Using content to make the most from digital events
Events - right now mostly digital - are the cornerstone of a marketing calendar. They offer a great opportunity to engage the people that...
Empower your Experts and Grow your Business - Sales and Marketing Insights
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Events - right now mostly digital - are the cornerstone of a marketing calendar. They offer a great opportunity to engage the people that...
Thousands of professionals use Passle to create useful content that demystifies the market for their clients.
We've taken a sample of...
Law firm marketing and business development staff are stressed-out and the COVID-19 pandemic has only ratcheted up the pressure according...
On Tuesday I took the time to join a really interesting webinar hosted by Forsters, one of our clients here at Passle. The...
If there is one key thing I have learnt after my first week at Passle, it’s that the purpose of creating and sharing content as a...
On 15th November, the 4th series of the acclaimed Netflix show The Crown was released. A few things happened simultaneously thereafter.
This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
This week here at Passle we welcomed two new members to our Client Success team. Katherine Selway and Anneke Smits are both now a week...
If you are a "fee earner" working in Professional services it is likely that you are an expert in whichever field you specialise in....
I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs...
David Skok was on the board of HubSpot, the Marketing Automation company in its early days, so he knows a thing or two about how Sales...
Another week and another excellent virtual event, this time from The Lawyer's Marketing Leadership Summit. What was lost in human...
The Lawyer Marketing Leadership Summit 2020 kicked things off with a panel discussion on how to expand your recognition and establish...
On a couple of occasions this week, I ended up falling down a rabbit hole, rather than stepping back to consider the bigger picture and...
I had the honour and pleasure of hosting a panel session at The (virtual) Lawyer 'Marketing Leadership Summit 2020'. I was joined...
Yesterday I attended session two of Mo Bunnell's GrowBIG Accelerator program. I was reminded of the strength of selling by building...
I read Oliver Taylor's first viewpoint in the PM Forums monthly magazine with interest this month as it reiterates a lot of the...
23 years ago, three university students, Larry, Sergei & Scott, created a search program to plagiarise content for their assignments.
A really interesting piece of research by Bain Consulting - reported by the Harvard Business Review.
The 40 different drivers of action...
I was directed to a recent TED ideas article that listed and elaborated on 3 things that great teams have in common and it really...
I just completed 90 minutes of the 'Mo Bunnell' show today. Mo's first GrowBIG® Accelerator session was fantastic. It was his...
At the annual Legal Marketing Association conference this year we were lucky to hear from Linda Orton, CMO at Alvarez and Marsal, along...
Do people purchase from brands & firms because they have strongly held opinions about those brands or do they purchase because that...
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