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Content as Soft Power: the Olympics

The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...

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An Excellent Content Marketing checklist

Content calendars, marketing personas, media types, SEO keywords (if you must)... it's all there in a pretty document to fill out.

Content is so critical because people care about their own problems much more than they care about your products. When you capture your...…

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How to maximise the value of your community

How valuable is your online following? A question we often get asked. 

Well, it seems Venture Capitalists value networks using different...

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Is your personal brand harming your business?

If the Ryan Lochte saga has taught us anything about personal branding - it's that with one fell swoop, your reputation can be destroyed.

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Tangle free Rapunzel brush rejected by moguls of Dragons’ Den now selling for £200 million

Shaun Pulfrey, the Grimsby-born hairdresser and inventor, introduced his revolutionary new hairbrush -the Tangle Teezer - to the business...

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unknownx500 Jennie Park Photography

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My Job is too "Boring" to write Content

This is a conundrum we often run into when getting subject matter experts to regularly share their insights online. There is often an...

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Pinterest to come alive with video

Pinterest has just launched Promoted Videos in a move towards their vision of being the 'Google for discovery'.   It will be interesting...

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7 Twitter Strategies You Can Action Now

Here is a webinar with 7 strategies you can use to improve your Twitter account! 

To summarize, they are:

  1. Interact
  2. Schedule
  3. Hashtags
  4.  Lists
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PASSLE | NEW FEATURES VLOG #002

Below is Passle's second vlog - we're aiming to do these monthly with a new Passle face each time, introducing you to what's new here!

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Geography and Quality vs Volume of Reach

The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...

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Social Media Week London #SMWLDN

Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...

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The B2B Content Marketing Toolkit 2016

Passle is hosting an exciting event called the B2B Content Marketing Toolkit 2016 on Thursday 13th October at WeWork Moorgate, 6.30pm....

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Are Your Competitors Upstaging You On Social Media? Here's What To Do

'Know your customer' is a well-known mantra in sales and marketing - as is 'know your competition'.  

Whilst this article looks at how we...

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unknownx500 mkhmarketing

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If a Tree Falls in the Woods

A very insightful piece from CIO here, which argues that one of the principal factors for the mismatch between content marketing goals...

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unknownx500

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Instagram Stories vs Snapchat Stories

You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business...

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Link Building Tactics to help your Google rankings

One of the core strategies to get a high ranking on Google and Bing is to get inbound links from other sites. 

This is nice little primer...

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To pop up or not to pop up?

I admit, I've always had an instinctively negative reaction to pop ups asking for your email address. They're often badly designed,...

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How to WIN Using Social Media

This article actually covers a piece of research we did here at Passle and talks about accountants being baffled with social media. ...

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unknownx500 Jason A. Howie

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