Using content to make the most from digital events
Events - right now mostly digital - are the cornerstone of a marketing calendar. They offer a great opportunity to engage the people that...
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Legal thought leadership behaviour data benchmark - Q4 2020
Thousands of professionals use Passle to create useful content that demystifies the market for their clients.
We've taken a sample of...
Law Firm Marketing: Stress, Pandemic Pressures, Lack of Respect
Law firm marketing and business development staff are stressed-out and the COVID-19 pandemic has only ratcheted up the pressure according...
The 2025 Office: Static, Evolved Or Extinct?
On Tuesday I took the time to join a really interesting webinar hosted by Forsters, one of our clients here at Passle. The...
Less is more: 'likes' aren't everything
If there is one key thing I have learnt after my first week at Passle, it’s that the purpose of creating and sharing content as a...
Authenticity in Times of Sensationalism & Fake News
On 15th November, the 4th series of the acclaimed Netflix show The Crown was released. A few things happened simultaneously thereafter.
The secret sauce of a successful Employee Advocacy programme - PM Forum Session with Yvonne Boateng
This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
Passle expands: Hiring and Onboarding during Lockdown 2.0
This week here at Passle we welcomed two new members to our Client Success team. Katherine Selway and Anneke Smits are both now a week...
The reason to turn yourself from a busy expert into a Recognised Thought-Leader ...
If you are a "fee earner" working in Professional services it is likely that you are an expert in whichever field you specialise in....
Pricing Vs Value- How Can Law Firms Find The Right Mix?
I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs...
Bottlenecks in the marketing funnel
David Skok was on the board of HubSpot, the Marketing Automation company in its early days, so he knows a thing or two about how Sales...
Client Engagement in a Changing World: The Evolution of BD & Marketing
Another week and another excellent virtual event, this time from The Lawyer's Marketing Leadership Summit. What was lost in human...
The Lawyer Marketing Leadership Summit - Finding your firms USP(/Brand)
The Lawyer Marketing Leadership Summit 2020 kicked things off with a panel discussion on how to expand your recognition and establish...
Occam/Ockham's razor
On a couple of occasions this week, I ended up falling down a rabbit hole, rather than stepping back to consider the bigger picture and...
The Lawyer Marketing Leadership Summit- How Should In House General Counsel Be Communicated With?
I had the honour and pleasure of hosting a panel session at The (virtual) Lawyer 'Marketing Leadership Summit 2020'. I was joined...
The IKEA effect - if you build it you value it more - and what that means for selling your services
Yesterday I attended session two of Mo Bunnell's GrowBIG Accelerator program. I was reminded of the strength of selling by building...
Marketers Must Evolve To Incorporate Their Primal Side.
I read Oliver Taylor's first viewpoint in the PM Forums monthly magazine with interest this month as it reiterates a lot of the...
Winning at SEO using structured and dynamic content
23 years ago, three university students, Larry, Sergei & Scott, created a search program to plagiarise content for their assignments.
The 5 levels of B2B purchasing - by Bain
A really interesting piece of research by Bain Consulting - reported by the Harvard Business Review.
The 40 different drivers of action...
Great teams have 3 things in common
I was directed to a recent TED ideas article that listed and elaborated on 3 things that great teams have in common and it really...
Mo Bunnell's GrowBIG® Accelerator - Session one
I just completed 90 minutes of the 'Mo Bunnell' show today. Mo's first GrowBIG® Accelerator session was fantastic. It was his...
How Alvarez & Marsal created a winning thought leadership program
At the annual Legal Marketing Association conference this year we were lucky to hear from Linda Orton, CMO at Alvarez and Marsal, along...
Differentiation vs distinctiveness in professional services brands
Do people purchase from brands & firms because they have strongly held opinions about those brands or do they purchase because that...
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