1 0 0

It was not the pen I bought - it was the story

Choosing a Christmas present for my Dad can be hard.  I always struggle.  It's not that he has a everything - he just doesn't...

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unknownx500

2 0 3

The point of content in ABM

I was reading a couple of articles this morning about Account Based Marketing and was taken with the article below by Mark Amtower which...

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unknownx500

1 0 19

How NOT to do a keynote

One of the perks of my job is I get to go to lots of events and meet tons of interesting people, see demos of the latest products and...

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0 0 24

The Essential Parts of a Successful Marketing Strategy: The 4Rs by Leor Franks of FTI Consulting

I have a Google alert for the term "account-based marketing" and was recently sent across this interview with Leor Franks, Managing...

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unknownx500 Mukumbura

2 0 3

Sales vs Marketing: Must it be a Fight?

I wrote about how Passle was its own case study back in March of this year but I think it's worth sharing again.

Great marketing isn't...

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2 0 14

One event attended + one blog post = 3 new clients...

Everyone loves a bit of Return On Investment. Proven results, a nice list of ingredients in, and a lovely cake out! Life (and sales) is...

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unknownx500

0 0 14

The GDPR opportunity to reset relationships

Tom Libretto of Pegasystems talks below about the effects of GDPR and how it represents both a burden and an opportunity. Specifically,...

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unknownx500

0 0 10

How the Big 5 tech companies make their billions

There is a rather nice infographic in the attached article that shows the revenue split for Apple, Alphabet, Microsoft, Amazon, and...

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unknownx500

2 1 36

Swap the words 'prospecting' and 'selling' for 'marketing' - This is where social fits into your sales strategy

Really great video with Adam Gray of Digital Leadership Associates here which sums up very nicely some of the conversations I have been...

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unknownx500

2 1 54

How to create your own GIFs without too much faff

Who doesn't love a GIF? They're great for punctuating your witty words on social media, illustrating your argument and showing off your...

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unknownx500

0 1 21

How To Make Your Employee Advocacy Platform Work; My Views And The Research.

I hear this a lot: ‘we have gone with employee advocacy product X and we're now trying to get these busy people to actually use it’. 

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0 0 17

Cirque du Soleil in B2B Marketing

I attended a rather brilliant event last night, hosted by one of our clients, everis. The theme of the event was "Attitude" and it was...

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unknownx500

0 1 7

Browne Jacobson - A Law Firm Engaged in ABM

The Quote below comes from Richard Morley.  The reason I mention it is because I am at the "Account Based Everything" B2B event...

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unknownx500

0 2 32

One-to-One Marketing - The Future of B2B

The B2B Marketing event "Account Based Eveything" has just kicked off in London this morning.  One of the first slides of the day...

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unknownx500

3 1 12

5 things I’ve learned from working at Passle

Passle was the first place I worked at after overhauling my career from academia – and it’s been a fantastic experience for nearly three...

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unknownx500

2 0 15

A goal without a plan is a just a wish....

As with most things if you try to do something without a plan you fail.  

When it comes to content creation it is just the same. I...

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unknownx500

0 0 10

The place for human stories in B2B marketing

In business-to-consumer product marketing, there has been a concerted move toward brand backstories (usually involving a founder and...

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unknownx500

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