PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Alex Low from Digital Leadership Associates has put together this great infographic on social selling.  What it is and what it isn't....

This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...

This morning I had the pleasure to attend a presentation and panel discussion organized by Moore Blatch and Carswell Gould on the topic...

Twitter have just announced that it is trialling longer character limits to help Users - increasing the number of characters you can use...

A good 3 minute read below from Forbes if you get a chance and want to understand more about the advantages of Account Based Marketing...

We have been increasingly talking about expert-to-expert (e2e) communications.  The premise of which entails one subject-matter expert...

The article by Kyle Wong provides a great analysis of how the fitness vertical is successfully growing so quickly. A lot of their...

Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...

It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...

I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...

Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...

Another fantastic panel discussion at the SalesHacker conference 2017, this time involving 3 sales leaders in the IT Services/Software...

This past week saw the release of the eagerly awaited iPhone X and a complete media frenzy over what is, on the face of it, an incredibly...

I don't much like Twitter.  This will not surprise my clients - I often tell them this just after saying they should use it to share...

A reassuring article from Marketing Tech which argues that the rising role of AI in content marketing is a positive thing. The main...

Next in Passle's event calendar is this fantastic event featuring Dan Connors from Applied Influence Group (AIG), who will be delivering...