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Posts: 2064
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Content Marketing for Property People?

We do a lot of work with lawyers, accountants and consultants helping them showcase their knowledge online through thought leadership. ...

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The rise and fall of infographics

We internauts do love declaring the demise of various products, when it’s not Google +, it’s infographics, but, as is often the case, the...

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Copyright law for snippets

Google Books, which allow users to search millions of books and read a three eighth of a page snippets, has won again in a US court.

We...

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Twitter introduces polls

You can now create two-answer polls on Twitter - these will last 24 hours and do not show up on respondents' feeds unless they retweet them.

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Never overstay your welcome during a networking conversation

Some sensible advice from Dorie Clark aimed at networking newbies to help them overcome anxiety and make the most of those opportunities.

At some conferences, you have a clear networking agenda. There’s a list of people you’d like to meet, and it’s frustrating when someone...…

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Using the "F" in email design

The design of the elements in an email campaign can dramatically alter click-through rates. As can be seen from the image below, we scan...

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Linkedin Groups Get a Makeover

Those of us who use Linkedin regularly will have noticed the announcements that groups were going to get a makeover. Linkedin has been...

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Free webinar full of Linkedin hacks

Tomorrow (Wednesday 14th October) I will be leading a free webinar titled '3 simple steps to harness the power of Linkedin for your B2B...

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Do you need a rebrand?

Maybe, maybe not - but if your sales staff are embarrassed by your brand (or website or blog or any external comms) then you really need...

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Passle at the London Law Expo 2015

Passle will be exhibiting at the London Law Expo on 13th October. This is Europe's largest law expo, and it is now sold out.

Our CMO,...

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How do people find lawyers in 2015?

LexisNexis interviewed more than 1,500 people who had recently hired a lawyer and found that the top three ways people find clients are:

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How to write blog posts for conversions

Great blog by Alex Bashinsky on how to better approach writing blog posts with the aim of converting visitors.

The main takeaways are:

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Reward Variability in Gamified Systems

Gamification appears to be ever-more prevalent by the day. This, of course, comes as no surprise considering the associated positive...

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Guerrilla B2B Marketing

Guerrilla marketing is often thought to be just for "out there" consumer brands to differentiate themselves. However, I've seen a couple...

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