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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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I've had a couple of conversations this week about using content to target prospects. A common question was "How do I make this piece of...
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As part of a project I’ve been looking at, I’ve been reading more and more on Account-Based Marketing. A lot of people are talking about...
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Snap (the company that own Snapchat) have been having a tough time of late, with declining monthly active users and disgruntled staff but...
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So much of what we consume we hardly consider.I'd never thought much about the calendar notifications I hear all the time until I watched...
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Empathy is the key to great copy (sales, leadership and business in general) according to Jay Abraham. But how do you get insight into...
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I had a phone call from a client today who asked for some advice on when to share her post to LinkedIn (and Twitter). My response was...
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I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...
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Yesterday one of our clients sent us the Elton John/The Who video today explaining that targeted content marketing is just like...
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Think about your audience when you are writing! This may seem obvious, but actually when you are writing content online it can be easy to...
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A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is often the basis for any strategic decision making. Understanding in...
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The return of Premier League meant one thing for the Passle team... Fantasy football. Just 3 days in, I find myself rock bottom and a...
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At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
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I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...
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It's a familiar scenario. There's a trending story that impacts your market or is in some way relevant for your readers (sometimes at a...
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I came across a post the other day from Robert Derow of Boston Consulting Group's Digital Ventures team. It talks about the concept of a...
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A while ago I read that humans have a shorter attention span than goldfish!  Apparently now have an attention span of just 8 seconds. ...