28 August, 2015 Clients go to law firms for three reasons By Passle Interesting article from Gibson Dunn's Charlie Geffen, highlighting the three reasons he believes clients go to law firms: Advice about...
28 August, 2015 The Think Different campaign launch in 1997 By Tom Elgar An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...
11 August, 2015 Why I speak at events and how it helps a content marketing strategy By Passle Out of the box and off the wall marketing ideas don't just save you money but help you stand out in a busy landscape. Speaking at...
06 August, 2015 Write it down and make it happen By Passle One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...
05 August, 2015 A great example of video content by a law firm - Birketts By Passle I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add. The...