Expert-to-expert Marketing Blog

Please do read this excellent article by veteran tech columnist Walt Mossberg. 

His premise, that there has been a continuum from the...

Having visual rather than text-heavy presentations is brain-friendly according to the article below, which looks into the slides of...

Michael Brenner of Marketing Insider Group  is Forbes' top CMO influencer and he wrote a best-selling book called The Content Formula in...

I've been participating in the excellent Summit on Content Marketing, which, since the 22nd May has been releasing great webinars on all...

I recently shared a document put together by Passle which included 10 steps to become a LinkedIn hero. I also recently created a post with

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...

The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...

I absolutely love this story. One man's quest for chicken nuggets has become the most re-tweeted tweet of all time. Even outdoing Ellen...

B2B sales typically have high value pricing, larger impact to more roles across an organisation and involve more stakeholders to make a...

One of the markers of good public speaking is to avoid 'ums' & 'erms' we are told. Filler words distract the listener from your message...

Facebook has yet again updated their News Feed Algorithm, in the hope of eliminating Clickbaits.

“Headlines that withhold information...

I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions

A very nice story with a perfect example of how 1-2-1 targeting can really pay dividends. I read this through the lens of someone who...

Another election is upon us... The 3rd time in the last 2 years the UK's inhabitants will be called upon to vote for one thing or another...

Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...

Sometimes a video says it all! I particularly love the end of the video when the guy on the motorbike realises if you can't beat him join...

A new report from the Content Marketing Institute shows that large companies are hopping on board the interactive content train. With so...

Aaron Orendorff shares the story below of how he and Nadya Khoja attended Content Marketing World, without being speakers themselves, and...

In traditional businesses, the term "Cost of Sales" is a very useful measure of the performance of a business. However, in many modern...

A strong newsletter can be the driving force behind any successful business campaign. It is a brilliant way of packaging up all of your...

This is pretty obvious but in our world of creating content it is a timely reminder to ensure we are taking our prospects along a...

Simply put: our brains are all different. While some event planners are ready to make adjustments with regard to visible physical...

In my last post, I showed three ways to make your personal social media accounts more business focused. Today I'm sharing a document...

Having recently attended PwC's Digital Disruption event in Manchester, I can say I left feeling not only more positive towards...

I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used...

Lead generation is at the heart of inbound marketing. As an inbound marketer, your main focus is on attracting the right visitors to your...

Many of us first started using social media for personal reasons (Twitter, Instagram etc), but as Mike Reader recently pointed out, the...

A lot of what I talk to clients and prospects about now is Account-Based Content Marketing - an approach to content, whereby you engage...

User stories are a way of introducing a product or a feature in a way that is easily understood. They have the dual benefits of being all...

Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan...

You might have seen the coverage (if you were awake at 4.45am on Saturday) of Nike's attempt to break the sub 2hour marathon barrier....

Hewlett Packard Enterprise (HPE) are most commonly known for innovating from a technical standpoint, with world leading Cloud technology,...

A song so catchy, most people probably don't listen to the lyrics… though when it comes to video, maybe they should. Elements such as...

Today I am at PM Forum South West hosted by law firm Foot Anstey in Bristol listening to Rhodri Evans (Cyber Security Lead at PwC) giving...

This advert has been doing the rounds on social media recently. It depicts an instant message conversation between a venue manager (Tom)...

I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...

I've had many confusing moments at work. One of the most confusing was when I worked for a company that was named a top place to work...

Next up in the Passle content marketing heroes series is Richard Thompson of Byrne Dean. We recorded a podcast last week, which you can...