The Think Different campaign launch in 1997
An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...
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Explaining thought leadership
Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly...
Tips for improving diversity in the legal profession
Here are some useful, very practical, ideas that in-house counsel can quite easily implement to help improve diversity in the legal...
Write it down and make it happen
One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...
A great example of video content by a law firm - Birketts
I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add....
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