Expert-to-expert Marketing Blog


Two sides of measurement

Interesting article on performance measurement and the restraints of metrical assessment. We need to be able to measure what we do for...

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Learn to own your niche

It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you stand out...

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Storytelling and your back-story

Ed Pilkington from Diageo talks about the need for consumers to connect with the story behind their products and cites two differing...

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