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Online advertising YouTube debuts a 6-second ad format you can’t skip

Starting in May, YouTube will experience another ad format, with no 5, but 6 seconds-video you cannot skip.  

A couple of facts

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Social media strategies: marketing vs public relations

Social media practice divides neatly two philosophical views of the internet. 

Public relations practitioners view it as a network of...

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Return On Investment (ROI) is no longer an option in marketing. Although marketing is not an exact science, it is getting there....

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Make it easy to complain

Ok, so none of us want to be complained about. It's horrible if someone isn't happy. But whatever the reason for their unhappiness,...

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7 ways to motivate Operational teams

Leading operational teams can be hard: when everything goes well no-one notices and when things don't your team are in the firing line....

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Games as B2B Content

Games can be excellent content and offer real opportunities to B2B marketers. 

A monthly quiz about developments in your industry would...

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3 Things to Get 'Right' with Gamification

At Passle, we've found that gamifying the content creation process is a fantastic way to get people motivated. You'd honestly be...

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Go forth and conquer... Yes, even at networking events!

There is real magic in a good network. Anyone can build one. And I mean anyone. Here's how you make it a whole lot easier than you may be...

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Is social media advertising anti-social?

I found this a really interesting read and also a great question.

Kayak have got some great points on knowing your platform your posting...

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Will you trademark your hashtag?

This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...

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Storytelling is good. Creating shared meaning is fantastic.

For marketers, ad blocking technology presents an obstacle.  For PR people, it may create an opening. We're good at earning engagement...

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In my youth I was lucky enough to go up to Scotland once a year to go fly fishing. It was in equal part awful and fantastic – awful...

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Upcycle your content to extend its reach!

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I've said it before, and I'll say it again... your content shouldn't just be posted and forgotten.

Step out of the mindset of...

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Word of Mouth

We all love a good gossip so it's hardly surprising that over 90% of consumers believe word of mouth to be the most reliable source of...

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Sales People Love Targeted Marketing Events. Why?

Sales people love targeted marketing events. Unsurprisingly, this is because they are an effective medium for building relationships and...

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Are marketers still misunderstanding the value of social media?

The key with social media is indeed not just exposure but following that through to tangible benefits - measuring click throughout or...

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Social media is a tool, apply it to your entire company.

Good article reminding us that social media is a tool, not just something for the marketing department to create and deliver content on...

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How to write like a lawyer

Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...

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It's 2016 and some companies - especially in the B2B space - are still focusing on putting their product first.

With the power of social...

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Passle and HubSpot - top tips!

As two heads are better than one, two excellent marketing tools are better than one. Especially if they are both exciting ones that their...

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Influencer Marketing - How to

If you can handle the intensity the #AskGaryVee show and DailyVee are worth tuning into for various topics across the marketing spectrum. 

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Writing Content that Converts

Relevancy is key. 

The first step is knowing your target audience. In order to write relevant, valuable, and engaging content, you must...

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How to use all the principles of a great story in your blog posts!

A couple of weeks ago I went to visit my sister and two nephews – as bed time came around on the first day, Archie (aged two and a half)...

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From sentiment analysis to emojis?

This is it: analytics and social listening platforms are starting to integrate Facebook reactions in their tools. 

Does that ring the end...

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Many many years ago, as a young and fresh faced graduate, I left University and spent a glorious summer doing very little (it was...

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Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...

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Is your marketing spend a waste of money

As this article in the Financial reporter points out you will waste your marketing efforts if you aren't set up to adequately respond to...

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Babelquest were the first users to integrate Passle with Hubspot. In the article below, Eric Murphy details why this combination is so...

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Digital Marketing For Manufacturing

Digital marketing created and applied correctly is the single most effective way of creating business growth. However local press still...

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Social Recruiting, What Makes It Social?

Social Recruiting. What does that even mean? If you recruit on a social media platform does it make it social recruiting? Does social...

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Twitter fuels customer expectation

'I want it and I want now!' 

How many times have you demanded that your voice is heard when you're angry? Regardless of the rights and...

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What is a Favicon? Why your Website Needs One

I was recently introduced to the world of favicons whilst developing a website. Although subconsciously we use them on a daily basis,...

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Sales - The Inbound Way

We've all received those highly annoying sales calls at inappropriate times and let's not forget the tons of spammy emails. Time to make...

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Social media is not going away! It's time professionals stopped hiding

Unless accountants and other professionals embrace social media they risk being invisible to the entrepreneurs of tomorrow! 

What is the...

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How staying curious, playing games and keeping it simple drive good business

Some people never grow up. And you know what? That can be a good thing. For as we grow up, we lose not just our relentless curiosity...

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How do you take your content to the next level?

Some great tips from Ben Hollom in the link below on how to make your content go from 'meh'  to 'amazing'. It's particularly important to...

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No one ever got fired for buying IBM.

In the 1980s this phrase was used widely to justify buying from an incumbent supplier of pretty much anything. It suggested that by...

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Less blame, more game. How Marketing & Sales can get on the same page.

Most of the language sales and marketing use to describe each other is negative, and there are tons of stats to back each others case up....

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The Green Party: top of the PR class

It’s rare to hear the words ‘party political broadcast’ and ‘gone viral’ in the same sentence, yet the Green Party have changed all that...

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'Narrow down': 5 Questions for Cormac Reynolds

What are the greatest challenges facing B2B marketing today?

Keeping abreast of all the trends in social media, SEO and paid marketing is...

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Create one, publish everywhere

This article in Brand Quarterly gets right to the heart of content marketing strategy.  It touches on the 'create once, public...

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Why we need to stop focusing on vanity metrics

Vanity metrics are the empty calories of the marketing world, and Twitter is more guilty than most other social networks in encouraging...

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How Law Firms can utilise Instagram

In an age where people are spending more time on social media than socialising in person, a business should be taking advantage of as...

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What can professional services learn from Zoella?

Video bloggers, or vloggers, have mastered audience engagement in a way that most marketers can only dream of.  

But what, if any, lessons...

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How Virtual Reality could Revolutionise the Workplace

Research from Deloitte suggests that the virtual reality (VR) market has reached a tipping point, and beyond the realms of entertainment...

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Be more focused.

When choosing a Unique Selling Point or Brand Position it is easy to think "What makes my product or service different?" and then take...

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VR changing the landscape of social media

There has been lots of commentary so far on the impact of Virtual Reality (VR) on the gaming world but what could it do for social media.

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A content marketing glossary

Copyblogger have put together a handy glossary of content marketing terms. From A/B Testing to Widgets, you never need to wonder what...

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Business to Human

It is really easy to get confused by the vast amount of data available to us and to stop thinking about the human at the other end of an...

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