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What Social Selling Is and Isn't [Infographic]

Alex Low from Digital Leadership Associates has put together this great infographic on social selling.  What it is and what it...

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#Hashtagspiration: where to find it?

This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...

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GDPR: three vantage points, one goal

This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...

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What do you want to be known for?

We have been increasingly talking about expert-to-expert (e2e) communications.  The premise of which entails one subject-matter...

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Dimension Data CMO, Ruth Rowan and the Content Cross-Hairs

Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...

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Expert-to-Expert Marketing: 3 Reasons Why You Need More Than Digital Marketing [Infographic]

It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...

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How to demonstrate Subject Matter Expertise

I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...

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You do not have to like Twitter to make use of it

I don't much like Twitter.  This will not surprise my clients - I often tell them this just after saying they should use it to share...

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AI isn't here to steal any content marketing jobs

A reassuring article from Marketing Tech which argues that the rising role of AI in content marketing is a positive thing. The main...

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How to Influence People with Military Grade Intelligence

Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering...

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"Saving the World from Bad LinkedIn Profiles"

Are you spending enough time on your LinkedIn headline? All too often it's simply used to share your current job title - but as we all...

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0 1 25

Hiring your next salesperson: The key questions to ask & things to look out for during the interview process.

Some lovely insight this morning from Wendy Harris (Dropbox), Jane Oremosu (Thomson Reuters) and Toni Redman (Adobe) and a wonderfully...

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1 1 4

Timeliness and relevance are the keys to Expert-to-Expert communication: Here's how to do it.

According to the recent Edelman / LinkedIn report on Thought Leadership, 84% of Business Decision-Makers value content forwarded to them...

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So you want to be original? Here’s how

A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...

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6 1 97

Cialdini's 6 principles of influence: Liking

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...

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The Invisible Buyer - 60% of the buyer journey is complete before you ever know about it.

Having heard every 'expert' under the sun harp on about how the buyer journey has changed etc., I still had never experienced my 'penny...

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2 2 23

Is your content too clever?

I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...

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