I've had a couple of conversations this week about using content to target prospects. A common question was "How do I make this piece of...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
As part of a project I’ve been looking at, I’ve been reading more and more on Account-Based Marketing. A lot of people are talking about...
Snap (the company that own Snapchat) have been having a tough time of late, with declining monthly active users and disgruntled staff but...
So much of what we consume we hardly consider. I'd never thought much about the calendar notifications I hear all the time until I...
Empathy is the key to great copy (sales, leadership and business in general) according to Jay Abraham. But how do you get insight into...
I had a phone call from a client today who asked for some advice on when to share her post to LinkedIn (and Twitter). My response was...
I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...
Yesterday one of our clients sent us the Elton John/The Who video today explaining that targeted content marketing is just like pinball....
Think about your audience when you are writing! This may seem obvious, but actually when you are writing content online it can be easy to...
A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is often the basis for any strategic decision making. Understanding in...
The return of Premier League meant one thing for the Passle team... Fantasy football. Just 3 days in, I find myself rock bottom and a...
At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...
It's a familiar scenario. There's a trending story that impacts your market or is in some way relevant for your readers (sometimes at a...
I came across a post the other day from Robert Derow of Boston Consulting Group's Digital Ventures team. It talks about the concept of a...
A while ago I read that humans have a shorter attention span than goldfish! Apparently now have an attention span of just 8 seconds. ...
