1/27/2020 12:00:00 AM Client retention strategies - how DLA Piper saved tens of millions of dollars by analyzing what their clients really want By James Barclay At a fantastic Marketing Partner Forum session in Miami, I was lucky enough to sit in on New Techniques in Client Journey Mapping...
1/24/2020 12:00:00 AM Lessons in expert reputation management by Hogan Lovells and their results in innovation By Passle In the final session at this year's Annual Marketing Partner Forum a panel of experts provided real examples of their experience with...
1/23/2020 12:00:00 AM Why a commitment culture is best deployed when launching a new legal practice By Passle The esteemed panel of Murray Coffey (Haynes and Boone), Doreen Fiorelli (Becker & Poliakoff), Ashraf Lakhani (Porter Hedges), David...
1/23/2020 12:00:00 AM How law firms are deciding on the tech they buy to support their bespoke martech strategies - a view from The Marketing Partner Forum By James Barclay Here in the sunshine of Miami, I am at The 27th Annual Marketing Partner Forum. Yesterday's session on Designing a Bespoke Martech...