Expert-to-expert Marketing Blog

At the excellent Edge 'Marketing within the Recruitment Sector' event yesterday I met the marketing manager of recruitment firm...

I've spent most of today at On the Edge Digital's Marketing within the recruitment sector event - featuring all sorts of fascinating...

If you dropped down on one knee on a first date, people, including your date, would be understandably worried. 

The article below shows...

Turn on your phone/pc/tablet: open emails, start reading one; twitter notification appears – click it; interesting sounding article - ...

Starting in May, YouTube will experience another ad format, with no 5, but 6 seconds-video you cannot skip.  

A couple of facts

• Adblocking...

Social media practice divides neatly two philosophical views of the internet. 

Public relations practitioners view it as a network of...

I recently wrote a post about vanity metrics, and the danger of attaching too much importance to shares on sites such as Twitter.

Well, I...

Return On Investment (ROI) is no longer an option in marketing. Although marketing is not an exact science, it is getting there....

Ok, so none of us want to be complained about. It's horrible if someone isn't happy. But whatever the reason for their unhappiness,...

Having read many articles on persona, their creation, how to use them in inbound marketing i continue to be question the way they are...

Leading operational teams can be hard: when everything goes well no-one notices and when things don't your team are in the firing line....

Games can be excellent content and offer real opportunities to B2B marketers. 

A monthly quiz about developments in your industry would...

Online content marketing is something that is not limited to words. We all know the phrase, ‘a pictures worth a thousand words’, so why...

At Passle, we've found that gamifying the content creation process is a fantastic way to get people motivated. You'd honestly be...

There is real magic in a good network. Anyone can build one. And I mean anyone. Here's how you make it a whole lot easier than you may be...

I found this a really interesting read and also a great question.

Kayak have got some great points on knowing your platform your posting...

This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...

For marketers, ad blocking technology presents an obstacle.  For PR people, it may create an opening. We're good at earning engagement...

In my youth I was lucky enough to go up to Scotland once a year to go fly fishing. It was in equal part awful and fantastic – awful...

Below is a webinar, in which I suggest five ways to recycle (or, to be fancy, upcycle) your content so that it gets a better chance of...

I've said it before, and I'll say it again... your content shouldn't just be posted and forgotten.

Step out of the mindset of...

We all love a good gossip so it's hardly surprising that over 90% of consumers believe word of mouth to be the most reliable source of...

Pinterest is changing (slightly and slowly), just in time of their announcement, that we can now promote pins on their platform......

Sales people love targeted marketing events. Unsurprisingly, this is because they are an effective medium for building relationships and...

Getting started with blogging can be a daunting task. Here are a couple of tools that can help you keep your writing slick and on-track:

1. A...

The key with social media is indeed not just exposure but following that through to tangible benefits - measuring click throughout or...

Good article reminding us that social media is a tool, not just something for the marketing department to create and deliver content on...

Love this post about the LinkedIn research that highlighted employee shares receive on average 2x higher click-through rates than company...

Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...

It's 2016 and some companies - especially in the B2B space - are still focusing on putting their product first.

With the power of social...

As two heads are better than one, two excellent marketing tools are better than one. Especially if they are both exciting ones that their...

If you can handle the intensity the #AskGaryVee show and DailyVee are worth tuning into for various topics across the marketing spectrum. 

I was very lucky to be joined on our webinar last week by Ed Major one of the founders of Orca social.  Ed specialises in social selling...

Relevancy is key. 

The first step is knowing your target audience. In order to write relevant, valuable, and engaging content, you must...

A couple of weeks ago I went to visit my sister and two nephews – as bed time came around on the first day, Archie (aged two and a half)...

This is it: analytics and social listening platforms are starting to integrate Facebook reactions in their tools. 

Does that ring the end...

To be the best team in the world, be it in sports or business, inter-team competition is a must.

Healthy competition amongst members...

Many many years ago, as a young and fresh faced graduate, I left University and spent a glorious summer doing very little (it was...

Business growth is a very forward focused word and activity. The analogy that works for me is its a bit like walking to the top of the...

Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...

As this article in the Financial reporter points out you will waste your marketing efforts if you aren't set up to adequately respond to...

It’s harder than ever to differentiate yourself as a law firm – so when someone comes along and does something genuinely different, you...

Babelquest were the first users to integrate Passle with Hubspot. In the article below, Eric Murphy details why this combination is so...

Digital marketing created and applied correctly is the single most effective way of creating business growth. However local press still...

Social Recruiting. What does that even mean? If you recruit on a social media platform does it make it social recruiting? Does social...

Technology can make delegate experiences' so much better when it all goes to plan.

We have many excellent experiences with innovative...

'I want it and I want now!' 

How many times have you demanded that your voice is heard when you're angry? Regardless of the rights and...

I was recently introduced to the world of favicons whilst developing a website. Although subconsciously we use them on a daily basis,...

We've all received those highly annoying sales calls at inappropriate times and let's not forget the tons of spammy emails. Time to make...

Unless accountants and other professionals embrace social media they risk being invisible to the entrepreneurs of tomorrow! 

What is the...

Some people never grow up. And you know what? That can be a good thing. For as we grow up, we lose not just our relentless curiosity...

Some great tips from Ben Hollom in the link below on how to make your content go from 'meh'  to 'amazing'. It's particularly important to...

This week I had the pleasure of being joined by Paolo Cuomo, COO Charles Taylor Managing Agency (Insurance). 

The focus of this webinar...

In the 1980s this phrase was used widely to justify buying from an incumbent supplier of pretty much anything. It suggested that by...

Most of the language sales and marketing use to describe each other is negative, and there are tons of stats to back each others case up....

It’s rare to hear the words ‘party political broadcast’ and ‘gone viral’ in the same sentence, yet the Green Party have changed all that...

What are the greatest challenges facing B2B marketing today?

Keeping abreast of all the trends in social media, SEO and paid marketing is...

This article in Brand Quarterly gets right to the heart of content marketing strategy.  It touches on the 'create once, public...

Vanity metrics are the empty calories of the marketing world, and Twitter is more guilty than most other social networks in encouraging...

In an age where people are spending more time on social media than socialising in person, a business should be taking advantage of as...

Video bloggers, or vloggers, have mastered audience engagement in a way that most marketers can only dream of.  

But what, if any, lessons...

Having had the chance to read this report and review its findings i have to admit i am a little perplexed.

All but three of the 17...

Exporting your LinkedIn connections is a good idea. It's a very quick and easy process that results in a nice, tidy spreadsheet with all...

The good advice is to ensure your website has the information people need when they need it. Producing quality content that answers...

Having recently visited one of our successful real estate clients and provided feedback on the gamification of their content strategy we...

Most serious businesses in the world have a blog or at least try and blog.  They understand the benefits of doing that and know they should 

Research from Deloitte suggests that the virtual reality (VR) market has reached a tipping point, and beyond the realms of entertainment...

I promise you will enjoy it!

When choosing a Unique Selling Point or Brand Position it is easy to think "What makes my product or service different?" and then take...

There has been lots of commentary so far on the impact of Virtual Reality (VR) on the gaming world but what could it do for social media.

Copyblogger have put together a handy glossary of content marketing terms. From A/B Testing to Widgets, you never need to wonder what...

It is really easy to get confused by the vast amount of data available to us and to stop thinking about the human at the other end of an...