Expert-to-expert Marketing Blog


24 creative marketing ideas for small to midsized business

Some great ideas for refreshing a stale marketing campaign and pursuing some avenues not already considered in generating brand awareness.

4. Try article marketing. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and...…

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Two sides of measurement

Interesting article on performance measurement and the restraints of metrical assessment. We need to be able to measure what we do for...

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Learn to own your niche

It’s a busy market out there, hundreds if not thousands of other firms are jostling for the same clients as you. How do you stand out...

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Storytelling and your back-story

Ed Pilkington from Diageo talks about the need for consumers to connect with the story behind their products and cites two differing...

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