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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Hinge Marketing’s survey determined that the top 3 reasons that convince clients that someone is an expert are: 1. They come...
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This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain Lewis of...
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This article suggests that clients are not receiving the innovation they want from their law firms. Surprised? No, I didn't think so. ...
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We've said it on this blog many times, when it comes to creating content for your business, you should always give preferential...
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Linkedin is consistently ranked as the favourite social media channel for B2B businesses. However, it can be a confusing website to use,...
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With the rise of procurement professionals at client organisations, advisory firms need to be better equipped to deal with challenges on...
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There's no doubt it's a challenge to carve time out of a busy day to generate insightful and compelling thought leadership. The demands...
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£10,000 for being an inspiring accountant? Sounds a bit too good to be true, but with no entry fees or strings attached, you might as...
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Some businesses are lucky enough to have at least one person in charge of marketing, if not a whole department. How do smaller businesses...
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I first encountered Rachael through her excellent articles over at PACE and couldn't resist asking her a few questions about B2B and...
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We heard this week @ PM Forum London event how to make lasting impact and build one's brand inside your organisation, but how do you go...
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An interesting example of how you can train and encourage your whole team to become brand ambassadors online. Rachel Calderon rewards...
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So here's an interesting first post on a content-sharing tool which is very much a product of the digital era. My experience from...
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Interesting article on performance measurement and the restraints of metrical assessment. We need to be able to measure what we do for...
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Partners who lead client relationship initiatives are being held responsible for getting specialists to work together across...
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It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you stand out...