Please do read this excellent article by veteran tech columnist Walt Mossberg. His premise, that there has been a continuum from the...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Having visual rather than text-heavy presentations is brain-friendly according to the article below, which looks into the slides of...
Michael Brenner of Marketing Insider Group is Forbes' top CMO influencer and he wrote a best-selling book called The Content Formula in...
I've been participating in the excellent Summit on Content Marketing, which, since the 22nd May has been releasing great webinars on all...
I recently shared a document put together by Passle which included 10 steps to become a LinkedIn hero. I also recently created a post...
An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...
The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...
I absolutely love this story. One man's quest for chicken nuggets has become the most re-tweeted tweet of all time. Even outdoing Ellen...
B2B sales typically have high value pricing, larger impact to more roles across an organisation and involve more stakeholders to make a...
One of the markers of good public speaking is to avoid 'ums' & 'erms' we are told. Filler words distract the listener from your message...
I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions...
A very nice story with a perfect example of how 1-2-1 targeting can really pay dividends. I read this through the lens of someone who...
Another election is upon us... The 3rd time in the last 2 years the UK's inhabitants will be called upon to vote for one thing or another...
Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...
Sometimes a video says it all! I particularly love the end of the video when the guy on the motorbike realises if you can't beat him join...
A new report from the Content Marketing Institute shows that large companies are hopping on board the interactive content train. With so...
