8/28/2015 3:11:21 PM Clients go to law firms for three reasons By Passle Interesting article from Gibson Dunn's Charlie Geffen, highlighting the three reasons he believes clients go to law firms: Advice about...
8/28/2015 11:02:09 AM The Think Different campaign launch in 1997 By Tom Elgar An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...
8/11/2015 11:48:23 PM Why I speak at events and how it helps a content marketing strategy By Passle Out of the box and off the wall marketing ideas don't just save you money but help you stand out in a busy landscape. Speaking at...
8/6/2015 4:00:06 PM Write it down and make it happen By Passle One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...
8/5/2015 3:38:06 PM A great example of video content by a law firm - Birketts By Passle I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add. The...