Expert-to-expert Marketing Blog

It's no secret that measurement is fundamental to campaign success, but efficiency levels can take a knock if we get into data overload...

More and more companies are understanding how to really boost engagement at their events through event apps.  iBeacons are the next level...

I’ve been to a lot of events lately, a couple that we have sponsored or exhibited at, but mostly the lower key “networking” style events...

When our users start creating content, one of the first things we tell them is to write posts that will be of value to their readers. 

I came across this video which is rather old yet still powerful. Its purpose it to move people however the message it aims to convey is...

Jules O'Riordan or Judge Jules as most commonly known (including his new clients) is now an associate in the Music Group at Sheridans. 

The most important first impression of any content is the image - the old adage of a picture tells the story of a thousand words is true.  

Highlights:

• Tim Hughes' practical, useful and interesting talk on social selling.
• Fiona Shepherd and Sinead Woodley's entertaining and...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

Fiona Shepherd and...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

'We are tuned to...

The next 15 years will bring their share of industry upheavals. We believe companies that want to be on top in 2030 must study emerging...

The roll-out of Facebook reactions has been coming for a while, but with their official appearance on UK screens yesterday, it got me...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

It's all about...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

Timothy Hughes was...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

'Marketing now is...

Passle is attending B2B Intech today - I'll be liveblogging thoughts and reactions to various talks throughout the day.

I'm currently...

Google have recently introduced two new features to their search results.

1. An extra (4th) paid result 

2. Rich Answers (the...

When branding agencies start speaking about law firm brands my heart sinks.  

Yes, we all know a firm's brand has value, and that it is...

Ritson is a very good speaker and makes some excellent points about social media in particular. Any one arguing for an integrated mind...

I read two surprisingly similar posts today, one by Neil Patel, the co-founder of Crazy Egg and the other by James Barclay, here at Passle. 

We love/hate/love the Guardian newspaper for all the reasons that aren't worth going into here and now. At Berliner Benson we have an...

Google has removed the ads from the right hand side of search results as well as increasing the number of ads at the top of some search...

LinkedIn Pulse is the perfect place to showcase your expertise. Why? 

Because Pulse is the place where business meets pleasure. While many...

The results of a new US report indicate that social media marketing spend makes a below average contribution to a firms performance....

I often read online that the impact of a given piece of content will very much hinge upon the personal authority of the content creator....

Just in case you didn’t already know. Our ruler (also known as Google) places value on high quality content.

The days of link building,...

Recently my colleagues and I have been pitting ourselves against each other in an attempt to have our content be the most “shared” or...

There is a lot of advice about using video content as part of your content marketing mix. I agree but to be honest a lot of what I have...

If you're not familiar with the Hemingway app, then click on through below. Copy and pasting work in progress into the tool will...

Measuring marketing performance and understanding success isn't easy, as this article discusses very well, but there is a simple way to...

Here's a simple tip to get more followers organically:

1. Go to your Twitter settings (found by clicking your icon in the top right-hand...

I just popped out to get some lunch from the local Lebanese restaurant – I particularly fancied a hot wrap filled with kofta and...

Social media is time-consuming. Marketing departments have so many other things going on; finding the time to define and implement a...

If so, you might find a kindred spirit in Tim Matthews, a former content marketing curmudgeon. He outlines how he went from skeptical to...

Take a moment to look at your five most recent blog posts. I mean really look at them. Now that you've written them, published them and...

The video I have added below is a must-watch for marketers, whether in B2B or B2C!

The concept of putting your customer in the boardroom...

During this video Matthew Sweezey provides a clear example of when ROI should be used to measure marketing success. ROI is for focusing...

The most recent American Bar Association Legal Technology Survey Report shows that more lawyers than ever are interacting online.

However,...

With 20 topics and around 100 training videos Google's Digital Garage is an excellent 101 of digital marketing. It is very 'SME', read...

Creating content online is a great way of building a brand but as this article from Entrepreneur asks, should you build the brand of the...

Traveling to work on both the train and tube every morning, taking a quick glance around you will find the majority of people consuming...

As maternity leave is coming to an end and my return to work is creeping closer, I've realised that I have completely forgotten how to do...

This week I spoke with Paul Sullivan of Modedaweb, Digital Marketing Agency and Hubspot Partner, regarding the case for marketing...

If you’ve been wondering what makes the perfect Passle post, then wonder no longer, I have dived into our archives and come back with a...

Spend enough time discussing content marketing with marketers and those three little letters R-O-I will come up a lot! 

It's very...

What do we want? 

Helpful Homepages!

When do we want them?

Now!

Rather than aiming for the flashiest homepage packed with boxes that appear...

When businesses are feeling the pressure to deliver there can be a knee jerk reaction. Sales teams can start kicking Marketing about lead...

B2B Marketing has featured 8 B2B companies who have stood out for their winning digital campaigns. Two in particular were impressive:...

Great post by Paul Sullivan over on LinkedIn. Paul will be chatting to Passle's David Kirk tomorrow about marketing automation. So if you...

As far as brands go in the UK (and possibly the world) they don't come much larger than The Barclay's Premier League. 

Therefore a...

It's nice to know that some of the most successful people in the world also get that feeling of - Oh god what am I doing? When is...

Something everyone wants to do, yet something many people don't understand how to do. Would you be surprised if I told you that only 51%...

Having a tool where nervous presenters can practice in front of a virtual audience strikes me as a pretty cool piece of technology.

It's...

#RIPTwitter was trending this weekend following a Buzzfeed article revealing that the platform was to roll out a Facebook-style algorithm...

While I do completely agree that law firm's should optimise their websites for long-tail searches 'e.g how do I start the divorce...

Last night I saw a presentation by Sean Butcher of Torpedo and it actually taught me something completely new. 

"Not tough, stupid!" I...

Kathy Caprino's recent excellent blog (link below) on how to reach out to a stranger on LinkedIn highlighted one of the biggest mistakes...

We're really excited to be going to the B2B InTech event on the 25th February in London. The Agenda looks like a gold mine for companies...

Measuring the impact of PR has always been a tricky one. Employers and agencies that I've worked with over the years have counted the...

It's a frequently used expression that 'content marketing is a marathon, not a sprint'. But it's very much true and something that should...

Once upon a time a great many businesses woke up to the realisation that content was an important part of the marketing mix – they added...

Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have...

It has been said that 2016 could well be the year of content as more and more companies realise this is a great way to reach out to...

Backlinko recently analysed 1 million Google search results to see whether pieces of received wisdom such as 'backlinks work' add up. The...

There have been rumours for some time that Facebook was going to introduce a 'dislike' button. Once you scratched below those headlines...

If you pick 10 professional services firms at random and go to the “about us” section of their websites odds are you will find at least...

Chris Brogan's view is that the "junk" content available online will start to fall away during this year. I do hope he's right, it really...

Since December I have met and talked with a lot of recruiters and head hunters.  I hear the same message again and again - 'It's no...

Adding to my series of mild rants about 'it's not about you', this great article from Moz puts things into perspective for the SEO-minded.