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Content Marketing for Business

Join me on 23rd March for One Limited's Marketing Camp Meetup, where I'll share tips on how to create an achievable content marketing...

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Why small businesses are getting LinkedIn wrong

While I don't agree with the entirety of this Wall Street Journal article, there are a few good ideas in there, such as:

  • Use your subtitle...
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Personal brand - Are you looking after yours?

A friend of mine is a scientist.  He's researching how to cure cancer.  As you'd imagine it is very hard.   Last week he published a...

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Talking by text

We all use text messaging - to tell our children "we're on the way", our partners to pick up a bite to eat, and our mates to arrange a...

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Why email newsletters work for B2B content

The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...

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Facebook's multiple-newsfeed experience: good or bad for marketing?

As a user I don't feel the need for multiple newsfeeds. The people I'm friends with on Facebook (and pages that I have liked) appear on...

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How you can produce content that will get shared

Content production is pretty new to me so the list here of 46 expert tips is very interesting.  

More importantly the piece of content...

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7 London Meetups to help you innovate

If you are based in London, then you are blessed with an abundance of choice when it comes to networking opportunities and events. As we...

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5 co-working spaces in Oxford

My colleague James Barclay recently wrote about our move to WeWork in London, the biggest co-working space in Europe. I haven't visited...

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If Attending Countless Business Events Hasn't Turned You Into a Thought Leader....Read On

'Thought Leading Events' everyone wants to create them in the B2B space. Lots of people go to them, but do they leave as thought leaders...

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Happy birthday to our newsletter!

I sent out today our 52nd newsletter, making this its one year anniversary! That's a whole year of B2B marketing insights delivered to...

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Michelin buys BookaTable

This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value...

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Don't have time to keep up to date with what's going on in your niche? Setup a Google Alert

It goes without saying if your work focuses on a niche, you need to be kept up to date.

Whether it's IP law, London commercial property or...

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unknownx500 GotCredit

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The Marketing Diet

Marketing can be a difficult investment to see a clear return on, law firms are often accustomed to clear returns, this client is billed...

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Why don't people contribute meaningfully to group discussions anymore?

This is a bit of an experiment. I'm interested in finding out why the number of  discussions in LinkedIn groups are dwindling - I have...

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How does Google filter Big Business Pages?

This is a really interesting blog article explaining (without too much detail) the way google filters similar pages from large corporate...

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Twitter10k. A Bad Idea.

A few days ago Jack Dorsey announced that Twitter is thinking of increasing its signature 140 character limit to 10,000. This is likely...

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Are you measuring?

If you're marketing your business, I bet you've got Google Analytics on your website and you're using something like MailChimp to...

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How to persuade people - Alastair Campbell

A really important message is delivered very succinctly in this 2 minute video. Although Alastair Campbell is talking about persuading...

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The secret to a successful blog post?

Martin Kihn at Gartner claims that the #1 thing that makes a successful blog post is longer content. He explains that the reasons for...

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Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate...

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Search Engine Optimisation

If the messages in my email spam directory are to be believed, all I need to do to get on the front-page of google is to in some...

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The New LinkedIn App: Set up more prospect meetings via the handy search tool

Time is our most valuable resource - why not get best value out of the time you spend outside of the office meeting clients and prospects...

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