Mar 26, 2018 Procrastination - How do you beat the instant gratification monkey? By James Barclay Inside our heads we all have both a rational decision maker and an instant gratification monkey - says Tim Urban in the excellent Ted...
Mar 26, 2018 Silos and the Waitrose counter By Tom Elgar Two or three years back I went to a B2B event on Innovation. Much of the chat was around 'ideation' - I am still unclear if this is...
Mar 26, 2018 Getting back on the horse: Why writing content is REALLY hard and how to make it a part of your routine By Eugene McCormick "Blogging sucks," is a phrase which you will hear our wonderful James Barclay say on a daily basis. It really does - it's hard to sit...
Mar 23, 2018 GDPR explained by Steve Jobs - before GDPR was a thing By Freddy Dobinson This video is a must watch. In the wake of the Cambridge Analytica scandal, eyes are well and truly set on the 25th of May and the...
Mar 22, 2018 How Content Can Industrialise Your Sales Process and Setup Value-Based Selling By Passle We all agree that content needs to exhibit key attributes to be effective. Edelman and LinkedIn found the following attributes to be most...
Mar 21, 2018 The MTEX show - looks to be worth a trip By Tom Elgar Today and tomorrow, the Passle team will be exhibiting at the Marketing Technology Expo 2018. It looks to be one of the first really big...
Mar 19, 2018 The latest marketing and sales technology #marketingexpo18 By Passle With only a few days to go until one of the biggest sales and marketing event in Europe, I have only just started to wrap my head around...
Mar 19, 2018 Passle FIT - Networking, exercise and rethinking corporate events By Eugene McCormick We are quite an active bunch here at Passle, none of us are superstar athletes but it's fair to say that keeping fit and healthy is...
Mar 19, 2018 5 Simple Tips to Start Winning Business on LinkedIn By Connor Kinnear Here are five simple things to do to start generating new business through LinkedIn. These are things we do ourselves here at Passle and...
Mar 19, 2018 Qualification: The Key to Creating Client-Relevant Content By Freddy Dobinson When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...
Mar 16, 2018 The rise of the Bots, the fall of trust, truth and human communication By Adam Elgar As social bots become more widespread and AI is driving ever more "personalised" but actually impersonal communication, our desire to...
Mar 14, 2018 Insight Checklist for ABM and Content #B2BIntech By Passle Account Based Marketing is a strategy which needs the collaboration of both sales and marketing. It is becoming widely adopted (87% say...
Mar 12, 2018 How I Was Cured Of My Imposter Syndrome By Ian Leman I have never been diagnosed with a syndrome and when a trusted colleague of mine decided to diagnose me with imposter syndrome, I was...
Mar 12, 2018 Sales should use content to be invited into the client conversation By Adam Elgar We've all had that awkward moment when you find yourself cornered by a salesperson and realise you're going to need to justify not buying...
Mar 12, 2018 Brexit and the 6 core rules of negotiation By Eugene McCormick We work closely with the Professional Services Marketing Group (PSMG) here at Passle, which affords us the opportunity to attend some...
Mar 12, 2018 International Women's Day might be over but strong thought leadership won't go quiet - A shout out to our inspiring female Passle users. By Passle Jane Walker, the up-turned McDonalds sign and Mrs Monopoly have had their 24 hours in the limelight. But as the glitter, pink packaging...