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6 Reasons to Hire Rugby Players

I’ve read quite a few articles on the topic of career transition recently, and one that I found quite inspiring, albeit discussing...

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unknownx500

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Zeroing on the Customer Decision Journey

Most sales and marketeers have heard the following statement in some form or other: “57% of the purchase decision is complete before...

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unknownx500

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Content - an under-priced selling tool

Marketing and sales teams spend a phenomenal amount of money on traditional business development channels such as paid advertising,...

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unknownx500

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How to 'Win' at your 2018 Account Planning - A Lesson on Strategy from Alastair Campbell

Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...

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unknownx500 University of Salford

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8 content marketing mistakes

Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...

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GDPR and tracking technologies - the way the cookies crumble

A significant proportion of our clientbase have invested in technologies that track and identify their audience through the use of...

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Using public content for internal communications

I was part of a discussion recently about how best to influence people within a company, how a leadership team can best communicate with...

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unknownx500

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Why equipping pre-sales is key to winning sales

From the years I worked at Symantec, the support of pre-sales and technical sales functions played a critical role to my success in...

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unknownx500

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Personal branding - no one likes a showoff

This morning I saw this graphic from Gartners (thanks, Tim Hughes).  'Buyers spend more time buying through digital channels than...

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unknownx500

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Modern Day Lead Generation In The Age Of Inbound Marketing

Reading this post by Business 2 Community about the death of traditional lead generation brought back fond (ish) memories of when I was...

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unknownx500

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GDPR Book Recommendation

"So many books, so little time" said Frank Zappa. 

And he was right. Especially with the dreaded Regulation becoming enforceable in...

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unknownx500

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Engaging your stakeholders through education

I've spoken to a lot of large enterprises in recent months that put education at the centre-point of their communications. 

This...

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unknownx500

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Marketing metrics - what matters?

It is easy, but not always helpful, to think of marketing metrics in terms of volume. How many views, interactions and goal completions...

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unknownx500

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How To Change The Global Perception of a B2B Brand

From talking to various B2B organisations it appears that there is a challenge to change their brand perception in the market. Whether...

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unknownx500

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Sales is a Team Sport

Getting your wider team, and your customers on-side is one of the key skills in complex B2B sales. No single person should attempt to...

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unknownx500

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Do You Have a Sales Process Built to Sell in 2018

I have read so many articles on the Sales Process. It amazes me how many of these articles continue to profess the same tactics used 15...

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unknownx500

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