2 0 5

The 3 Secret Ingredients of Intrinsic Motivation

The attached video (starting at 5:06) perfectly summarises the three building blocks of intrinsic motivation: Mastery, Autonomy and Purpose

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Content Marketing for Property People?

We do a lot of work with lawyers, accountants and consultants helping them showcase their knowledge online through thought leadership. ...

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Social Media is Growing in Importance for the Insurance Space

Annie Roberts, Press and Briefing Officer at Lloyds, provides a great insight into the value social media and thought leadership has...

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5 ‘Boring’ Companies that are Rocking Instagram

Instagram is a tool traditionally associated with B2C companies, and with good reason, its format makes it perfect for showing off...

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The rise and fall of infographics

We internauts do love declaring the demise of various products, when it’s not Google +, it’s infographics, but, as is often the case, the...

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Copyright law for snippets

Google Books, which allow users to search millions of books and read a three eighth of a page snippets, has won again in a US court.

We...

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Understanding conversion rates

At a recent pitch, we were asked if there were any figures to help better understand ROI (Return on Investment). Lots of different...

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Twitter introduces polls

You can now create two-answer polls on Twitter - these will last 24 hours and do not show up on respondents' feeds unless they retweet them.

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0 1 18

Time to incorporate Facebook posts into your Content Marketing Strategy?

By changing their policy Facebook has increased the value of posting content, through posts, to your personal network. Now anyone can...

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0 1 4

Never overstay your welcome during a networking conversation

Some sensible advice from Dorie Clark aimed at networking newbies to help them overcome anxiety and make the most of those opportunities.

At some conferences, you have a clear networking agenda. There’s a list of people you’d like to meet, and it’s frustrating when someone...…

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5 Common Content Mistakes Made By Law Firm Websites

I’ve spent a few weeks trawling through numerous law firm websites, in order to create personalised content marketing reports for firms...

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1 1 8

Using the "F" in email design

The design of the elements in an email campaign can dramatically alter click-through rates. As can be seen from the image below, we scan...

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2 4 21

Targeting the "Right People" With Your Content

Most B2B businesses are trying to create some sort of content to demonstrate their expertise in the niche that they work in. But what do...

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2 Crucial Pitfalls of Gamification to Avoid

The below article from TNW has some very valuable advice for those looking to employ gamification. As many of you know, if done right,...

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The Why, Who, How, When and Where guide to overcoming the barriers to content creation?

I found the discussion linked to below on LinkedIn, it’s about the barriers to creating quality content for your website, some really...

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What is the best content for the C-suite?

This was the topic of the day at the extremely plush, and rather fun, Raconteur event at the Ivy Club. Event aside, and it is a great...

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Why I speak at events and how it helps a content marketing strategy

Out of the box and off the wall marketing ideas don't just save you money but help you stand out in a busy landscape.

Speaking at...

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Malcolm Gladwell's problem with data

I've hugely enjoyed Malcolm Gladwell's books in the past (Tipping point, Blink, What the dog saw...) they make important points with an...

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6 things you need to know before you hire a PR firm

Great post by Gini Dietrich on 6 things you should consider before hiring a PR firm. These include being uncomfortable, because '[i]f the...

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Linkedin Groups Get a Makeover

Those of us who use Linkedin regularly will have noticed the announcements that groups were going to get a makeover. Linkedin has been...

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4 Key Differences Between B2C and B2B Marketers

The Content Marketing Institute has released today the results of its Content Marketing Survey into the habits of B2C and B2B marketers.

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Setting SMART goals for your content creators.

SMART goals work well for Hub content creation at Knowledge businesses but you do have to put some structure around your content efforts....

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.Law domain names now on sale

What is .law?

.law and .abogado are new restricted top-level domains (TLDs).

What makes .law and .abogado unique? .law and .abogado...

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Free webinar full of Linkedin hacks

Tomorrow (Wednesday 14th October) I will be leading a free webinar titled '3 simple steps to harness the power of Linkedin for your B2B...

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Do you need a rebrand?

Maybe, maybe not - but if your sales staff are embarrassed by your brand (or website or blog or any external comms) then you really need...

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What can Business Learn from Japan's World Cup Success?

Japanese rugby has improved significantly over the past 4 years and a lot of this has been down to preparation, all units doing their job...

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Passle at the London Law Expo 2015

Passle will be exhibiting at the London Law Expo on 13th October. This is Europe's largest law expo, and it is now sold out.

Our CMO,...

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Three great B2B Content Marketing statistics

There are some great stats in the attached white paper from IDC, not least that 75% of B2B buyers use social media to research vendors.

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How do people find lawyers in 2015?

LexisNexis interviewed more than 1,500 people who had recently hired a lawyer and found that the top three ways people find clients are:

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Rise of VC Content Marketing

Marc Andreessen is most famous for his 'tweet-storms'. Why does he do it?

The article below is a fantastic insight into the VC industry...

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How to write blog posts for conversions

Great blog by Alex Bashinsky on how to better approach writing blog posts with the aim of converting visitors.

The main takeaways are:

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Getting maximum mileage from your blog post

You have (begrudgingly) written your required blog post for the month, submitted it to the company blog page and now it’s time to settle...

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Writing for your audience

One of the most difficult things to get right when running a company blog is how to write for your audience. This is...

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'Often we don’t know what we know': digging for content in the workplace

Great article by Siobhan File on the art of sourcing relevant stories in the workplace to share with the world.

Although this is...

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Reward Variability in Gamified Systems

Gamification appears to be ever-more prevalent by the day. This, of course, comes as no surprise considering the associated positive...

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The Email Newsletter - B2B Marketing's Best Friend

Graham Winfrey from Inc talks about the power of the email newsletter and I could not agree more. The first thing most professionals do...

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Guerrilla B2B Marketing

Guerrilla marketing is often thought to be just for "out there" consumer brands to differentiate themselves. However, I've seen a couple...

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5 types of headlines that work better than you think

The article below summarizes the 5 types of titles you find the most frequently online. They're clickbait titles, but they work, or they...

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