4/29/2016 3:34:16 PM Recruitment Content - write what you know not what you do By James Barclay At the excellent Edge 'Marketing within the Recruitment Sector' event yesterday I met the marketing manager of recruitment firm...
4/28/2016 10:01:23 AM How can modern marketers really help recruiters? #EdgeRecruit By Passle I've spent most of today at On the Edge Digital's Marketing within the recruitment sector event - featuring all sorts of fascinating...
4/27/2016 3:37:04 PM Don't ask your prospects to marry you on the first date! By Passle If you dropped down on one knee on a first date, people, including your date, would be understandably worried. The article below shows...
4/26/2016 3:40:12 PM Don’t clickthrough! Social shares vs actual reads [contains real examples] By Passle I recently wrote a post about vanity metrics, and the danger of attaching too much importance to shares on sites such as Twitter. Well, I...
4/25/2016 1:21:06 PM Games as B2B Content By Adam Elgar Games can be excellent content and offer real opportunities to B2B marketers. A monthly quiz about developments in your industry would...
4/25/2016 10:05:23 AM Why Instagram Is a Must for Any Online Marketing Strategy By Passle Online content marketing is something that is not limited to words. We all know the phrase, ‘a pictures worth a thousand words’, so why...
4/25/2016 9:45:29 AM 3 Things to Get 'Right' with Gamification By Passle At Passle, we've found that gamifying the content creation process is a fantastic way to get people motivated. You'd honestly be...
4/22/2016 3:53:57 PM Will you trademark your hashtag? By Passle This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...
4/22/2016 8:10:12 AM Upcycle your content to extend its reach! By Passle Below is a webinar, in which I suggest five ways to recycle (or, to be fancy, upcycle) your content so that it gets a better chance of...
4/21/2016 10:41:51 AM Sales People Love Targeted Marketing Events. Why? By Emma Quinn Sales people love targeted marketing events. Unsurprisingly, this is because they are an effective medium for building relationships and...
4/21/2016 8:54:57 AM Here come 5 tools to give your blogging a kick-start By Passle Getting started with blogging can be a daunting task. Here are a couple of tools that can help you keep your writing slick and on-track:...
4/20/2016 7:16:30 AM How to write like a lawyer By Matt Baldwin Very few lawyers - and other professionals for that - aspire to write in plain English. And all pretence flies out of the window when it...
4/18/2016 5:18:16 PM Influencer Marketing - How to By Passle If you can handle the intensity the #AskGaryVee show and DailyVee are worth tuning into for various topics across the marketing spectrum....
4/18/2016 3:22:44 PM What is Social Selling and How do you do it Effectively? By Connor Kinnear I was very lucky to be joined on our webinar last week by Ed Major one of the founders of Orca social. Ed specialises in social selling...
4/14/2016 10:22:38 AM Gamification as a content marketing strategy By Passle Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...
4/14/2016 6:18:38 AM LHS Solicitors: Disrupting Law as We Know It By Passle It’s harder than ever to differentiate yourself as a law firm – so when someone comes along and does something genuinely different, you...