I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS". This is a...
When you are asked by an event organiser to speak, their decision is made as there is a perceived opportunity to have you (the expert)...
Law firms aren’t usually associated with successful YouTube channels. Pouring through the UK’s top 200 firms, it’s easy to understand...
The legal industry is entering a period of rapid transformation, affected by technology development, client demands and their greater...
Choosing a Christmas present for my Dad can be hard. I always struggle. It's not that he has a everything - he just doesn't want much...
I was reading a couple of articles this morning about Account Based Marketing and was taken with the article below by Mark Amtower which...
One of the perks of my job is I get to go to lots of events and meet tons of interesting people, see demos of the latest products and...
The solution to this F.E.A.R is personality, say Rooster Punk. Certainly, one of the big reasons that B2B marketers like to get their...
I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again. Great marketing isn't...
To keep me up to date on professional services marketing strategy and tactics I have a Google alert for the term "account-based...
Tom Libretto of Pegasystems talks below about the effects of GDPR and how it represents both a burden and an opportunity. Specifically,...
The article below by Stephen Wellman at Gartner landed in my inbox this morning just as I was getting on a call with a technology...
There is a rather nice infographic in the attached article that shows the revenue split for Apple, Alphabet, Microsoft, Amazon, and...
Really great video with Adam Gray of Digital Leadership Associates here which sums up very nicely some of the conversations I have been...
I hear this a lot: ‘we have gone with employee advocacy product X and we're now trying to get these busy people to actually use it’. So...
