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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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In my soul, I think I will always be 28 years old.  Unfortunately, that is not even close to being true.  I was chatting with a teacher...
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Expert to Expert marketing makes so much sense. As a concept, it is so simple and in practice, it is so effective. It isn't so easy to...
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In their report on 'Selling to the Modern B2B Buyer', Salesforce credit the rise of the "consensus sale" - wherein reps have to engage...
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For a long time, one of the cornerstones of funnel-based content marketing has been the “Call to Action” or CTA. The idea behind the CTA...
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In the world of B2B sales methodologies there seem to be two schools of thought. Functional: Sales is a science, driven by numbers and...
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As a technology provider it is important that we create a lasting relationship with our clients. This should be a key part of any...
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As a SAAS platform grows and features get added, so does the infrastructure on which it is built. As everything gradually gets more and...
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Marketing and sales teams in an enterprise B2B space must do three things well.Establish a relevant and compelling value...
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Most sales and marketeers have heard the following statement in some form or other: “57% of the purchase decision is complete before a...
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A third of Britons plan to exercise the right to be forgotten after GDPR. However, as Chris Combemale, CEO of the DMA says below, the...
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Marketing and sales teams spend a phenomenal amount of money on traditional business development channels such as paid advertising,...
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Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...
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Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...
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I attended an event yesterday morning at the offices of the law firm CMS in London entitled "2018 Technology Predictions" which was...
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I was fortunate to be at the England v Wales rugby game on the weekend with DellEMC. Observing and hearing Matt Symons (Wasps second row)...
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I was part of a discussion recently about how best to influence people within a company, how a leadership team can best communicate with...