Expert-to-expert Marketing Blog

The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...

Content calendars, marketing personas, media types, SEO keywords (if you must)... it's all there in a pretty document to fill out.

How valuable is your online following? A question we often get asked. 

Well, it seems Venture Capitalists value networks using different...

Shot unsuccessfully crowdfunded last year to become a new social media platform based around virtual reality. They've designed a camera...

Working for a business that is very socially active across Linkedin, Twitter, Facebook etc we focus a lot of time in engaging candidates...

The latest change to the Trending Topics feed on Facebook shows the importance the social media giant places on mentions and shares over...

Twitter is now making it possible for users to send direct messages from any website. The platform is already being used very...

If the Ryan Lochte saga has taught us anything about personal branding - it's that with one fell swoop, your reputation can be destroyed.

In just about every sector, B2B businesses try and spout the same old cliches about how they are different from their clients:

• We are...

My colleague James wrote an interesting post regarding entities posting about the Olympics and the US Olympic Committee. The original...

A really valuable reminder that sometimes it is important to stop and take stock of your current situation. This is easily reflected...

Shaun Pulfrey, the Grimsby-born hairdresser and inventor, introduced his revolutionary new hairbrush -the Tangle Teezer - to the business...

This is a conundrum we often run into when getting subject matter experts to regularly share their insights online. There is often an...

Pinterest has just launched Promoted Videos in a move towards their vision of being the 'Google for discovery'.   It will be interesting...

Here is a webinar with 7 strategies you can use to improve your Twitter account! 

To summarize, they are:

1. Interact
2. Schedule
3. Hashtags
4.  Lists

Below is Passle's second vlog - we're aiming to do these monthly with a new Passle face each time, introducing you to what's new here!

The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...

Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...

If the government's Brexit plans appear at first sight to be a three-ministried omni-shambles then a second glance will not help.

Against...

Passle is hosting an exciting event called the B2B Content Marketing Toolkit 2016 on Thursday 13th October at WeWork Moorgate, 6.30pm....

Most of us are short of time but are always keen to know if we are missing a trick or two when it comes to our marketing strategy.  This...

'Know your customer' is a well-known mantra in sales and marketing - as is 'know your competition'.  

Whilst this article looks at how we...

Many a B2B blogger has asked themselves: "What on earth do I write about next?" It can kill your creativity when you feel like you've...

Ben Hammersley wrote a good post yesterday (below) about the importance of sharing, he used the analogy of a tree falling in the woods....

I've read several stats on the power of video in B2B campaigns. Forbes say 75% of all executives use B2B in the buying cycle (and then...

A very insightful piece from CIO here, which argues that one of the principal factors for the mismatch between content marketing goals...

It is easy to place the lion's share of our content marketing efforts on creation - planning, writing synopses, drafting, editing,...

You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business...

Being a 'thought leader' seems to be top of the wish list for many individuals and firms alike but there is more to it than just writing...

Yes, this is yet another thought piece on the phenomenon of Pokémon GO. I’ve been an avid player these last few weeks, using it as an...

"Half of the money I spend on advertising is wasted....." blah blah blah. That's over 120 years out of date. All of your marketing can...

One of the core strategies to get a high ranking on Google and Bing is to get inbound links from other sites. 

This is nice little primer...

I had heard that the organisers of the Olympics are control freaks but this is extreme.  With a heavy-handed legal letter the US Olympic...

I admit, I've always had an instinctively negative reaction to pop ups asking for your email address. They're often badly designed,...

Getting the experts in any business to create content can be an arduous process, as unless their expertise is content creation, it is...

This article actually covers a piece of research we did here at Passle and talks about accountants being baffled with social media. ...