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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Inside our heads we all have both a rational decision maker and an instant gratification monkey - says Tim Urban in the excellent Ted...
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Two or three years back I went to a B2B event on Innovation. Much of the chat was around 'ideation' - I am still unclear if this is...
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"Blogging sucks," is a phrase which you will hear our wonderful James Barclay say on a daily basis. It really does - it's hard to sit...
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This video is a must watch. In the wake of the Cambridge Analytica scandal, eyes are well and truly set on the 25th of May and the...
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We all agree that content needs to exhibit key attributes to be effective. Edelman and LinkedIn found the following attributes to be most...
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Today and tomorrow, the Passle team will be exhibiting at the Marketing Technology Expo 2018. It looks to be one of the first really big...
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With only a few days to go until one of the biggest sales and marketing event in Europe, I have only just started to wrap my head around...
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We are quite an active bunch here at Passle, none of us are superstar athletes but it's fair to say that keeping fit and healthy is...
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Here are five simple things to do to start generating new business through LinkedIn. These are things we do ourselves here at Passle and...
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When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...
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As social bots become more widespread and AI is driving ever more "personalised" but actually impersonal communication, our desire to...
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Account Based Marketing is a strategy which needs the collaboration of both sales and marketing. It is becoming widely adopted (87% say...
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I have never been diagnosed with a syndrome and when a trusted colleague of mine decided to diagnose me with imposter syndrome, I was...
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We've all had that awkward moment when you find yourself cornered by a salesperson and realise you're going to need to justify not buying...
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We work closely with the Professional Services Marketing Group (PSMG) here at Passle, which affords us the opportunity to attend some...
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Jane Walker, the up-turned McDonalds sign and Mrs Monopoly have had their 24 hours in the limelight. But as the glitter, pink packaging...