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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...
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Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly...
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Here are some useful, very practical, ideas that in-house counsel can quite easily implement to help improve diversity in the legal...
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One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...
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I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add....