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Posts: 2064
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The power of the right words

I came across this video which is rather old yet still powerful. Its purpose it to move people however the message it aims to convey is...

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Brand agencies and law firms

When branding agencies start speaking about law firm brands my heart sinks.  

Yes, we all know a firm's brand has value, and that it is...

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Be the Beating Heart of LinkedIn Pulse

LinkedIn Pulse is the perfect place to showcase your expertise. Why? 

Because Pulse is the place where business meets pleasure. While many...

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Why Leaders Drive Readers

I often read online that the impact of a given piece of content will very much hinge upon the personal authority of the content creator....

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Colour is King - Post it Pink

Recently my colleagues and I have been pitting ourselves against each other in an attempt to have our content be the most “shared” or...

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Just ask them

Measuring marketing performance and understanding success isn't easy, as this article discusses very well, but there is a simple way to...

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Get found on Twitter

Here's a simple tip to get more followers organically:

  1. Go to your Twitter settings (found by clicking your icon in the top right-hand...
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Are you a content marketing curmudgeon?

If so, you might find a kindred spirit in Tim Matthews, a former content marketing curmudgeon. He outlines how he went from skeptical to...

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Lawyers and social media

The most recent American Bar Association Legal Technology Survey Report shows that more lawyers than ever are interacting online.

However,...

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Your brand vs your firm's brand

Creating content online is a great way of building a brand but as this article from Entrepreneur asks, should you build the brand of the...

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How do you create a winning Passle post?

If you’ve been wondering what makes the perfect Passle post, then wonder no longer, I have dived into our archives and come back with a...

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The Age of the Helpful Homepage

What do we want? 

Helpful Homepages!

When do we want them?

Now!

Rather than aiming for the flashiest homepage packed with boxes that appear...

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Best B2B digital marketing campaigns

B2B Marketing has featured 8 B2B companies who have stood out for their winning digital campaigns. Two in particular were impressive:...

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Practice makes perfect

Having a tool where nervous presenters can practice in front of a virtual audience strikes me as a pretty cool piece of technology.

It's...

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#RIPTwitter?

#RIPTwitter was trending this weekend following a Buzzfeed article revealing that the platform was to roll out a Facebook-style algorithm...

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Does Voice Search affect SEO?

While I do completely agree that law firm's should optimise their websites for long-tail searches 'e.g how do I start the divorce...

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Search engines love focused content

Backlinko recently analysed 1 million Google search results to see whether pieces of received wisdom such as 'backlinks work' add up. The...

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