The Think Different campaign launch in 1997
An absolutely brilliant 7 minute video of Steve Job's launch of the new brand campaign "Think Different". He claims, somewhat...
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Explaining thought leadership
Thought leadership is a term that is often used in the world of legal marketing, yet I am often asked by stakeholders to define exactly...
Tips for improving diversity in the legal profession
Here are some useful, very practical, ideas that in-house counsel can quite easily implement to help improve diversity in the legal...
10 key challenges for the major law firms in a rapidly changing market
George Beaton is the most credible and well respected commentator and industry expert on the professional services industry in...
Following up from networking events
What can you give in return? Can you refer work or make recommendations or help them in some way? Try and connect with people you can...
Working the room at networking events
So, you have chosen the right event for you – good targets, introducers or referrers, at a cool venue, at time that works for you. You...
How do you get the most out of your thought leadership articles and convert into actual work?
Thought leadership (like the one you are reading now) can be a great brand building exercise and source of work generation. Considering...
What is social proof and how can your company harness its power?
Social proof is an attempt to create influence whereby potential buyers may assume the actions of others, such as testimonials on a...
Write it down and make it happen
One thing all busy marketers wish for is more time. We might be making a decent dent in our to-do-lists (before a helpful partner tops...
A great example of video content by a law firm - Birketts
I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add....
Death by PowerPoint...for Word!
"Death by PowerPoint" has become a well known phrase synonymous with boring presentations from dull presenters just reading out dot...
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