B Marketing?

Around half of B2B marketers are using Promoted Posts and Sponsored Adverts on Social Media, but fewer than half rate them effective.  

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1 3 1

Looking for ways to start a conversation on Twitter?

Twitter advanced search to me is completely underrated - granted you can sometimes struggle in terms of being location specific, but...

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0 1 2

B2B Marketeers believe White Paper Downloads lead to 100% Conversion

Generating high quality leads should be a top issue for 100% of marketers not just 59%. Why? If you are constantly looking to support the...

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Why quantity leads to quality (sometimes)

One of the excuses we frequently hear from professional services firms on their lack of blog content is that they are concentrating on...

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0 1 2

Don't shout bad content at a captive audience

The announcement of the EU referendum, combined with the really cold weather has left me with a bit of a problem. The cold weather means...

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Don’t call it social, call it peer-to-peer

After attending a digital marketing meetup last week, I was inspired by something Meagan Neale, Global Head of Engagement Centres...

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1 2 5

Sharapova wins army of PR fans with honest response

Even though most of Maria Sharapova’s sponsors have walked out on her since her admission of inadvertently taking a banned drug, most PR...

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0 1 15

Account-Based Marketing Comes to LinkedIn

You might have noticed Account-Based Marketing (ABM) getting a lot of lip-service recently. ABM is a strategy that targets specific...

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0 1 8

What do you think about 'Key Words'?

There seems to me to be a lot of snake-oil sold around SEO (Search Engine Optimisation).  SEO emails are a bit like the Nigeria scam...

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unknownx500 mmarchin

1 1 24

Coming soon to a billboard near you

The day has finally arrived where tech previously only seen in sci-fi movie The Minority Report has hit our out-of-home advertising...

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4 2 38

Picking the Right LinkedIn Profile Picture

When it comes to your LinkedIn profile picture, you need to remember this is a professional platform and therefore not really for the...

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0 2 7

What do Marketing Automation & Supply Chain Process Automation Have in Common?

Automation is available, and it's happening, in every industry. Those catching up (like healthcare) are now starting to see the real...

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Get Smart - Avoiding the Hype Surrounding Big Data

The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...

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1 1 690

Building your Leadership in the Gym

What role does physicality take in human social status? This takes me back to my own research paper on ‘mate preferences and optimal...

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unknownx500 David Salafia

0 1 10

Google Testing Local Business Cards in Search Results

Google has just started testing the ability for businesses to communicate directly with their customers in branded search results. This...

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2 1 1.4k

Event 101: Five ways to entice delegates to your stand!

Infosecurity Europe is just around the corner and it's time to start thinking about how to pull in the crowds and get people to visit...

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unknownx500 jlcwalker

1 1 68

The Recommendation Revolution (you may like...)

Have you ever sat down to watch Netflix and been slightly concerned by some of the choices that flash up in the “recommended for you...

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0 1 2

Don't Neglect Mobile Search

The decrease in screen size on mobile devices, as opposed to desktop, brings a whole new set of search marketing challenges and even more...

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1 2 11

What can Twitter do for law firms?

Ben Davies at Econsultancy looked at the Twitter accounts of the top 10 UK law firms and found that out of these only two tweeted a reply...

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2 1 6

Small talk not sales spiel

Whilst it may not be possible for everyone to take branded USBs, pens or even branded foldable shopping bags this article gives some very...

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Is your title up to scratch?

Adrian Cordiner at Prozely has created a nifty blog title generator. It might not solve all your title woes, as it errs on the side of...

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1 1 7

6 more people you don't want to meet at a networking event

I wrote a post yesterday entitled 6 types of people you don't want to meet at a networking event and have had a lot of feedback from...

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unknownx500 Tambako the Jaguar

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