Expert-to-expert Marketing Blog

I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...

Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS".

This is a...

When you are asked by an event organiser to speak, their decision is made as there is a perceived opportunity to have you (the expert)...

Law firms aren’t usually associated with successful YouTube channels. Pouring through the UK’s top 200 firms, it’s easy to understand...

The legal industry is entering a period of rapid transformation, affected by technology development, client demands and their greater...

Choosing a Christmas present for my Dad can be hard.  I always struggle.  It's not that he has a everything - he just doesn't...

I was reading a couple of articles this morning about Account Based Marketing and was taken with the article below by Mark Amtower which...

One of the perks of my job is I get to go to lots of events and meet tons of interesting people, see demos of the latest products and...

The solution to this F.E.A.R is personality, say Rooster Punk. 

Certainly, one of the big reasons that B2B marketers like to get...

I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.

Great marketing isn't...

Everyone loves a bit of Return On Investment. Proven results, a nice list of ingredients in, and a lovely cake out! Life (and sales) is...

To keep me up to date on professional services marketing strategy and tactics I have a Google alert for the term "account-based...

Tom Libretto of Pegasystems talks below about the effects of GDPR and how it represents both a burden and an opportunity. Specifically,...

The article below by Stephen Wellman at Gartner landed in my inbox this morning just as I was getting on a call with a technology...

There is a rather nice infographic in the attached article that shows the revenue split for Apple, Alphabet, Microsoft, Amazon, and...

Really great video with Adam Gray of Digital Leadership Associates here which sums up very nicely some of the conversations I have been...

Who doesn't love a GIF? They're great for punctuating your witty words on social media, illustrating your argument and showing off your...

I hear this a lot: ‘we have gone with employee advocacy product X and we're now trying to get these busy people to actually use it’. 

I attended a rather brilliant event last night, hosted by one of our clients, everis. The theme of the event was "Attitude" and it was...

In this informal series, I like to ask content marketing leaders 5 questions about their background, pet peeves, and strategies! This...

Michael Avis is on stage as I type at the B2B Conference "Account Based Everything" and talking us through the Oracle journey into ABM...

The point was raised earlier that ABM has a danger of moving marketing away from personal communication and just focusing on a company.

As...

The Quote below comes from Richard Morley.  The reason I mention it is because I am at the "Account Based Everything" B2B event...

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  

Here are my favourite highlights:

The 6 

I am currently sitting in the conference hall at an event called ‘Account-Based Everything’. On stage just a moment ago was Andrea...

The B2B Marketing event "Account Based Eveything" has just kicked off in London this morning.  One of the first slides of the day...

You may have seen my post a few weeks ago saying that Twitter was trialling an extension to the number of characters you can use in a...

Philip Calvert reminded me of the post below which I wrote around this time last year in which I listed the things I'd like to see less...

I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...

As with most things if you try to do something without a plan you fail.  

When it comes to content creation it is just the same. I...

This is a companion piece to my blog post 5 things I've learned from working at Passle. Here are 5 quick techniques marketers can learn...

Passle was the first place I worked at after overhauling my career from academia – and it’s been a fantastic experience for nearly three...

"People buy from people, not companies"

A horrendously overused statement, but conversations I've had in recent weeks have massively...

In business-to-consumer product marketing, there has been a concerted move toward brand backstories (usually involving a founder and...

Every day seems to produce a new dating term! From ghosting to kittenfishing, there are new and strange ways of describing the rather...