Expert-to-expert Marketing Blog

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Security and the Passle platform

As a SAAS platform grows and features get added, so does the infrastructure on which it is built. As everything gradually gets more and...

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8 content marketing mistakes

Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...

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Zeroing on the Customer Decision Journey

Most sales and marketeers have heard the following statement in some form or other: “57% of the purchase decision is complete before...

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Content - an under-priced selling tool

Marketing and sales teams spend a phenomenal amount of money on traditional business development channels such as paid advertising,...

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GDPR Book Recommendation

"So many books, so little time" said Frank Zappa. 

And he was right. Especially with the dreaded Regulation becoming enforceable in...

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Sales is a Team Sport

Getting your wider team, and your customers on-side is one of the key skills in complex B2B sales. No single person should attempt to...

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