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The future of tech - final article by Walt Mossberg

Please do read this excellent article by veteran tech columnist Walt Mossberg. 

His premise, that there has been a continuum from the...

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unknownx500

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Enough with the random acts of marketing!

I've been participating in the excellent Summit on Content Marketing, which, since the 22nd May has been releasing great webinars on all...

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The power of the apology

An apology is not a sign of weakness. This is particularly obvious when it comes to email marketing. We've all been in that situation...

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unknownx500

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Communicating under pressure

The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...

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unknownx500

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KPMG Review ‘Consumerisation’ of B2B

B2B sales typically have high value pricing, larger impact to more roles across an organisation and involve more stakeholders to make a...

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unknownx500

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Erm... Annoying filler words and sales outcomes

One of the markers of good public speaking is to avoid 'ums' & 'erms' we are told. Filler words distract the listener from your message...

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unknownx500

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3 Magic Words to Create Attention-Grabbing copies to tackle Facebook’s News Feed Algorithm updates

Facebook has yet again updated their News Feed Algorithm, in the hope of eliminating Clickbaits.

Headlines that withhold information...

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unknownx500

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5 software companies rocking Instagram

Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...

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unknownx500

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Work smarter not harder....

Sometimes a video says it all! I particularly love the end of the video when the guy on the motorbike realises if you can't beat him join...

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How to attend a conference and take it over

Aaron Orendorff shares the story below of how he and Nadya Khoja attended Content Marketing World, without being speakers themselves, and...

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unknownx500

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The Cost of Selling in Expert Businesses

In traditional businesses, the term "Cost of Sales" is a very useful measure of the performance of a business. However, in many modern...

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unknownx500 danxoneil

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Are your events neurodiverse?

Simply put: our brains are all different. While some event planners are ready to make adjustments with regard to visible physical...

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unknownx500 neil conway

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GDPR without the product plug

I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used...

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unknownx500

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Understand The People

A lot of what I talk to clients and prospects about now is Account-Based Content Marketing - an approach to content, whereby you engage...

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unknownx500

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For Truthful not "Truthy" content - ask an expert

Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan...

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unknownx500

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Make your content work harder: repurpose it!

I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...

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unknownx500

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