Expert-to-expert Marketing Blog

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Silos and the Waitrose counter

Two or three years back I went to a B2B event on Innovation. Much of the chat was around 'ideation' - I am still unclear if this is...

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How to win more RFPs

The number of enterprise sales opportunities including an RFP or 'tender' process in their buying process is becoming more frequent....

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How to get experts to write content

In every organisation, there are those people in our organisations who know their field inside and out. Knowledgeable, experienced...

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The Trusted Source

Today I'm at the #EdgeRecruit event in London. On stage a moment ago was Passle's Tom Elgar, speaking about the Expert-to-Expert theory...

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56% of all email is opened on mobile

Around 30% of email is opened on webmail and 20% on desktop says the report.

The problem is, of course, that most email campaigns are...

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