1 2 1

What do Blue Jeans & Legal Marketing Have in Common?

One of the main aims of content marketing - and especially in the legal profession, is to catch people at the exact moment where they...

Read More…
unknownx500 opensourceway

0 1 12

20+ million LinkedIn users in the UK - are you one of them?

LinkedIn has just announced that 20+ million members are UK based (there are 400+ million members worldwide) - that's quite a milestone...

Read More…
unknownx500

3 2 1

It's not you, it's me. I'm the reason your website sucks.

I'm not really a stranger to you, but unknown to you now, I'm probably going to be one of your best customers in the future.

I'm one of...

Read More…
unknownx500 ξωαŋ ThΦt (slowly back...)

0 0 0

Content Marketing for Business

Join me on 23rd March for One Limited's Marketing Camp Meetup, where I'll share tips on how to create an achievable content marketing...

Read More…
unknownx500

1 0 6

Why small businesses are getting LinkedIn wrong

While I don't agree with the entirety of this Wall Street Journal article, there are a few good ideas in there, such as:

  • Use your subtitle...
Read More…
unknownx500

0 3 0

Top law firms almost double online content generation

77% Increase - WOW!

We are beginning to see bigger changes in the digital world for the legal industry. Firms now recognise content is...

Read More…

2 1 6

60% of B2B content remains unused

Some pretty shocking figures from Forbes demonstrate that while B2B companies are getting better at creating content, these pieces of...

Read More…
unknownx500 LadyDragonflyCC - >;<

1 1 2

The World's Best B2B Hero Content - by Deloitte?!

We use the Football Money League (below) and Mary Meeker's Internet Trends from Kleiner Perkins Caufield & Byers (KPCB) as our two...

Read More…

1 4 20

Personal brand - Are you looking after yours?

A friend of mine is a scientist.  He's researching how to cure cancer.  As you'd imagine it is very hard.   Last week he published a...

Read More…
unknownx500

1 1 13

Talking by text

We all use text messaging - to tell our children "we're on the way", our partners to pick up a bite to eat, and our mates to arrange a...

Read More…
unknownx500

0 0 10

Why email newsletters work for B2B content

The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...

Read More…
unknownx500 GotCredit

0 2 3

How the wrong lunch can make you less productive.

Continuing our January theme of productivity, I spent some time thinking about the obstacles that stand in the way of a truly productive...

Read More…
unknownx500 Clotee Pridgen Allochuku

1 1 5

Self-Education of B2B Buyer’s Means That Sales have a Smaller, Shorter Role to Play

B2B marketing departments need to increasingly fill the education gap, as buyers now complete large amounts of research online before...

Read More…
unknownx500

2 1 1.1k

Periscope - Experimentation is key to figuring out the medium!

While Periscope is not a magic bullet as a means of accessing a mass audience, the live streaming app is still hugely exciting and it's...

Read More…
unknownx500

1 2 4

Facebook's multiple-newsfeed experience: good or bad for marketing?

As a user I don't feel the need for multiple newsfeeds. The people I'm friends with on Facebook (and pages that I have liked) appear on...

Read More…
unknownx500

2 2 1

Add some personality to your forms

Starberry preach the importance of adding some personality to data capture forms. Where possible you have to make an online experience...

Read More…
unknownx500

0 1 6

How you can produce content that will get shared

Content production is pretty new to me so the list here of 46 expert tips is very interesting.  

More importantly the piece of content...

Read More…
unknownx500

2 6 41

Fake law firms' brands beat real-life rivals

A study of 50 global business managers found that they were persuaded by made-up advertising and branding of fictitious American law...

Read More…
unknownx500

5 5 1.2k

Video Content Marketing: No Excuses

I still can't believe that there's anyone left who's serious about their content marketing efforts and hasn't clocked that video,...

Read More…
unknownx500

0 0 1.4k

Metrics to measure B2B content marketing success

An interesting post by Jordan Con suggesting these five metrics for measuring success:

  • Email open rate
  • Social shares
  • Exit rate
  • Lead...
Read More…
unknownx500

0 0 25

7 London Meetups to help you innovate

If you are based in London, then you are blessed with an abundance of choice when it comes to networking opportunities and events. As we...

Read More…
unknownx500 sjcockell

2 1 6

5 co-working spaces in Oxford

My colleague James Barclay recently wrote about our move to WeWork in London, the biggest co-working space in Europe. I haven't visited...

Read More…
unknownx500

2 1 1

If Attending Countless Business Events Hasn't Turned You Into a Thought Leader....Read On

'Thought Leading Events' everyone wants to create them in the B2B space. Lots of people go to them, but do they leave as thought leaders...

Read More…
unknownx500

1 0 0

Happy birthday to our newsletter!

I sent out today our 52nd newsletter, making this its one year anniversary! That's a whole year of B2B marketing insights delivered to...

Read More…
unknownx500

0 1 13

Productivity? - Get off your a$$ and knock on doors

Our blogging theme for this month is productivity, kicking off the new year with thoughts and ideas aimed to help us and you be more...

Read More…
unknownx500 celesteh

0 1 0

Michelin buys BookaTable

This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value...

Read More…

0 2 1.1k

Authoritative Content = Greater Return

Another good piece from Steve Olenski. Here he covers some key metrics that indicate content marketing ROI. He signs off the article with...

Read More…
unknownx500

0 1 16

Don't have time to keep up to date with what's going on in your niche? Setup a Google Alert

It goes without saying if your work focuses on a niche, you need to be kept up to date.

Whether it's IP law, London commercial property or...

Read More…
unknownx500 GotCredit

1 1 1.1k

BowieNet: Social Media Before Social Media

Among the countless tributes to David Bowie, this one particularly struck me. It comes perhaps as no surprise that Bowie, who was always...

Read More…
unknownx500 Zanastardust

0 1 0

The Marketing Diet

Marketing can be a difficult investment to see a clear return on, law firms are often accustomed to clear returns, this client is billed...

Read More…
unknownx500 TipsTimesAdmin

2 1 823

Localising Content Can Drive $320million in Revenue

The localisation of your content is important to ensure you connect with your chosen audience. The most common example of this I have...

Read More…

4 4 25

Here Lies the True Power of LinkedIn and Using it to Build Your Business

This Business insider pulls together a really good list of 19 things to do on LinkedIn to help grow your business.  However, I think that...

Read More…
unknownx500 Antigo Coletivo Mambembe

1 1 1.1k

Why don't people contribute meaningfully to group discussions anymore?

This is a bit of an experiment. I'm interested in finding out why the number of  discussions in LinkedIn groups are dwindling - I have...

Read More…
unknownx500 Antigo Coletivo Mambembe

0 1 0

How does Google filter Big Business Pages?

This is a really interesting blog article explaining (without too much detail) the way google filters similar pages from large corporate...

Read More…

1 1 22

Twitter10k. A Bad Idea.

A few days ago Jack Dorsey announced that Twitter is thinking of increasing its signature 140 character limit to 10,000. This is likely...

Read More…
unknownx500

0 0 0

Excellent from Neil Patel: 7 Psychological Principles to Get More Engagement on Social Media

We have spent a good deal of time looking at the psychological drivers of blogging & social media. 

Group dynamics, for example, are a key...

Read More…
unknownx500

0 1 5

Are you measuring?

If you're marketing your business, I bet you've got Google Analytics on your website and you're using something like MailChimp to...

Read More…
unknownx500

1 1 16

WeWork - our new landlord who helps us with our business

We have just moved into the biggest co-working space in Europe - WeWork Moorgate.  And it's fantastic... and not just because there is...

Read More…
unknownx500

1 2 6

How to persuade people - Alastair Campbell

A really important message is delivered very succinctly in this 2 minute video. Although Alastair Campbell is talking about persuading...

Read More…

0 0 1.3k

The secret to a successful blog post?

Martin Kihn at Gartner claims that the #1 thing that makes a successful blog post is longer content. He explains that the reasons for...

Read More…
unknownx500 Cubosh

3 1 866

Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate...

Read More…
unknownx500

1 2 1.2k

Timeblocking: the answer to increased productivity?

Back when I was a student, I used to timeblock to get on with particular projects, whether it be that essay due in a fortnight, or a...

Read More…
unknownx500

3 3 9

Search Engine Optimisation

If the messages in my email spam directory are to be believed, all I need to do to get on the front-page of google is to in some...

Read More…
unknownx500

0 1 1.1k

The New LinkedIn App: Set up more prospect meetings via the handy search tool

Time is our most valuable resource - why not get best value out of the time you spend outside of the office meeting clients and prospects...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.