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Silos and the Waitrose counter

Two or three years back I went to a B2B event on Innovation. The panel had all sorts of grand ideas about 'ideation' - which is...

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Getting back on the horse: Why writing content is REALLY hard and how to make it a part of your routine

"Blogging sucks," is a phrase which you will hear our wonderful James Barclay say on a daily basis. It really does - it's hard to sit...

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The MTEX show - looks to be worth a trip

Today and tomorrow, the Passle team will be exhibiting at the Marketing Technology Expo 2018. It looks to be one of the first really big...

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The 5 levels of B2B purchasing - by Bain

A really interesting piece of research by Bain Consulting - reported by the Harvard Business Review.

The 40 different drivers of action...

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The latest marketing and sales technology #marketingexpo18

With only a few days to go until one of the biggest sales and marketing event in Europe, I have only just started to wrap my head around...

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5 Simple Tips to Start Winning Business on LinkedIn

Here are five simple things to do to start generating new business through LinkedIn.  These are things we do ourselves here at...

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Qualification: The Key to Creating Client-Relevant Content

When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...

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Insight Checklist for ABM and Content #B2BIntech

Account Based Marketing is a strategy which needs the collaboration of both sales and marketing. It is becoming widely adopted (87% say...

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Brexit and the 6 core rules of negotiation

We work closely with the Professional Services Marketing Group (PSMG) here at Passle, which affords us the opportunity to attend some...

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International Women's Day might be over but strong thought leadership won't go quiet - A shout out to our inspiring female Passle users.

Jane Walker, the up-turned McDonalds sign and Mrs Monopoly have had their 24 hours in the limelight. But as the glitter, pink packaging...

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How to win more RFPs

The number of enterprise sales opportunities including an RFP or 'tender' process in their buying process is becoming more frequent....

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How to get experts to write content

In every organisation, there are those people in our organisations who know their field inside and out. Knowledgeable, experienced...

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The Trusted Source

Today I'm at the #EdgeRecruit event in London. On stage a moment ago was Passle's Tom Elgar, speaking about the Expert-to-Expert theory...

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56% of all email is opened on mobile

Around 30% of email is opened on webmail and 20% on desktop says the report.

The problem is, of course, that most email campaigns are...

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The sales nudge nailed - via content

The sales nudge.  You really want to interact with a prospect or client but do not want to send a 'just checking in' or even worse...

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How The SAS and Commercial flying leadership & decision making techniques can impact your business

Imagine flying a plane with 210 passengers from LA to London and a structural failure strikes, causing a loss of oxygen supply and need...

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