Expert-to-expert Marketing Blog

Alex Low from Digital Leadership Associates has put together this great infographic on social selling.  What it is and what it...

This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...

This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...

Twitter have just announced that it is trialling longer character limits to help Users - increasing the number of characters you can use...

A good 3 minute read below from Forbes if you get a chance and want to understand more about the advantages of Account Based Marketing...

We have been increasingly talking about expert-to-expert (e2e) communications.  The premise of which entails one subject-matter...

The article by Kyle Wong provides a great analysis of how the fitness vertical is successfully growing so quickly. A lot of their...

Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...

Another fantastic panel discussion at the SalesHacker conference 2017, this time involving 3 sales leaders in the IT Services/Software...

I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...

It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...

Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...

I don't much like Twitter.  This will not surprise my clients - I often tell them this just after saying they should use it to share...

This past week saw the release of the eagerly awaited iPhone X and a complete media frenzy over what is, on the face of it, an incredibly...

A reassuring article from Marketing Tech which argues that the rising role of AI in content marketing is a positive thing. The main...

Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering...

Are you spending enough time on your LinkedIn headline? All too often it's simply used to share your current job title - but as we all...

As an individual working in a growing business, I am always looking for the most efficient ways to generate high quality leads. 

It is...

I have spent the day at Sales Hacker 2017 in London. It was a very insightful event involving hearing sales leaders sharing their...

I am currently sitting in the conference hall at the Sales Hacker London 2017 watching a panel discussion chaired by Roelof Hengst...

Some lovely insight this morning from Wendy Harris (Dropbox), Jane Oremosu (Thomson Reuters) and Toni Redman (Adobe) and a wonderfully...

Reading the below article in Forbes prompted me to reflect on a conversation I had last week with my colleague Adam Elgar.

Adam was making...

Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...

According to the recent Edelman / LinkedIn report on Thought Leadership, 84% of Business Decision-Makers value content forwarded to them...

If you've spent any time at all on LinkedIn recently, you'll have noticed a wide adoption of its latest feature: video. You can now...

A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...

We recently had Dan and Kyle (of the Applied Influence Group) run some workshops at our offices. I really did take a lot from these...

Having heard every 'expert' under the sun harp on about how the buyer journey has changed etc., I still had never experienced my 'penny...

I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...

Account-Based Marketing is, at it's core, a reaction of marketers to the increasing ineffectiveness of broader-brushed marketing...