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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Alex Low from Digital Leadership Associates has put together this great infographic on social selling.  What it is and what it isn't....
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This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...
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This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...
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Twitter have just announced that it is trialling longer character limits to help Users - increasing the number of characters you can use...
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A good 3 minute read below from Forbes if you get a chance and want to understand more about the advantages of Account Based Marketing...
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We have been increasingly talking about expert-to-expert (e2e) communications.  The premise of which entails one subject-matter expert...
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The article by Kyle Wong provides a great analysis of how the fitness vertical is successfully growing so quickly. A lot of their...
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Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...
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It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...
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I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...
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Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...
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Another fantastic panel discussion at the SalesHacker conference 2017, this time involving 3 sales leaders in the IT Services/Software...
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This past week saw the release of the eagerly awaited iPhone X and a complete media frenzy over what is, on the face of it, an incredibly...
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I don't much like Twitter.  This will not surprise my clients - I often tell them this just after saying they should use it to share...
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A reassuring article from Marketing Tech which argues that the rising role of AI in content marketing is a positive thing. The main...
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Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering...