Expert-to-expert Marketing Blog

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The power of the apology

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...

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Communicating under pressure

The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...

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Work smarter not harder....

Sometimes a video says it all! I particularly love the end of the video when the guy on the motorbike realises if you can't beat him join...

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GDPR without the product plug

I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used...

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Understand The People

A lot of what I talk to clients and prospects about now is Account-Based Content Marketing - an approach to content, whereby you engage...

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