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Content Marketing for Property People?

We do a lot of work with lawyers, accountants and consultants helping them showcase their knowledge online through thought leadership. ...

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unknownx500 j. kunst

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The rise and fall of infographics

We internauts do love declaring the demise of various products, when it’s not Google +, it’s infographics, but, as is often the case, the...

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unknownx500

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Copyright law for snippets

Google Books, which allow users to search millions of books and read a three eighth of a page snippets, has won again in a US court.

We...

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unknownx500

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Understanding conversion rates

At a recent pitch, we were asked if there were any figures to help better understand ROI (Return on Investment). Lots of different...

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unknownx500

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Twitter introduces polls

You can now create two-answer polls on Twitter - these will last 24 hours and do not show up on respondents' feeds unless they retweet them.

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unknownx500 clasesdeperiodismo

0 1 4

Never overstay your welcome during a networking conversation

Some sensible advice from Dorie Clark aimed at networking newbies to help them overcome anxiety and make the most of those opportunities.

At some conferences, you have a clear networking agenda. There’s a list of people you’d like to meet, and it’s frustrating when someone...…

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unknownx500

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Using the "F" in email design

The design of the elements in an email campaign can dramatically alter click-through rates. As can be seen from the image below, we scan...

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2 4 21

Targeting the "Right People" With Your Content

Most B2B businesses are trying to create some sort of content to demonstrate their expertise in the niche that they work in. But what do...

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unknownx500

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The Why, Who, How, When and Where guide to overcoming the barriers to content creation?

I found the discussion linked to below on LinkedIn, it’s about the barriers to creating quality content for your website, some really...

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unknownx500 Alexandre Dulaunoy

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What is the best content for the C-suite?

This was the topic of the day at the extremely plush, and rather fun, Raconteur event at the Ivy Club. Event aside, and it is a great...

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unknownx500

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Malcolm Gladwell's problem with data

I've hugely enjoyed Malcolm Gladwell's books in the past (Tipping point, Blink, What the dog saw...) they make important points with an...

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unknownx500

0 1 3

Linkedin Groups Get a Makeover

Those of us who use Linkedin regularly will have noticed the announcements that groups were going to get a makeover. Linkedin has been...

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4 Key Differences Between B2C and B2B Marketers

The Content Marketing Institute has released today the results of its Content Marketing Survey into the habits of B2C and B2B marketers.

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unknownx500

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.Law domain names now on sale

What is .law?

.law and .abogado are new restricted top-level domains (TLDs).

What makes .law and .abogado unique? .law and .abogado...

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unknownx500

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Free webinar full of Linkedin hacks

Tomorrow (Wednesday 14th October) I will be leading a free webinar titled '3 simple steps to harness the power of Linkedin for your B2B...

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unknownx500

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Do you need a rebrand?

Maybe, maybe not - but if your sales staff are embarrassed by your brand (or website or blog or any external comms) then you really need...

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Passle at the London Law Expo 2015

Passle will be exhibiting at the London Law Expo on 13th October. This is Europe's largest law expo, and it is now sold out.

Our CMO,...

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unknownx500

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Three great B2B Content Marketing statistics

There are some great stats in the attached white paper from IDC, not least that 75% of B2B buyers use social media to research vendors.

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How do people find lawyers in 2015?

LexisNexis interviewed more than 1,500 people who had recently hired a lawyer and found that the top three ways people find clients are:

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unknownx500

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Rise of VC Content Marketing

Marc Andreessen is most famous for his 'tweet-storms'. Why does he do it?

The article below is a fantastic insight into the VC industry...

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unknownx500 joestump

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How to write blog posts for conversions

Great blog by Alex Bashinsky on how to better approach writing blog posts with the aim of converting visitors.

The main takeaways are:

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unknownx500

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Reward Variability in Gamified Systems

Gamification appears to be ever-more prevalent by the day. This, of course, comes as no surprise considering the associated positive...

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unknownx500

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Guerrilla B2B Marketing

Guerrilla marketing is often thought to be just for "out there" consumer brands to differentiate themselves. However, I've seen a couple...

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unknownx500

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