PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Interesting article from Gibson Dunn's Charlie Geffen, highlighting the three reasons he believes clients go to law firms: Advice about...

An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...

Here are some useful, very practical, ideas that in-house counsel can quite easily implement to help improve diversity in the legal...

Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly...

Out of the box and off the wall marketing ideas don't just save you money but help you stand out in a busy landscape. Speaking at...

One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...

I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add. The...