PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

At the excellent Edge 'Marketing within the Recruitment Sector' event yesterday I met the marketing manager of recruitment firm...

I've spent most of today at On the Edge Digital's Marketing within the recruitment sector event - featuring all sorts of fascinating...

If you dropped down on one knee on a first date, people, including your date, would be understandably worried. The article below...

I recently wrote a post about vanity metrics, and the danger of attaching too much importance to shares on sites such as Twitter.Well, I...

Games can be excellent content and offer real opportunities to B2B marketers. A monthly quiz about developments in your industry...

Online content marketing is something that is not limited to words. We all know the phrase, ‘a pictures worth a thousand words’, so why...

At Passle, we've found that gamifying the content creation process is a fantastic way to get people motivated. You'd honestly be...

This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...

Below is a webinar, in which I suggest five ways to recycle (or, to be fancy, upcycle) your content so that it gets a better chance of...

Sales people love targeted marketing events. Unsurprisingly, this is because they are an effective medium for building relationships and...

Getting started with blogging can be a daunting task. Here are a couple of tools that can help you keep your writing slick and on-track:A...

Very few lawyers - and other professionals for that - aspire to write in plain English.  And all pretence flies out of the window when it...

If you can handle the intensity the #AskGaryVee show and DailyVee are worth tuning into for various topics across the marketing...

I was very lucky to be joined on our webinar last week by Ed Major one of the founders of Orca social.  Ed specialises in social...

Relevancy is key. The first step is knowing your target audience. In order to write relevant, valuable, and engaging content, you must...

Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...