An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...

Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly...

Here are some useful, very practical, ideas that in-house counsel can quite easily implement to help improve diversity in the legal...

George Beaton is the most credible and well respected commentator and industry expert on the professional services industry in...

What can you give in return? Can you refer work or make recommendations or help them in some way? Try and connect with people you can...

So, you have chosen the right event for you – good targets, introducers or referrers, at a cool venue, at time that works for you. You...

I watched an excellent webinar last week - all about proving ROI of your content strategy - there were stats, equations, financial...

Thought leadership (like the one you are reading now) can be a great brand building exercise and source of work generation. Considering...

Social proof is an attempt to create influence whereby potential buyers may assume the actions of others, such as testimonials on a...

One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...

It is not just the role, pay, conditions and culture that attracts people to work for an organisation. It is also the environment of the...

I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add....

"Death by PowerPoint" has become a well known phrase synonymous with boring presentations from dull presenters just reading out dot...