Jan 31, 2016 Jon Snow Provides Expert Advice on the Value of Twitter and How Best to Utilise By Passle I am a huge admirer of both these journalists and use Snow's twitter feed as a great source of digestible information. During the...
Jan 28, 2016 Content Marketing for Business By Passle Join me on 23rd March for One Limited's Marketing Camp Meetup, where I'll share tips on how to create an achievable content marketing...
Jan 27, 2016 5 Tips for Athletes to Manage Social Media By Passle Social media is key to all athletes as part of their monetisation. Roger Federer for example can charge $16k per endorsed tweet. However...
Jan 27, 2016 Why small businesses are getting LinkedIn wrong By Passle While I don't agree with the entirety of this Wall Street Journal article, there are a few good ideas in there, such as: Use your...
Jan 27, 2016 60% of B2B content remains unused By Passle Some pretty shocking figures from Forbes demonstrate that while B2B companies are getting better at creating content, these pieces of...
Jan 27, 2016 The technology to finally align sales and marketing is here... By Passle With advances in marketing technology it is now easier than ever to monitor, track progress and make contact with web traffic at the...
Jan 27, 2016 The World's Best B2B Hero Content - by Deloitte?! By Tom Elgar We use the Football Money League (below) and Mary Meeker's Internet Trends from Kleiner Perkins Caufield & Byers (KPCB) as our two...
Jan 26, 2016 Personal brand - Are you looking after yours? By James Barclay A friend of mine is a scientist. He's researching how to cure cancer. As you'd imagine it is very hard. Last week he published a...
Jan 25, 2016 Talking by text By Matt Baldwin We all use text messaging - to tell our children "we're on the way", our partners to pick up a bite to eat, and our mates to arrange a...
Jan 25, 2016 Why do Most B2B Marketers not Want to Know Who is Visiting their Website? By Connor Kinnear Instead of just knowing how many people come to your website, wouldn't it be great for your business if you knew WHO came, what products...
Jan 25, 2016 Why email newsletters work for B2B content By Adam Elgar The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...
Jan 25, 2016 Does your week just vanish without clear objectives? Here is an easy way to be productive.. By Passle How often do you end the day or week and wonder what you achieved? Planning is key. I personally find a Sunday afternoon is a great time...
Jan 22, 2016 How you can produce content that will get shared By James Barclay Content production is pretty new to me so the list here of 46 expert tips is very interesting. More importantly the piece of content...
Jan 20, 2016 Throwing Away that Dusty, Old Mailing List that Nobody Cares About By Passle Each week, I talk to clients about sending out weekly/monthly newsletters via Passle. People are always very keen on the idea, as they...
Jan 19, 2016 Metrics to measure B2B content marketing success By Passle An interesting post by Jordan Con suggesting these five metrics for measuring success: Email open rateSocial sharesExit rateLead...
Jan 19, 2016 7 London Meetups to help you innovate By Passle If you are based in London, then you are blessed with an abundance of choice when it comes to networking opportunities and events. As we...