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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The attached video (starting at 5:06) perfectly summarises the three building blocks of intrinsic motivation: Mastery, Autonomy and...
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The attached image shows search volumes of the top five UK law firms. The really remarkable thing is how increasingly in-step their...
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We do a lot of work with lawyers, accountants and consultants helping them showcase their knowledge online through thought leadership. ...
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Nothing revolutionary here but good reminders – get buy in and support, define a focus and stick to it, make sure you have a strategy...
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It feels far too early to be talking about Christmas but then I do all my Christmas shopping on Christmas Eve.Here are 10 tips for...
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Annie Roberts, Press and Briefing Officer at Lloyds, provides a great insight into the value social media and thought leadership has...
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Instagram is a tool traditionally associated with B2C companies, and with good reason, its format makes it perfect for showing off...
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We internauts do love declaring the demise of various products, when it’s not Google +, it’s infographics, but, as is often the case, the...
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Google Books, which allow users to search millions of books and read a three eighth of a page snippets, has won again in a US court. We...
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You can now create two-answer polls on Twitter - these will last 24 hours and do not show up on respondents' feeds unless they retweet...
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By changing their policy Facebook has increased the value of posting content, through posts, to your personal network. Now anyone can...
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In business it is all too easy to think that your peers are your competitors. But they are not necessarily who your potential customer...
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Some sensible advice from Dorie Clark aimed at networking newbies to help them overcome anxiety and make the most of those opportunities.
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Facebook notes launched in August, which caused a flurry of premature excitement among B2B marketers. It was premature because only a...
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I’ve spent a few weeks trawling through numerous law firm websites, in order to create personalised content marketing reports for firms...
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The design of the elements in an email campaign can dramatically alter click-through rates. As can be seen from the image below, we scan...