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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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At the excellent Edge 'Marketing within the Recruitment Sector' event yesterday I met the marketing manager of recruitment firm...
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I've spent most of today at On the Edge Digital's Marketing within the recruitment sector event - featuring all sorts of fascinating...
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If you dropped down on one knee on a first date, people, including your date, would be understandably worried. The article below...
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I recently wrote a post about vanity metrics, and the danger of attaching too much importance to shares on sites such as Twitter.Well, I...
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Games can be excellent content and offer real opportunities to B2B marketers. A monthly quiz about developments in your industry...
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Online content marketing is something that is not limited to words. We all know the phrase, ‘a pictures worth a thousand words’, so why...
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At Passle, we've found that gamifying the content creation process is a fantastic way to get people motivated. You'd honestly be...
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This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...
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Below is a webinar, in which I suggest five ways to recycle (or, to be fancy, upcycle) your content so that it gets a better chance of...
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Sales people love targeted marketing events. Unsurprisingly, this is because they are an effective medium for building relationships and...
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Getting started with blogging can be a daunting task. Here are a couple of tools that can help you keep your writing slick and on-track:A...
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Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...
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If you can handle the intensity the #AskGaryVee show and DailyVee are worth tuning into for various topics across the marketing...
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I was very lucky to be joined on our webinar last week by Ed Major one of the founders of Orca social.  Ed specialises in social...
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Relevancy is key. The first step is knowing your target audience. In order to write relevant, valuable, and engaging content, you must...
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Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...