Expert-to-expert Marketing Blog

Hinge Marketing’s survey determined that the top 3 reasons that convince clients that someone is an expert are:

1. They come...

This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain Lewis of...

Most mid-sized businesses have yet to move towards structured procurement for the provision of professional services but the latest...

This article suggests that clients are not receiving the innovation they want from their law firms. Surprised? No, I didn't think so.

Linkedin is consistently ranked as the favourite social media channel for B2B businesses. However, it can be a confusing website to use,...

We've said it on this blog many times, when it comes to creating content for your business, you should always give preferential...

With the rise of procurement professionals at client organisations, advisory firms need to be better equipped to deal with challenges on...

There's no doubt it's a challenge to carve time out of a busy day to generate insightful and compelling thought leadership. The demands...

£10,000 for being an inspiring accountant? Sounds a bit too good to be true, but with no entry fees or strings attached, you might as...

Some businesses are lucky enough to have at least one person in charge of marketing, if not a whole department. How do smaller businesses...

Law firms are catching up with the way work is managed in other areas of professional services. Many now have formal account management...

I first encountered Rachael through her excellent articles over at PACE and couldn't resist asking her a few questions about B2B and...

Some great ideas for refreshing a stale marketing campaign and pursuing some avenues not already considered in generating brand awareness.

We heard this week @ PM Forum London event how to make lasting impact and build one's brand inside your organisation, but how do you go...

Social media campaigns can provide an opportunity for an organisation to spread its message far and wide. For start-ups and those taking...

An interesting example of how you can train and encourage your whole team to become brand ambassadors online. Rachel Calderon rewards...

A great article on how best to use content marketing such as blogs, thought leadership and newsletters to result in actual work for...

So here's an interesting first post on a content-sharing tool which is very much a product of the digital era. My experience from...

Interesting article on performance measurement and the restraints of metrical assessment. We need to be able to measure what we do for...

Partners who lead client relationship initiatives are being held responsible for getting specialists to work together across...

It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you stand out...

So you’ve spent time writing a blog post, but how do you make sure it then reaches the right audience? Below are a few simple suggestions...

You don’t have to be a novelist to blog, anyone can do it. However, it can be daunting when you’re not used to sharing your thoughts...

According to Joe Pulizzi, the problem isn't the quality of the content marketing produced, it's consistency.

The two main reasons,...

A really interesting piece based on asking lawyers that blog regularly why they blog. Well worth a read but just in case you don't...

Gareth Pezzack the CMO of Eversheds, one of the largest law firms in the UK (and internationally) talks about the importance of their...

This is a great article from Mark Brandon about the need for disruption rather than innovation in the law.

One of the interesting...

Below is a video by Montina Portis showing some of the ways in which lawyers and law firms could use videos to engage with their...

A useful back to basics post by Katie Pollard, to show how accountancy firms could make better use of social media. Most of the advice...

Following on from our survey into lawyers and their social media habits, I decided to find out how UK lawyers and accountants...

Ed Pilkington from Diageo talks about the need for consumers to connect with the story behind their products and cites two differing...

Senlin Zhang has released the results of his survey into professional services and solutions marketing: brand, business development,...

A must-read for any organization on the brink of redesigning its website. Tempting as it is to dash headfirst into it, asking designers...

Here are four great (and free!) Twitter tools you might not have heard of, which can really make a difference to your Twitter...

Great article that highlights that the two most effective forms of professional services marketing are capability and contact marketing.

If you have been using any of the social media channels that use hashtags (such as Twitter, Google +, Instagram, Facebook, …) but aren’t...

However digital we get, nothing quite beats face to face contact. Conferences are an excellent way to ask questions, find out about...

MikMak may still be in Beta phase, but I'll be watching how popular it becomes - it is interesting that watching products adverts could...

The results are not entirely surprising, finding that the emotional response is 25% higher than on static ads.

We're moving towards...

Here's a Passle about .... me talking about Passle on AccountingWeb, with the quote linking back to this Passle.

Has a certain pleasant...