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Posts: 2094
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Games as B2B Content

Games can be excellent content and offer real opportunities to B2B marketers. 

A monthly quiz about developments in your industry would...

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Will you trademark your hashtag?

This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...

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Upcycle your content to extend its reach!

Below is a webinar, in which I suggest five ways to recycle (or, to be fancy, upcycle) your content so that it gets a better chance of...

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How to write like a lawyer

Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...

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Are you Putting Your B2B Customer First?

It's 2016 and some companies - especially in the B2B space - are still focusing on putting their product first.

With the power of social...

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Hubspot + Passle: a winning combination!


Babelquest were the first users to integrate Passle with Hubspot. In the article below, Eric Murphy details why this combination is so...

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Be more focused.

When choosing a Unique Selling Point or Brand Position it is easy to think "What makes my product or service different?" and then take...

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A content marketing glossary

Copyblogger have put together a handy glossary of content marketing terms. From A/B Testing to Widgets, you never need to wonder what...

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Business to Human

It is really easy to get confused by the vast amount of data available to us and to stop thinking about the human at the other end of an...

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