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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...
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Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS".This is a...
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When you are asked by an event organiser to speak, their decision is made as there is a perceived opportunity to have you (the expert)...
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Law firms aren’t usually associated with successful YouTube channels. Pouring through the UK’s top 200 firms, it’s easy to understand...
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The legal industry is entering a period of rapid transformation, affected by technology development, client demands and their greater...
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Choosing a Christmas present for my Dad can be hard.  I always struggle.  It's not that he has a everything - he just doesn't want much...
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I was reading a couple of articles this morning about Account Based Marketing and was taken with the article below by Mark Amtower which...
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One of the perks of my job is I get to go to lots of events and meet tons of interesting people, see demos of the latest products and...
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The solution to this F.E.A.R is personality, say Rooster Punk. Certainly, one of the big reasons that B2B marketers like to get their...
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I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.Great marketing isn't...
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To keep me up to date on professional services marketing strategy and tactics I have a Google alert for the term "account-based...
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Tom Libretto of Pegasystems talks below about the effects of GDPR and how it represents both a burden and an opportunity. Specifically,...
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The article below by Stephen Wellman at Gartner landed in my inbox this morning just as I was getting on a call with a technology...
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There is a rather nice infographic in the attached article that shows the revenue split for Apple, Alphabet, Microsoft, Amazon, and...
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Really great video with Adam Gray of Digital Leadership Associates here which sums up very nicely some of the conversations I have been...
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Who doesn't love a GIF? They're great for punctuating your witty words on social media, illustrating your argument and showing off your...