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8 content marketing mistakes

Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...

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GDPR Book Recommendation

"So many books, so little time" said Frank Zappa. 

And he was right. Especially with the dreaded Regulation becoming enforceable in...

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Sales is a Team Sport

Getting your wider team, and your customers on-side is one of the key skills in complex B2B sales. No single person should attempt to...

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Marketing metrics - what matters?

It is easy, but not always helpful, to think of marketing metrics in terms of volume. How many views, interactions and goal completions...

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