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The Think Different campaign launch in 1997

An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...

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Explaining thought leadership

Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly...

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How do you get the most out of your thought leadership articles and convert into actual work?

Thought leadership (like the one you are reading now) can be a great brand building exercise and source of work generation. Considering...

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