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The future of tech - final article by Walt Mossberg

Please do read this excellent article by veteran tech columnist Walt Mossberg. 

His premise, that there has been a continuum from the...

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Better powerpoints? 3 tips to avoid deadly presentations

Having visual rather than text-heavy presentations is brain-friendly according to the article below, which looks into the slides of...

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Enough with the random acts of marketing!

I've been participating in the excellent Summit on Content Marketing, which, since the 22nd May has been releasing great webinars on all...

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5 Marketing lessons from the world of comedy

I've spent the last 4 years performing stand-up, marketing live comedy events in Oxford, and flyering for shows at the Edinburgh comedy...

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10 steps to level up your personal Twitter profile

I recently shared a document put together by Passle which included 10 steps to become a LinkedIn hero. I also recently created a post with

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The power of the apology

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...

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Communicating under pressure

The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...

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KPMG Review ‘Consumerisation’ of B2B

B2B sales typically have high value pricing, larger impact to more roles across an organisation and involve more stakeholders to make a...

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Erm... Annoying filler words and sales outcomes

One of the markers of good public speaking is to avoid 'ums' & 'erms' we are told. Filler words distract the listener from your message...

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3 Magic Words to Create Attention-Grabbing copies to tackle Facebook’s News Feed Algorithm updates

Facebook has yet again updated their News Feed Algorithm, in the hope of eliminating Clickbaits.

Headlines that withhold information...

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Using content marketing to win a general election?

Another election is upon us... The 3rd time in the last 2 years the UK's inhabitants will be called upon to vote for one thing or another...

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5 software companies rocking Instagram

Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...

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Work smarter not harder....

Sometimes a video says it all! I particularly love the end of the video when the guy on the motorbike realises if you can't beat him join...

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How to attend a conference and take it over

Aaron Orendorff shares the story below of how he and Nadya Khoja attended Content Marketing World, without being speakers themselves, and...

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The Cost of Selling in Expert Businesses

In traditional businesses, the term "Cost of Sales" is a very useful measure of the performance of a business. However, in many modern...

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Influence - if you want to see if you are winning throw your target a ball and see if they throw it back

This is pretty obvious but in our world of creating content it is a timely reminder to ensure we are taking our prospects along a...

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Are your events neurodiverse?

Simply put: our brains are all different. While some event planners are ready to make adjustments with regard to visible physical...

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10 Steps to Become a LinkedIn Superhero

In my last post, I showed three ways to make your personal social media accounts more business focused. Today I'm sharing a document...

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GDPR without the product plug

I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used...

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5 sizzling CRO tactics that will boost your lead generation

Lead generation is at the heart of inbound marketing. As an inbound marketer, your main focus is on attracting the right visitors to your...

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Understand The People

A lot of what I talk to clients and prospects about now is Account-Based Content Marketing - an approach to content, whereby you engage...

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User Stories as a content topic

User stories are a way of introducing a product or a feature in a way that is easily understood. They have the dual benefits of being all...

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For Truthful not "Truthy" content - ask an expert

Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan...

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Social media video: It's hip to be square

A song so catchy, most people probably don't listen to the lyrics… though when it comes to video, maybe they should. Elements such as...

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“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” -Bill Gates

This advert has been doing the rounds on social media recently. It depicts an instant message conversation between a venue manager (Tom)...

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Make your content work harder: repurpose it!

I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...

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