Expert-to-expert Marketing Blog

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Copyright law for snippets

Google Books, which allow users to search millions of books and read a three eighth of a page snippets, has won again in a US court.


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Never overstay your welcome during a networking conversation

Some sensible advice from Dorie Clark aimed at networking newbies to help them overcome anxiety and make the most of those opportunities.

At some conferences, you have a clear networking agenda. There’s a list of people you’d like to meet, and it’s frustrating when someone...…

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Using the "F" in email design

The design of the elements in an email campaign can dramatically alter click-through rates. As can be seen from the image below, we scan...

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Do you need a rebrand?

Maybe, maybe not - but if your sales staff are embarrassed by your brand (or website or blog or any external comms) then you really need...

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Reward Variability in Gamified Systems

Gamification appears to be ever-more prevalent by the day. This, of course, comes as no surprise considering the associated positive...

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Guerrilla B2B Marketing

Guerrilla marketing is often thought to be just for "out there" consumer brands to differentiate themselves. However, I've seen a couple...

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